American fashion brands? CalvinKlein recently released a brand new logo on Instagram and described it as "returning to the original heart" and "paying tribute to the brand founder and brand spirit". This may be a signal that although the new creative director RafSimons has arrived, the brand has not lost its foundation.

The new logo is the result of the cooperation between the brand and the famous British graphic designer and artist PeterSaville, who has created album covers for bands such as NewOrder, JoyDivision and Suede. Compared with the old version that has been used for more than 40 years, the biggest change of the new CalvinKlein logo is the all-capital format, and the font style and spacing have also been adjusted.