Starting a business requires dreams, but also persistence. The following are the three elements for entrepreneurial success that I share. Come and take a look with me.
Three elements for successful entrepreneurship:
The first psychological quality: whether you can afford to lose. Everyone wants to win, but if your business fails, can you bear the consequences of failure? If you can't bear it, please don't start your own business!
The second psychological quality: whether you can still survive after failure Have the courage to fight again. Failure is not terrible. What is terrible is losing the passion and courage to start a business. What is terrible is that you will never get up again after you fall. Only by getting up and fighting again can you have a chance to succeed in your business!
The third type Psychological quality: Can I sum up experiences and lessons, continue to maintain a positive and optimistic attitude, and believe that everything that happens in life is beneficial to me.
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Ten types of people suitable for independent entrepreneurship
The first type of people: have a feasible business plan and their own entrepreneurial dream;
The second type of people: There is an entrepreneurial team with complementary capabilities and mutual tolerance;
The third type of people: People with basic start-up capital;
The fourth type of people : People who have experience and lessons in their industry;
The fifth type of people: People who have the ability to get up and continue to fight after falling;
The sixth type of people: People who have the ability to People who never back down when they achieve their goals;
The seventh type of people: people who are good at using people;
The eighth type of people: people who can endure loneliness in an industry;
The ninth type of people: people with independent innovation consciousness;
The tenth type of people: people with crisis awareness!
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Success Six standards for a man
1. Have a grateful heart to repay the society
2. Have a group of true friends who are in times of trouble and hardship
3 . Have a stable career with bright prospects
4. Have a happy and happy family
5. Have a child with outstanding conduct and talent
6. Have a bank card that enables you to achieve financial freedom
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Celebrity stories of entrepreneurial success
Zhou Hang, who is in the fourth phase of EMBA, has always been a late-thinking person.
He participated in the first Xuanzang Road Business School Gobi Challenge in 2006. At that time, he thought it was just an ordinary cross-country activity. In the following years, he saw many people who had been there recalling this event with tears in their eyes, and talking about their insights with deep affection, saying that it was a walk that touched their souls. Zhou Hang suddenly felt that he had walked as if he had walked that time. It was a bit rushed.
?I neither love music nor electronic products. I started an audio company because I thought this industry could make money. ?Like most Chinese entrepreneurs, Zhou Hang’s motivation for starting a business is not a hobby, but to make money.
In 1994, 21-year-old Zhou Hang founded Foshan Tianchuang Electronics Enterprise Co., Ltd. just after graduating from college. Ten years later, this company ranks first in the domestic professional audio industry, providing most or all of the audio equipment for the Beijing Olympics, Shanghai World Expo and other large-scale domestic events. Zhou Hang, who was just in his early 30s, got his wish and lived a wealthy and stable life. Perhaps because success came early, Zhou Hang's character has always been very rational and calm.
? Get up in the morning and drive an hour to the golf course. A round of golf lasts more than 4 hours. Then drive back. Have a meal with friends in the evening and the day is over. ?Zhou Hang described life at that time like this.
When he didn’t know what to do, the golf course became a seemingly healthy haven. He felt vaguely in his heart that it would not be good to live such a semi-retired life in his early 30s, but he could not find any motivation to change himself. Zhou Hang regards golf courses as an escape from his inner impulses. In fact, since 2003, he has wanted to start a business again and do something he really likes.
?However, people are always lazy, and there are always excuses for laziness. Anyway, there is no shortage of money, so I have been procrastinating and not doing anything. ?Zhou Hang said. Once he wants to do something, his rationality will be reversed and he will find many reasons for himself: for example, he will think about what to do if he fails, and he will also think that he is doing well now and has a lot of free time to enjoy, etc.
Zhou Hang said that most entrepreneurs go to golf courses to escape from something. One of his best friends in golf used to work in real estate in Hainan. After the real estate crash in Hainan, this man owed a lot of debt. In order to avoid the debt, he had to spend time on the golf course every day. After playing for more than a year, I developed amazing skills.
Enrolled in Yangtze River University
In those years, Zhou Hang had been playing.
In 2004, he enrolled in the fourth phase of the EMBA program at Cheung Kong Graduate School of Business. He switched from golf to traveling abroad. Starting from the "Xuan Zang Road", he fell in love with playing outdoors again. The Gaoyuan Outdoor Club was established at the Cheung Kong Graduate School of Business. After the Wenchuan earthquake in 2008, entrepreneurs who participated in the Xuanzang Road voluntarily established the first private rescue team. Zhou Hang has participated in these events. He and the friends he met on the "Xuanzang Road" went to the Alxa Desert, climbed the Haba Snow Mountain, crossed the Anji Forest, sailed across the sea in Dameisha, went to Tengchong to trace the past during the Qingming Festival, visited the Wenchuan and Yushu disaster areas, and every week 10km hike.
Zhou Hang feels that regardless of whether he can find the meaning or goal of life by doing these things, at least his horizons have been opened. He has done something beneficial to others and society, and his life has become richer and healthier.
?Xuan Zang’s Road? is a project founded by former CCTV host Qu Xiangdong, who is now the chairman of Xingzhi Discovery Culture Communication Company. In October 2005, he planned a hiking activity on the "Xuan Zang Road". According to research, the most difficult section of Xuanzang's westward journey was from today's Guazhou in Gansu to Hami in Xinjiang. It was called 800 miles of yellow sand. Xuanzang wanted to give up many times along the way, but in the end he persisted. ?This is the origin of Xuanzang’s path.
Qu Xiangdong divided this section of road into three sections A, B, and C. Section A is 110 kilometers from the Dunhuang Kumbum Monastery ruins to Baidunzi. He planned to walk for four days. At that time, he invited Wang Shi, There are more than 20 people including Liu Donghua, Feng Lun, Zhang Weiying, Qi Daqing, Zhou Guoping, Ge Jianxiong, Wang Xiaoya, etc.
Shortly before leaving, Wang Shi’s secretary called Qu Xiangdong and said that Wang Shi had something to do and might not be able to go. Qu Xiangdong was anxious: The person at the core of this matter is Wang Shi. No one can refuse to go, but he cannot help but go. ?In the end, Wang Shi came despite Qu Xiangdong's hard work. Later, Wang Shi became a signature of this project. Every year thereafter, he would write an article for this event, calling this journey his spiritual journey. Those who will participate in Xuanzang Road activities in the future are called "Ge Friends", and each person has a number. Wang Shi's number is 00000T01.
After the walk, Zhang Weiying, then dean of Peking University Guanghua School of Management, and Qi Daqing, deputy dean of Cheung Kong Graduate School of Business, suggested to Qu Xiangdong that they could promote this activity to EMBA students in the business school and create an Challenge between business schools. Qu Xiangdong accepted this suggestion, registered a company, and wrote several business sponsorship plans.
The bond of the Gobi Challenge
In early 2006, Wang Rui, general manager of Red Bull Vitamin Beverage Co., Ltd., decided to sponsor this project. Wang Rui is a student at Cheung Kong Graduate School of Business. She believes that EMBA students need to hold a sports meeting and communicate through competitions, so this project has a future. In May 2006, the first "Xuan Zang Road" International Business School Gobi Challenge was held. Six business schools including Yangtze River, Tsinghua, Peking University, and Fudan participated in the competition.
The competition is divided into groups A and B. Group A determines the winner, while group B focuses on experience. In addition to a strong desire to win, experience is also a selling point of the event. The first event in 2005 had many famous quotes, such as Wang Shi’s “Let the soul keep up with the pace” and Feng Lun’s “Greatness is achieved through hard work”. Many entrepreneurs who participated in the event since then really hope to find some experience related to soul and wisdom on this road.
In fact, Qu Xiangdong originally organized this activity purely to allow students to increase their knowledge, deepen friendship, and exercise. As the secretary-general of the organizing committee, he constantly emphasizes the emphasis on participation, experience, and "everyone is a winner." The entry of Wang Rui changed the tone. She knows very well that entrepreneurs or young people with business ideals are full of competitive mentality. This is to a large extent a prerequisite for them to start a business and compete in the shopping mall. Once, Wang Rui said to Qu Xiangdong seriously: "You cannot cultivate a culture that encourages the weak. Winning or losing is very important." ?
The champion of the first Gobi Challenge was the Cheung Kong Graduate School of Business. Qu Xiangdong prepared 6 identical medals and said, "Everyone is a winner." As a result, at the award ceremony, along with Wang Feng's "Fly Higher" and "Blooming Life", a male student from the Cheung Kong Graduate School of Business rushed out in tears? The Cheung Kong Graduate School of Business, which won the first place, got the same score as other schools. The identical medals made them the unhappiest group of people at the entire awards night.
Many people start training a year in advance for the honor of the school, give up drinking and eating, and run 10 kilometers a week. The training point in Beijing is the Olympic Sports Park. A staff member of the "Xuan Zang Road" said that many entrepreneurs in their 40s and 50s have changed their lifestyles and even participated in marathons for the "Xuan Zang Road". China Europe Business School, which has ranked first for three consecutive years, is nicknamed "China Europe Sports School" because of its students' enthusiasm for outdoor sports.
But Zhou Hang had some different ideas: When we are in the city, we compete for fame and wealth every day. After finally giving himself a week, he ran to a desolate desert thousands of miles away, but in the end we were still fighting for fame and fortune, so why did we go there? He hoped that he could gain some different experiences from the activity.
?Many entrepreneurs climb mountains to show off their status or just to get the thrill of competition, not really for a hobby. For example, to climb the highest peaks on the seven continents and to go to the North and South Poles, you need to have money, leisure, and good health? Isn't this the label of a successful person? ?
After the Gobi Challenge every year, the organizers will produce some printed materials, and various business schools will also produce some brochures, which contain the experiences of some participants, which are full of "Sprint! Thank you!" Tears run!", "Perseverely move forward for faith", "Be enlightened, don't rush", "Life never stops, the steps don't stop" are titles like this. ?Everyone writes with a unique feeling, but if you look closely, they are all similar. ?
In early 2006, when Zhou Hang was still attending classes at the Cheung Kong Graduate School of Business, he heard Qi Daqing, deputy dean of the Cheung Kong Graduate School of Business, talk about Xuanzang’s Road? Contemporary celebrities, lonely smoke in the desert, and the challenge of hiking made him Think it's cool. So with the intention of going on an outing, he participated in the first official competition. As a result, Zhou Hang saw many people crossing the finish line with tears streaming down their faces or even crying loudly. However, he had neither a special desire to win nor any unforgettable experience. He just felt tired.
of people got divorced, and many converted to religion. All in all, I made a very important decision in my life. ?A staff member of "Xuan Zang Road" said.
Zhou Hang has always been a very rational person. When others are impassioned, he always says some joking words to mess up the situation. Zhou Hang later admitted that every time he heard stories about people's passion and self-transcendence in the Gobi Desert, he actually longed for such an experience. He longed to cry once, longed to experience what it means to challenge limits, and even longed for his own temperament to change drastically.
Difference. Section B is 130 kilometers and should be completed in 4 days. In 2010, when Zhou Hang was preparing to go to Section B, there were 14 people in total who had the same idea as him. Zhou Hang tried to ask his companions why they came again. These people all answered him with a Zen saying that is very popular in "Xuan Zang's Road": "Let it go, let it go." ?
The word "let go" was born during the "Xuan Zang Road" in 2005. Beside a campfire, Wang Shi, Wang Xiaoya and several others chatted. At that time, Wang Shi was in the stage of putting down the company. In fact, he was establishing a sound corporate management mechanism for Vanke? He began to actively stay away from the company's management and delegate power. Wang Shi told the outside world: "The more frequently I climb mountains, the better and better the company will be." ?That night, Wang Shi said to the people sitting around the campfire: ?Look who can let go in the end, it's me. Several people promised to come but didn't come. Feng Lun got off the plane and went to the hotel in Dunhuang to have dinner with us and then left again. The last one to let go is me. ?
Since then, "letting go" has become a fashionable expression among entrepreneurs, and being able to "let go" has also become a sign of success.
In 2010, Zhou Hang decided to change his slightly distant attitude in the past and start to walk seriously on the "Xuan Zang Road".
?On the third day of 34 kilometers, I only rested 3 times. When I faced a tornado with almost no way to escape, when I faced the scorching sun and strong winds and burst into tears, when I got lost in the roadless desert, I felt that I had a huge energy and could not stop my speed. Running footsteps. Finally arrived at the campsite for the third time at 4:50 pm. At this time, I feel that I am strong, I feel that I have fulfilled my promise, and I am very proud in my heart. I know that from this moment on, I have a strong heart!? Zhou Hang recalled.
Zhou Hang had been trying to think about "letting go" during this trip, and he had a lot of thoughts, but he still didn't understand what he should "let go". He still didn't cry.
In 2011, Zhou Hang came back to participate in the hiking section C. Section C is 167 kilometers and takes 5 days to walk. Only 9 people walked together. This time, he finally experienced the feeling of being a "weak". Before setting off, he had a cold and his physical condition was not good after he started on the road. Finally, with the help of his teammates, he completed the hike.
Zhou Hang said that on the afternoon of the third day, he looked at the GPS that showed that his speed had dropped to less than two kilometers per hour, and he could not move his legs. He looked at the endless desert and saw himself. The distance between him and his teammates was getting farther and farther, and it was estimated that it would be at least midnight before he returned to the camp. His spirit was broken.
Most entrepreneurs who suddenly become keen on outdoor sports are at a bottleneck stage in their lives or careers? Wang Rui once asked four female students at the Cheung Kong Graduate School of Business who participated in the "Xuan Zang Road" and found that Without exception, they all had some problems in their marriage and family. Some frustrated people will find their confidence again in the process of conquering nature, and some frustrated people will see themselves more clearly in the process of being conquered by nature.
?In cities, people often feel arrogant and feel that everything is the product of human labor. Buildings are built quickly and urban construction is changing with each passing day.
People who are on the rise in their careers will feel that competition, winning and losing, and conquering are very important. They cannot see the scenery and are full of pride in themselves. ?Zhou Hang said that many Chinese entrepreneurs or businessmen are driven by profit to start a business because it is not their own interest. But you can’t build a good business just for money.
Yidao Yongqi
? I haven’t played much in the past two years. ?Zhou Hang said. In 2010, he finally started his long-awaited second business venture and founded Yidao Yongche. This website can provide consumers with car rental services with drivers. Is this business really out of hobby or need? Because Zhou Hang himself doesn't like driving very much.
?In my previous business, I faced all big customers and obtained business through bidding. There were inevitably many things I didn’t like. ?Zhou Hang said that what he has always wanted to do is a business that can bring convenience to more people. ?The car rental industry has existed for more than ten or twenty years, but it is very small and fragmented. Most of them consist of a few or dozens of people, each company has dozens or hundreds of cars, and the operating area is not wide. Can existing resources be integrated to quickly form a service network with unified standards?
Zhou Hang did not buy a single car in this business, but concentrated on developing technology platforms. ?We contracted with the car rental company to provide in-vehicle terminals for each car. In the past, a vehicle-mounted terminal might be expensive, bulky, and had to be installed permanently. Now, as long as you make a client on a smartphone and use existing data maps and positioning technology, it is easy to know the location and status of each vehicle. ?
In the office of Yidao Yongche.com, there is a large map of Beijing hanging, with moving car signs running around on it. The same map is also displayed in the mobile client of Yidao Yongche. ?We have no competitive relationship with the original operators. This is the ingenious design of our business model. Vehicles can never be saturated. Everyone is willing to improve the utilization of their vehicles. Once they are free, they will release the status and add them to our matching system. Our system has an internal algorithm that calculates which car to send based on location, economy, etc., and pushes it to the place when there is an order, just like a search engine. ?Now, Zhou Hang’s team has expanded to more than 300 people. In addition to Beijing, stations in Shanghai, Guangzhou, and Shenzhen have also been established.
Many of Zhou Hang’s friends opposed this venture because Zhou Hang did not have the experience and team to run an Internet company. Some of them were also worried that Chinese people might not need such services. But he did it anyway.
?You have to accept yourself as you are and listen to your inner voice. ?Zhou Hang said,? We are often too rational in making judgments. The so-called rationality refers to the judgment of interests and gains and losses. In fact, you have a voice in your heart for a long time, but we usually have too much noise and the inner voice cannot be heard. When you truly follow your inner voice, you will become braver. ?
Perhaps, running away is to let him hear this voice.