The difficult but right thing is Zuo Hui's famous saying.

Editor Li Xiang interviewed Zuo Hui, the founder of Beike.com and Lianjia, twice in 2017 and 2020. He mentioned the choices and persistence of Zuo Hui and his team in the past 20 years - doing it is difficult but right You can see how we create these products, services and organizations that make everyone better, and what kind of failures and struggles we go through.

The so-called "difficulty" mainly refers to the two-dimensional situation, which is to create value. If you don't create value, just getting results is meaningless. When choosing a path, you must choose the difficult path. If you choose the difficult path, the probability of success is actually higher. This is also our understanding today.

Personal introduction:

Zuo Hui, born in Weinan, Shaanxi, holds EMBA from Peking University, founder of Shell Company, honorary founder and honorary chairman of Ziroom. He founded Lianjia in 2001. In April 2021, the Forbes Global Rich List was released, and Zuo Hui ranked 128th on the list. On May 20, 2021, according to Shell Company news, Zuo Hui passed away due to unexpected worsening of lung cancer.