Most online celebrity became famous not by themselves, but by the whole team. No matter how beautiful he is alone, no matter how talented he is, his influence is very limited. Especially now, in the era of online celebrity, it is hard to be popular without the planning of the whole team and the positioning of online celebrity's personal market. What online celebrity has to say and the way of performing are all designed. Every online celebrity is set by one person. This is a set of routes set by the company for online celebrity, just like a star. So now there are many professional performing arts companies to package and build online celebrity, and the nature of the whole company is the same as that of the packaging stars of the film and television companies.

However, some online celebrity's popularity may depend on personal influence, but the proportion is very small, and maybe one or two out of 1 people are like this. Most of them are also planned by the company. Online celebrity, who became famous on his own, didn't say how powerful he was, but that he had found the right direction and was particularly professional in this field.

For example, many beauty bloggers on Youku abroad published their own videos on Youku when social media was just emerging. They usually study makeup, and they also have special experience in makeup, and they are very beautiful, so they attracted many fans when social media was just emerging. But later, more and more people flocked to Youku as bloggers, and it was very slow to get fans only by themselves. Most of them were operated by teams behind them.

It is also possible that a certain online celebrity has a certain number of fans on social media, but it is not popular. But it was discovered by the brokerage company, and then the brokerage company spent money to package her. Finally, she broke through the original fan level and reached a new level. This situation also exists. Therefore, every online celebrity's road to success is different, but it is definitely not all by itself.