1 famous sayings and aphorisms about advertising design

Advertising design is a combination of five elements, namely, the theme, creativity, language, image and setting off. Its ultimate goal is to attract attention through advertising. Then, here are 1 famous sayings and aphorisms about advertising, hoping to inspire all advertising designers.

1. Reaching for the stars, even in vain, will not be a waste of time.

2. Don't want to make mistakes? Just stop thinking about good creative ideas.

3. Loss of humility will endanger our judgment; Self-righteousness can make us go forward and fight.

4. Advertising has no eternal success.

5. I believe that self-satisfaction is to feel that every penny of my salary is earned by my own blood and sweat.

6. I have never seen any truly great advertisement born without any doubt, waste paper basket, exhaustion, self-anger and curse.

7. Interesting advertisements with no sales force are just marking time; However, advertisements that are selling but boring are disgusting.

8. The sole purpose of doing business is to serve people; The only purpose of advertising is to explain this service to people.

9. This company has never been rigid and boring. This is our precious asset, and it is also the driving force behind our daily career.

1. keep it simple! Let's pick the most obvious feature-the most common thing-and do it exceptionally well.

11. The most terrible future is that in case we get "fat brain disease", there is nothing between our ears but fat oil, which is enough to kill us.

12. We want consumers to say, "This is really a good product", not "This is really a good advertisement".

13. When planning an advertisement, you should think of how to sell it.

14. Even if moral factors are not considered, dishonest advertisements are proved unprofitable.

15. If you can't think of yourself as a consumer, then you shouldn't enter the advertising business at all.

16. If you can't make a good advertisement in Chicago, it won't help to switch to another place.

17. A competent creative person will not think that his job is just to make an advertisement or a set of advertisements, but he will definitely make efforts to understand other factors that affect product sales.

18. In this world where no one knows what tomorrow will be like, the only thing that can keep people from being depressed and crazy is simple and original works.

19. Being fully curious about life is still the secret of great creative people's success.

2. The real purpose of our life is to create a good reputation for our customers through creativity and ideas, and constantly create good sales results.

21. If we work hard to find it, there will always be room for improvement, waiting for us somewhere.

22. I gradually learned that fighting for unpopular ideas or concepts at that time is always worth the fare, and never give in to hasty and rash public agreements.

23. Obviously, a company can't grow better or faster than its employees.

24. Advertising is a communication industry between people. We should always practice this principle.

25. We make advertisements to sell products, but please remember that advertisements have a wide range of social responsibilities.

26, if you don't have full creativity, rich imagination, and don't have too many curiosity and questions about everything, then I advise you to stay away from advertising.

27. The so-called "egoism" is to freeze the inherent ethics and pursue profits fervently.

28. A truly outstanding creative person is more interested in seeking truth from facts than being able to speak well, and is more satisfied with touching people's hearts than sweet words.

29. Creativity gives people life and interest.

3. When a person deeply understands what is right in his bones and always practices it, he can avoid falling into the trap of compromise-no one can buy him off or corrupt him.

31. If employees are afraid to speak, make different voices or boldly express their ideas, it is probably not far from closing.

32. In my opinion, half the fun of the company's growth is that it doesn't care about "praise first".

33. Let's continue to be famous for this: "This agent spent most of his time improving its concept instead of defending its correctness".

34. The overall solution begins with the individual efforts of a single individual.

35. When the company gets bigger, sometimes it does have unspeakable pains; But, believe me, compared with downsizing or stagnation, this kind of pain is really insignificant.

36. Advertisements tell people: "This product gives you such benefits, and you can find it here.".

37. The works of advertising agencies are warm and completely human, touching people's needs, desires, dreams and hopes; Such a work can never be completed on the factory production line.

38, I gradually understand that even a fool can write a bad advertisement; However, to make something good, you really need a genius.

39. A good advertisement not only conveys information, but also penetrates people's hearts with confidence and hope.

4. The only valuable creative meeting is that everyone involved starts with the same facts as the basis for discussion, and no matter how wild the idea is at first glance, they treat each other with magnanimity and show humility and respect.

41. I gradually realized that without good customers, there would be no good advertisements; Without good advertisements, you can't keep good customers. Also, no customer will buy an advertisement that he is not interested in or can't understand.

42. If the facts support you and you believe in yourself, you will rarely lose the battle for creativity all the way.

43. You miss the golden opportunity again and again. Is it because you have reached the crossroads and you are always unaware of it?

44. Our industry is creativity. Creativity can thrive best in an atmosphere with similar smells.

45. Compared with the facade and financial situation of the company, we should care more about the soul of the company-that is, our values, enthusiasm and ethics.

46. When looking for creative candidates, people who are almost naive and curious about life always arouse my high interest.

47. In my opinion, the greatest achievement of advertising is convincing people; And nothing is more convincing than the product itself.

48. To occupy the market, you must first occupy the hearts of consumers.

49. Consumers don't really know what they want. Until those ideas are presented to them in the form of commodities. If they could tell you what they want in advance, there would be no wheels, levers or even cars, planes and televisions today.

5. No matter how well the advertisement is done, it will never create sales.