When a mountaineer falls into a deep valley, many people will sigh or be sarcastic, but there is one kind of person who will not do so. They will pay tribute to these adventurers, who are often called entrepreneurs. If you feel that business is difficult, there is no direction in the bottleneck, or you are tired of your work and your work is frustrated, friends who want to start a business can communicate and rely on it for a long time.

Looking back on the history of successful entrepreneurship, it is not difficult to find that most of the so-called successful people walked out of a risky tightrope. Andy Grove, the founder of Intel, famously said, "Only paranoia can survive." To some extent, entrepreneurship needs the spirit of adventure.

Entrepreneurs must dare to take risks, because risks are accompanied by great success, hiding opportunities that only brave people can seize, and containing attractive huge wealth. Robert Allen, president of Allen Group, said: "Risks and opportunities are closely linked. Adventure is the price of opportunity. If you only seek stability and are unwilling to bear it, then you will lose the possibility of success. " Shi Guangfu, a Japanese entrepreneur and manager of Toshiba Electric Company, once said: "If the risk is small, many people will be discouraged, so the benefits they can get will be even greater. In this sense, there are risks to gain. It can be said that interest is the corresponding return for people to take risks. "

Ma Yun's entrepreneurial experience undoubtedly reflects his paranoia.

Just coming from Seattle and preparing to set up a company, Ma Yun invited 24 friends to his home. Most of them are students Ma Yun met when he was teaching at night school, including an 82-year-old lady. Ma Yun told them: "Hey, I want to make such things into the Internet." Then I talk to them about the benefits of the Internet. To tell the truth, Ma Yun knows nothing about technology. Talking about something he doesn't understand at all is like dreaming. Ma Yun is confused, and so are everyone.

Friends are surprised: you left your teacher behind and still play with this thing? Are you out of your mind? At that time, 23 out of 24 people opposed it. Twenty-three people all said: "This thing can't be done, and the decision is dead. If you do, it will cause trouble. Only one person left said to Ma Yun, "If you really want to do it, you can give it a try. "This person is now working in the Agricultural Bank of Zhejiang Province, and Ma Yun will never forget the support of 1/24.

The next morning, Ma Yun thought about it: Fuck! No matter what, I will continue. Of course, it is important to make up your mind to do it, although the difficulties are obvious. A friend who knows the ins and outs told Ma Yun that you know nothing about computers. How can you do it?

When Ma Yun and others just started to do the Internet, many people thought they were liars. It is conceivable that in this case, no one will believe that the Internet makes money, so it is not surprising that friends are firmly opposed to Ma Yun.

This enterprise needs to take risks. During the paranoid period, Ma Yun looked like a liar in others' eyes. Many people think that Ma Yun is lying and saying something that doesn't exist. Many people regard him as a mental illness, because there was no Internet in China at that time. As a result, Ma Yun had to go out every day to tell people about the commercial function of the Internet, persuade them to agree to pay and put the information of the enterprise online.

It can be seen that almost every successful entrepreneur can find the gene of "paranoia", the most obvious manifestation of which is "anxiety, depression and crisis consciousness", that is, the sense of hardship. Looking at Jiang Nanchun's motto of success, we feel a sense of crisis every day. From Shi Yuzhu, the star of online games, to Ma Yun, the chairman of Alibaba, we think that all successful entrepreneurs are paranoid, anxious, crisis and anxious.

Of course, paranoid risk-taking does not mean aggressive. A philosopher once said, "If there is a bucket of gold in that hole, you want to go there and get it. If this is a wolf hole, then you are taking a risk; If this is a den, then you are aggressive. " Ma Yun also said in his forum: "Entrepreneurs without adventurous spirit will only follow the rules and activities in a small scope and will not make their careers bigger." It can be seen that an appropriate adventurous spirit is also an indispensable entrepreneurial quality for entrepreneurs.