It should include the main contents of the business plan, summarize and summarize the whole business plan and business strategy in concise language, in order to arouse investors' interest in further evaluation.
Chapter II Business Contents
When introducing the main business contents of entrepreneurial projects and plans, it should be simple and clear, so that venture capitalists can have a preliminary understanding of entrepreneurial plans. It is necessary to cover all aspects of the business, not to leave out some contents, nor to be verbose and confusing. This part mainly includes:
(1) Company Profile.
(2) Market objectives.
(3) business strategy.
Chapter III Industry Analysis
In the preparation of the business plan, we have collected the necessary technical data and conducted a detailed market survey. Here, what entrepreneurs need to do is to sort out, summarize and summarize these data, and describe the real market situation with unquestionable detailed data and reasonable logical analysis. The purpose of industry analysis is not only to let entrepreneurs know each other, but also to show venture capitalists a vibrant and hopeful business picture, which proves that investing in this project is profitable. This part mainly includes:
(1) Domestic status of the industry.
(2) the foreign status of the industry.
(3) the development direction of the industry.
(4) Market size.
(5) Market share.
Chapter IV Products and Services
In order to make the business plan attractive enough for investors, when introducing the products and services of entrepreneurial projects, we should highlight the innovation and unparalleled, comprehensively introduce the advantages and values of the products or services to be provided, and compare them with competitors to prove that our products and services are unprecedented. Even if there are similar products or services in the market, you should also explain that your products or services are the best, which not only can provide added value, but also represents the direction of market development and will become the mainstream of the market sooner or later. This part mainly includes:
(1) What are products and services?
(2) What are the characteristics of products and services?
(3) How to create value for customers.
Chapter V Management Team
There is a famous saying in venture capital circles:? I would rather invest in first-class talents and second-class projects than second-class talents and first-class projects. ? Venture capitalists pay special attention to the inspection of the entrepreneurial management team to ensure that the structure and personnel quality of the entrepreneurial management team meet the due requirements. The main contents of this section are:
(1) There are three kinds of people in the management team: management, technology and market.
(2) the quality and ability of the management team.
(3) organizational structure.
(4) Incentive mechanism.
Chapter VI Production Process
The production process is also an important part of the business plan, so venture capitalists should have a clear understanding of the production process of entrepreneurial products and be interested in entrepreneurial projects. This part mainly includes the following aspects:
(1) flow chart.
(2) Plant, equipment and labor.
(3) Procurement and supply of raw materials.
(4) quality standards.
(5) Production scale.
Chapter VII Marketing
Marketing builds a bridge between the products and customers of startups. Only through marketing can the company's products be transformed into profits, so marketing is the content that venture capitalists are very concerned about. Marketing is very challenging, and its design should fully show the potential of entrepreneurs to tap the market. This part mainly includes the following contents:
(1) Who is the customer?
(2) marketing plan.
(3) Marketing means.
(4) pricing.
(5) Marketing team.
Chapter VIII Research and Development
Any technology and product has a certain life cycle. In order to maintain the vitality of enterprises and achieve long-term development goals, entrepreneurial enterprises must consider research and development. The key to research and development is the ability to innovate and develop. Therefore, the description of R&D in the business plan should highlight the innovation and development ability of the entrepreneurial enterprise. This part mainly includes the following contents:
(1) R&D plan.
(2) R&D personnel.
(3) cooperative units.
Chapter IX Financial Analysis
In the financial analysis of business plan, we should not only have a good financial record, but also highlight the expected profitability and good cash flow, and explain in detail the fund raising and use plan to enhance investors' confidence in investment funds. This part mainly includes the following contents:
(1) financial model.
(2) Current financial situation.
(3) Three-year financial forecast.
(4) Inflow and outflow of funds.
(5) financing plan.
(6) the flow of funds.
Chapter X Risk Control
Risk is an unavoidable problem for any enterprise, and the business plan should make a realistic analysis of all kinds of risks that the company may encounter to make the whole business plan more objective. At the same time, some risk prevention measures are put forward. This part mainly includes the following contents:
(1) competitive advantage analysis.
(2) Risk analysis.
(3) Risk control.
Chapter III Exit of XI Venture Capital
Generally speaking, venture capital belongs to equity investment, and the way of investment withdrawal is an aspect that venture capitalists attach great importance to. Entrepreneurs should carefully design an exit mode that takes into account the interests of all parties and is beneficial to investors, so as to improve the possibility of obtaining venture capital. This part mainly includes the following contents:
(1) Equity transaction.
(2) repurchase.
(3) listing.
Chapter XII Appendix
Appendix is an important part of business plan. The appendix is an important supplement to the text.
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