No one can judge whether you are right or wrong.
Young dream, girl! Grasp it to the fullest.
We should enthusiastically pursue the ideals of youth.
Dry your tears and be a happy me.
Having the most beautiful moment in your life may be right or wrong.
We know that love is changing the world.
Something deep in my heart
The flame burns in my soul.
So many dreams, we try to make them appear.
How can you understand that all I need is a friend?
Dry your tears and don't be afraid.
Everything I do is my own way-For Happy Girls, I started to be recognized by the advertising industry because of the advertisement of Happy Girls;
Because the advertisement of "Bopai Mabobog Bojieboer Tea" left the advertising industry. ...
Success is a terrible thing;
It will make people forget who they are ... My first job after graduating from Taipei Institute of Technology was to help with structural calculation in an engineering company. The salary of this assistant-level job was not high. But it's safe. As long as you don't make a big mistake, there's nothing wrong with making a living. Because of doing business with friends, I am tired of the ups and downs in the mall; So as long as I can live a stable life, I have nothing to ask for.
All engineering companies pay attention to discipline, systematization and rationalization; Inevitably, I was forced to wear a uniform. The uniforms of the company are the same, regardless of class and title, men must be light blue shirts, dark blue ties and pants; The woman is a pink shirt, red and white plaid bow tie and skirt. In order to facilitate identification, the company stipulates that employees below the manager level should wear famous brands; The famous brand at that time gave me the feeling that it was the logo worn by nobody in the company.
My famous brand says: Department: Department of Structural Engineering.
Name: Zheng Zhihua.
Position: Assistant Engineer
Gender: Male The whole engineering company is like a big yamen, and all the documents and signatures have to be transmitted layer by layer. I stayed in this company for eight months before and after, which happened to be the time when I put forward the plan and the general manager personally approved it.
Too regular a life will make people dull. Often a person staring blankly at the computer screen, head blank, unable to think. ...
One day at noon, I was confused by a structural problem and suddenly fell into a low tide. ...
There is a coffee shop downstairs near the back door of the company. I listened to this story in Manjing, so I didn't stay in the company, but went to the coffee shop alone and worried about my own problems.
I ordered a business lunch and it was boring ... Suddenly, there was a burst of laughter from the young people in the quiet coffee shop!
It turned out that a group of young people, including three men and two women, walked into the shop in black leather clothes. They look about my age. ...
I don't know who they are. What do you do? What is the relationship between them? However, I can see that they are an ethnic group or group!
Most importantly, they are full of free energy. ...
Freedom! !
I haven't smelled the air of freedom for a long time! Living a nine-to-five life, punching in every day; I don't look like a vibrant young man more and more.
Who eroded my youthful enthusiasm and became lifeless?
Let me see the uniform I'm wearing, the design and calculation book I'm holding. ...
This is my job.
Is this my way of life?
Don't! Never! !
After returning to the company, I resolutely resigned ... from the engineering company and became a veritable unemployed person.
The business of working with friends has also collapsed. It's really a rainy night ...
I dare not let my family know these things, so I silently carried them down. Fortunately, my friend gave me a house in Garden New Town as collateral, which temporarily solved the financial crisis. My friend and I are not close friends. I don't understand why he helped me. He said that people like me have a great chance to make a comeback; He is willing to gamble!
Come back! ? What I yearn for in my heart is another life; A life that you can dominate yourself, without time constraints and without rolling around in the mall.
I was twenty-two years old that year, and I tried to draw a blueprint for my future. ...
I know I had nothing, no money (and debt) and no family background. Even the so-called friends, after hearing that my business closed down, fled in succession. ...
I only have an indomitable personality!
Because what I do for my friends is copying videos, I have the opportunity to dabble in this knowledge.
It's just that I didn't enter this industry because I'm not interested in video copying business. What interests me is the film itself and some advertisements shot abroad. Especially for foreign advertisements, whether it is creativity, performance or shooting skills, domestic advertisements are hard to reach and out of reach.
I have a naive idea:
"I want to advertise!"
"It is better to let the painter!" My friend disdainfully said to me.
"I will never sell paintings!" I told myself this; But I'm really worried. Why should I advertise? I know nothing about advertising!
"Selling paintings may pay me back as soon as possible; Advertising? When shall I wait? " My friend remembered the house he mortgaged for me. ...
"People always have to gamble once!" I patted my friend on the shoulder and said.
It's just that you may not win the bet.
Anyway, I have decided; The decision cannot be easily changed!
Yes, I want to make a comeback; It's not business ... it's advertising. Pay attention to the classified advertisements in the newspaper every day, hoping that every advertising company is short of people.
Suddenly I saw an advertising company urgently recruiting copywriters ... ...
"copywriting"
What is copywriting?
Probably a copy scribe! If you are a copy scribe, you can hire any work-study program. Why does the advertisement say "high salary to dig corners"?
Forget it. I will do anything as long as I can get into an advertising company. About a week after my resume and autobiography were sent, I received a written reply. "Photocopy scribe" also needs a written test, probably to see whether the handwriting is good or not!
According to the time and place of the notice, I first stepped into the door of an advertising company.
The location of the exam is the conference room of the advertising company. Before me, there were already several candidates who were immersed in books. ...
They don't look like work-study students at all, especially in temperament and dress. One of the men had a crew cut, but a long hair on his forehead. I have a hunch that he should act or be a model instead of applying for the job. ...
I got the "test paper"! There are three topics above, each of which is related to a certain product.
The first topic is to introduce a shampoo that can wash, moisten and care hair in San Xiao. Its English name is Marfelan, and I want to give it a nice and memorable Chinese name. The second question asked me about dogs, horses, cups and the sea. The third topic is to sell a banana-flavored sandwich biscuit to consumers and want me to write a catch &；; Body ...
"grasp" and "body"
Why "grasp" and "body"?
I'll write the answers to the first two questions first. As for the first naming question, I gave Malfeilan about forty names, such as "Ma Fei You", "Ma Fei Lan" and "Ma Fu Wolf" ... Suddenly I thought naming was very fun, and finally even the name "Mapo Face" was written in the paper.
I answer the second question like this:
Dog = bite, loyalty, good dog, bad dog. ...
Horse = beautiful, running, free ...
Cup = can make invisible liquid tangible, and likes to collect all kinds of cups. ...
Sea = sailing, vastness, drowning ...
Later, I learned that the second question was a personality test.
Dogs hide a person's opinion of friends; Horses are opinions about themselves; The cup is the scenery of love; The sea is the scene of the future. ...
As for the third question, I am puzzled and have to raise my hand to ask:
"excuse me, why do you want to' catch' and' body'?"
When I asked this question, everyone present was dumbfounded! After a while, I was taken away from the written test site. ...
"Mr. Zheng, don't you have any practical experience in advertising?"
The person who asked me questions is the general manager of this advertising company.
"No." My answer is simple.
This made the general manager frown, and then he sat through it and told me:
Catch is the meaning of advertisement title. For example, "Children who learn piano will not go bad", "Dragon scales and claws, Phoenix spreads its wings" … These are all advertising headlines!
The text is advertising copy. In addition to the title, the text appearing on other advertisements is the advertising copy.
I nodded ... The general manager smiled and said:
"You don't know anything, how can you come to the exam?"
This sentence has the meaning of contempt, I intuitively retort:
"You shouldn't ask this question if you have vision."
The general manager thought for a moment and said:
"You go back first, and we will inform you in a few days."
"Further notice"! !
No matter how stupid people know that this is a polite expression, I am furious:
"Your advertising company is too difficult to serve! It's so troublesome to recruit a copy scribe! "
The general manager frowned again. ...
"Mr. Zheng, copywriting is advertising copywriting, and it is a creative person. Not a copy scribe will think! " I can see that he is angry, too.
"Oh ..." I really gave up this time.
When I got home, I was secretly annoyed. I made such a big joke when I first went to the advertising company. It seems that this job is ruined!
The next day, the advertising company called me to inform me of the admission.
Really? I feel like dreaming ... in the first half of my first year in the company, I suffered a lot. I found that people in advertising companies speak completely differently from ordinary people. They will complicate a seemingly simple thing and then discuss and analyze it from different angles ... What's even more frightening is that they are full of technical terms, such as "strategy", "selling point" and "target consumer" ... I can't understand a word!
My strong personality has driven me onto a road that I can't turn back. ...
In order to enrich my advertising expertise, I sleep for three or four hours almost every day.
Many young friends often look envious when they see what I have now. In fact, these are not luck, not genius, but hard work! Maybe it's luck; Maybe my ability has been affirmed. About a year later, people began to notice that a man named "Zheng Zhihua" appeared in the advertising circle. At that time, I happened to be planning advertisements for Happy Shampoo and Longjiaosan (Yao Houde). Results The success of these two commercials laid the foundation for my future development in the advertising industry.
It is worth mentioning that the advertising song "Happy Girls" of Happy Shampoo has become a stepping stone for me to enter the music world. This song is my debut, and I haven't written a song before. At the beginning, in order to cooperate with the advertisement of Happy Shampoo, it was necessary to create an advertising song. I was thinking about who to write at that time. At noon one day, when I was eating Chinese food, a sudden flash of light occurred in my mind, and the song "super girls" was born!
Unexpectedly, with the success of the happy shampoo advertisement, this song also spread all over the streets. Until now, I don't understand why I can write lyrics and compose music without any musical instruments and staff.
The song "super girls" caught the attention of the record company. By chance, I met Miss Gui Mingyu, the owner of the record company. She urged me to release my own album, and out of curiosity, I auditioned in the studio for the first time in my life. From then on, I fell in love with the microphone and plunged into the recording industry. ...
I have served in an advertising company for six years, and the most proud of these six years is not how many well-known advertisements I have created; It's that I learned how to think and how to tolerate different people.
Before I entered the record industry, I always thought I was a thoughtful person. Actually, I was wrong! I am good at judging, not thinking. ...
Real thinking is not only based on the index of experience, but also on overthrowing experience and creating new opportunities. So thinking is interesting, not necessarily logical; This is not a subjective judgment. Thinking is like a rigorous and precise game, and he can directly find the black hole between rationality and irrationality.
As for accommodating all kinds of people; It is also a personality naturally formed in the actual operation of advertising. The advertising company is like a zoo with all kinds of exotic animals. Once a colleague kept snakes in the office; There is also a piece of clothing with heavy metals every day; What's even more outrageous is that someone committed suicide with a knife in the office ... Most excellent advertisers have a little flaw in their personality, and they have found the liberation of their dreams in the country of advertising. For example, if a girl looks mediocre and lacks pursuit, she may fantasize that she is a beautiful woman with thousands of faces, playing with men in the palm of her hand, and let this kind of psychological innuendo figure appear in her own advertisements. Another example is a man who likes to drink and is often taken home after being drunk. In this way, the wife's nagging is inevitable. Then in the advertisement created by this man, there are bound to be heroes in wine. Every time he drinks, he naturally exudes a masculine charm, which has attracted many beautiful women. Some advertisers are also seriously withdrawn or narcissistic. In their advertisements, they usually deliberately emphasize the so-called "personal taste" and deliberately highlight a cleanliness addiction of "not following the crowd" ...
Everyone needs to be affirmed and loved. We often use subjective prejudice to hate or exclude a person inexplicably. It was the same before I entered the advertising industry. Later, after working with more and more different types of people, I found that everyone has certain qualities that deserve to be liked and close. You can tolerate more different people, and you can be tolerated by more people.
Many friends disapprove of my decision to leave the advertising industry around August 1989 and join in music creation and singing! Of course, I have worked hard in the advertising industry for six years, and it is a pity to give up this achievement easily, but I still think:
The real success is the person who can't cling to success.
In the past six years, I have heard too much applause, but am I really that good?
Success will make a person forget who he is. ...
I need to calm down!
The day before I left the advertising company, I met some frolicking children in the street. One of the boys recited the formula in the advertisement of Boer tea (couplets) I created: Bo Ruobo Ye Bo Mo Ruomi ... I froze in place for a long time!
It turns out that my job is a kind of social education, not just advertising. ...
The next day, I resigned!
I have no regrets in my six-year advertising career, but I need a new start. ...