Plagiarism has become more and more like a street rat, and everyone calls for beatings. For some reasons, plagiarism culture is prevalent in China, especially on the Internet. Original works may not be popular, but plagiarists only need to advertise. To make money immediately, this is tantamount to killing the goose that lays the eggs for originality. Behind one overturn is countless times of muddling through. The Audi advertisement was accused of copywriting plagiarism, and the entire network was offline and apologized to Andy Lau and Peking University Mange. What do you think?
Audi advertising was accused of copywriting plagiarism
During Xiaoman solar terms, director Peng Yangjun retweeted a Weibo post. He wrote: "Andy Lau This is the most relaxing and enjoyable video I have ever made. Brother Hua is as calm and professional as ever. Thank you to all my friends and thank you to the client for this review.” In the video account, this content has more than 100,000 likes, reposts and collections. , the total playback volume is expected to exceed 100 million. However, the scenery lasts only half a day.
The blogger "Beida Man Ge" with millions of fans posted a video saying that he wrote this poem in 2018. It borrowed a famous saying from Zeng Guofan and was first published on the Mid-Autumn Festival in 2018. circle of friends. Even the entire copy of Audi is similar to the content of a video he posted on May 21, 2021. "Peking University Mange" said: I believe that the respected Mr. Liu will never come to his short video, pick out his copy word by word, and then post commercial ads, so whoever does it will come out to help him Give an explanation.
The entire network went offline and apologized to Andy Lau and Peking University Mange. What do you think?
In response to the accusation of plagiarism in the advertisement, Audi said that ineffective supervision and lax review have caused troubles to all parties. Before the facts are officially clarified, the video will be completely removed from the shelves and will be shared with Mr. Andy Lau, Peking University Mange and related parties. We sincerely apologize for the trouble caused. Before it was removed from the shelves, this advertisement for the collaboration between Audi and Andy Lau had already hit Douyin and WeChat Moments: it had more than 100,000 likes and collections on the video account, and more than 5 million likes on Andy Lau's Douyin.
Some media people lamented, "I have watched Audi decline step by step over the years..."; a big V in the automotive industry was furious: "I didn't expect that this car advertisement, which is known as the best in recent years, would flip over like this. "It's really low-level and very disappointing." Some people expressed disdain for the producer of this product: "You can't even call it clever. Although it is said that there is a large number of articles in the world, the premise is that you have to read three hundred Tang poems." Yes, but you must copy its essence.
At least you should understand it yourself first, let’s put it another way, right? ”