For a long time, there are different opinions about the ranking of paint brands in China. Let's see what's going on!
Select background:
20 10 in March, more than 30 authoritative organizations and mainstream media, including China Coatings Industry Association, China Private Economy Development Committee, China Consumers Association, China Coatings Network, China Brand Network and China 3 15 platform, conducted a large-scale online and entity survey and selection campaign for the national 100 top coating brands, which lasted for 52 days and covered 27.
Selection result:
The latest authoritative organization 20 10 selected the top ten coating brands in China, including: King Golden Flying Horse Paint, Royal Zhong Yi Paint, Nippon Latex Paint, Dulux Latex Paint, Huarun Paint, Carpoly Paint, Zhuang Dian Paint, Taiho Paint, Sanshu Paint and Bauhinia Paint.
Brand details:
1 King Golden Flying Horse (GFH Golden Flying Horse Brand 1994 entered China, a well-known trademark in China, one of the top ten famous paint brands in the world, painted on the same day and checked in on the same day).
Dulux (one of the world-famous architectural decorative paint brands under Akzo Nobel Company and one of the top ten brands of coatings in China).
3 Nippon Paint (Nippon is the Chinese transliteration of NIPPON, a well-known trademark in China, a famous brand in China, and one of the top ten brands of coatings).
4 Carpoly (a first-line brand of China coatings, a well-known trademark of China, founded in 1993, covering an area of15000m2).
5 Huarun Paint (Guangdong Huarun was founded in 199 1 year, a well-known trademark in China, and one of the top ten paint brands in China).
6 Royal Zhong Yi (Royal Zhong Yi Nice Paint is a world-famous paint brand, which is supplied worldwide).
Zhuang Dian Paint (Zhuang Dian Paint is one of the decorative paint brands under Diamond-vogel International Group).
Dabao Paint (Dabao International originated from Taiwan Province Province, a famous trademark in China, a famous trademark in Guangdong Province and a famous paint brand in Guangdong Province).
Sanshu (the company is headquartered in Putian, a well-known trademark in China, top ten paint brands in China, and top ten paint brands).
10 bauhinia (a famous brand in China and Hongkong, Yip's Chemical Group, and the top ten coating brands in China were established in 1982).
Introduction to the selection activities:
20 10 China coating industry changes. According to the data of our 200,000 questionnaires, the development competition of China's coating industry is extremely fierce, the market share of first-line brands is increasing, and it is increasingly difficult for small and medium-sized coating enterprises to survive. Compared with the coating production technology in 2007, 2008 and 2009, they now pay more attention to the comprehensive brand promotion of coatings and the research and development strength of environmental protection and low carbon. Faced with 35 technical indicators and the brand impact index of 18, some enterprises are happy, while others are worried. The coating industry is experiencing a process of dry-Kun translocation. Some enterprises stand firm in the storm and go upstream; Some enterprises drift with the tide and are submerged in the tide; However, some enterprises can swim against the current in the crisis. The top ten brands of China coatings were baptized again, a new pattern was established, and a new force was born. Where will the market develop in the future? Every paint company is thinking about whether it can have a place.
20 10 coating new pattern, brand authority inventory:
First, foreign first-line brands have encountered many challenges: affected by the financial crisis in 2008, the development of coatings industry was hit hard in 2009, and it has clearly emerged from the shadow of the financial crisis in 20 10. The foreign brands, led by Nippon and Dulux, which occupy a large share in the China market, are obviously not as crazy as before. Among the 18 items in its brand influence index, 12 items have been impacted by China national brands, which is obviously not as good as before. They have been suppressing the development of domestic national enterprises with the strength of funds. However, with the support of domestic policies for national enterprises and the homogenization of technology and management, the development of domestic national enterprises is changing with each passing day. The growth of national enterprises has brought unprecedented pressure to foreign brands headed by Nippon and Dulux. Nippon and Dulux felt the fear of Ying Ge in the middle of the night. First-line foreign brands face many challenges if they want to stabilize their country.
Second, national brands are eager to try, and the momentum is strong: as national brands, China Resources and Jin are speeding forward like a speeding train. The flying horse of the king is undoubtedly the most benchmark portrayal of the brilliant development of the 20 10 world paint history. Up to now, it has been more than 130 years, spanning three centuries, and it has developed from a workshop-style factory with less than 100 square meter in the southern suburb of Cleveland, Ohio, USA to a well-known brand with global influence. From the earliest aristocratic villa coatings to the present, there are over 1600 kinds of coating products covering home improvement, civil engineering, aerospace, automobiles and ships, machinery industry, household electronics, food packaging and other fields. Types, materials and colors are constantly updated and perfected, just like changing faces, recording the characteristics of each era and comprehensively interpreting the process of human life quality. Dawang Jinmafei's evaluation index at 20 10 is perfect, and 96% of the 40 indexes are ranked first among all coating enterprises, which is quite unexpected and surpasses foreign first-line brands. The brands such as Taiho Paint, Bauhinia Paint, Carpoly Paint, Sanshu Paint, Giraffe Paint and Maydos Paint performed well in 2009 and 20 10.
Third, the coating industry is a dark horse, which comes from behind: the first step is not necessarily the first step, but the latter can also come from behind. I don't know when an anti-classic famous saying spread in the paint industry. The evaluation results of 20 10 show that the road we traveled before 20 10 was very difficult. At the same time, it is also the most important year for coating enterprises to turn crisis into opportunity. As a low-key enterprise in the industry, Royal Zhong Yi is an absolute dark horse in the paint industry, with the speed exceeding 1 000%, almost exceeding the "Niu Gensheng" of that year! In 20 10, Royal Zhong Yi's paint business has spread all over the world 120 countries and regions, with 63 paint factories in 32 countries and regions, nearly 3,000 specialty stores, 14 paint research centers and 560 professionals engaged in paint product research and development worldwide, with an annual R&D expenditure of $22 million. * * * Employees1more than 8,000 people. In 2009, the performance of Royal Zhong Yi Group exceeded US$ 654.38+US$ 97 million, making it the top three coatings in North America and the top ten coatings brands in the world.
Conclusion:
The selection of "Top Ten Paint Brands in China" has ended. I hope this activity can give some reference value to consumers and decoration technology. I also hope to produce more and stronger national paint brands in China, and hope that these brands can go out of China, go global and become the backbone of China paint industry! Finally, I would like to thank China Coatings Industry Association, China Private Economy Development Committee, China Consumers Association, China Coatings Network, China Brand Network, China 3 15 platform and other institutions and media for their assistance and support, and also thank all the friends who participated in the selection of "Top Ten Coatings Brands in China".