Honesty-the foundation of starting a business
Market economy has entered the era of honesty, and honesty, as a special form of capital, has increasingly become the foundation and source of enterprise development.
There is a famous saying in the venture capital circle: "The first element of venture capital success is people, the second element is people, and the third element is people." This is enough to prove that venture capitalists attach importance to the personal qualities of entrepreneurs. In their view, entrepreneurial projects, business plans, business models, etc. What can be changed in time is only the quality of entrepreneurs, which is difficult to change in a short time.
The quality of entrepreneurs determines the market reputation and development space of enterprises. If you don't keep "integrity", you may "win temporary benefits", but you will inevitably "lose long-term benefits". On the other hand, it can bring rolling financial resources with good reputation and make entrepreneurship better and better.
Self-confidence-the driving force of starting a business
Wada Kazuo, the founder of Japanese Yaohan Group, started from a small fruit shop, but was burned by a big fire with his bare hands. However, supported by the belief that "you can't build a new one without destroying the old one", he finally made a comeback and became a famous entrepreneur.
People's will can exert infinite power to turn dreams into reality. For entrepreneurs, confidence is the driving force for starting a business. We must have confidence in ourselves and the future, and firmly believe that success or failure is not destiny takes a hand, but depends on our own efforts, and we must firmly believe that we can overcome all difficulties.
Courage-regard setbacks as the cornerstone of success
Silicon Valley has the reputation of "entrepreneurial base camp". Every year, tens of thousands of enterprises fall down and thousands of entrepreneurs become rich overnight. John, a well-known American entrepreneurial coach. Naishan said: "The secret of creating a myth of success in Silicon Valley is failure. The result of failure may be embarrassing, but it is an inexhaustible living teaching material. The efforts and experience accumulated in the process of failure are a valuable foundation for creating the next success. "
Success requires experience accumulation, and the process of starting a business is to turn over and climb the slope in constant failure. Only by accumulating experience and wealth in failure and making continuous progress can we reach the other side of success. American 3M Company has a "wise saying" about starting a business: In order to find a prince, you must kiss countless frogs. For entrepreneurs, they should have the courage to face difficulties and dare to "kiss" difficulties.
Leadership-the intangible capital of entrepreneurs
A lion leads a flock of sheep better than a sheep leads a flock of lions. This old western proverb illustrates the importance of entrepreneurial leadership. The success of an enterprise is inseparable from team strength, but it depends more on the leader himself. Entrepreneurs are a spiritual banner of enterprises, and their words and deeds will affect the rise and fall of enterprises.
Corporate culture is called the soul and spiritual pillar of an enterprise. The essence of corporate culture is the leadership spirit of entrepreneurs, which is the "unrepeatable" wealth of employees and the key to the survival and development of start-ups.
This kind of leadership spirit can be seen everywhere in many excellent multinational enterprises. Motorola's inheritance of Calvin's "Motorola family" concept and Dell's admiration of Dell's "efficiency first" principle all prove the importance of corporate leadership. For entrepreneurs, focusing on shaping the spirit of leadership is far more important than accumulating wealth, because wealth can be won or lost in an instant, but the spirit of leadership is always the intangible capital to win the future.
Love-the catalyst for the success of starting a business
In today's increasingly fierce competition, the public image positioning of products and enterprises plays a key role in the success of entrepreneurship. Caring is an important factor that constitutes honesty and a good business atmosphere. From a certain point of view, love is the "catalyst" for entrepreneurial success.
David, founder of HP. Packard put forward: "An enterprise's responsibility to society is far more important than that of shareholders." The billionaire lives in a simple house, but he has donated countless money to many universities and charitable foundations.
Enterprises actively undertake social responsibilities, enthusiastically support public welfare undertakings, form a good social reputation, and then have a strong supporting role for the development of enterprises. A successful person once lamented that sometimes, no matter how much money is spent on advertising, it is better to do more things that are beneficial to society and get twice the result with half the effort.
Social skills-use your strength to find shortcuts.
In the past, people always emphasized self-employment, but now this concept is changing. The role of interpersonal relationship in entrepreneurship is gradually increasing, and the circle of contacts is increasingly becoming a "reservoir" for entrepreneurial information, funds and experience, and sometimes it can even play a magical role in business activities.
At present, the role of "friend economy" in attracting investment is increasingly apparent. The members of China Financial Investors Club of Peking University include the owners of investment companies, securities dealers, bankers and financial officials of government departments, who control the capital of 654.38+02 billion yuan and unlimited business opportunities.
In today's era of promoting win-win cooperation, the way of starting a business alone in the past has become increasingly unsuitable for the needs of the times. Expanding social circle, mastering more information and seeking greater development through friends are increasingly becoming shortcuts to entrepreneurial success.
Cooperation ability-seek advantages and avoid disadvantages, and form a joint force
Miracle, president of Ctrip Computer Technology (Shanghai) Co., Ltd., told young entrepreneurs that a good entrepreneurial team is the key to Ctrip's success.
Team members of Ctrip. From Oracle Bone Inscriptions, Deutsche Bank and Shanghai Travel Agency. It is the perfect combination of technology, management, financial operation and tourism. Everyone started a business together, shared their knowledge and experience, and avoided many "minefields" for starting a business.
Innovative spirit-the vitamin of successful entrepreneurship
Ceng Xianzi, the founder of Goldlion Railway, said: "Doing business depends on creativity rather than capital!" In the fierce competitive market, it is difficult for enterprises lacking innovation to gain a firm foothold. Reform and innovation will always be the source of enterprise vitality and competitiveness.
Vanke Group issued the first investment promotion circular on 1988. At present, it has become a well-known domestic real estate enterprise and the most promising listed company in China. Shanghai Fuxing Hi-Tech actively promotes joint ventures and cooperation with dozens of state-owned enterprises, effectively grafting the assets of state-owned enterprises with the mechanisms of private enterprises ... The success of these enterprises is inseparable from the entrepreneurial spirit of challenging achievements, self-pressure and innovation.
Courage-do it when you have to.
Shanghai actress Fiorina told HP employees in the face of Dell, IBM and other big names: In the past, we had to launch it at 95 points, and now I want to launch it at 80 points, and then gradually improve it; It used to be aiming, getting ready and firing. In the internet age, aiming means firing, and there is no time to prepare.
In the entrepreneurial world, risks and opportunities often coexist. Entrepreneurs must be good at discovering new things and have a strong desire to explore new things; You must dare to take risks, even if you are not completely sure, you must try decisively.
A keen eye-a man who knows the times will eventually be a hero
After Zhang Mingzheng got a master's degree in computer science, he chose what was called anti-* software at that time as his main attack direction. 1April, 999, the first "Melissa" spread by email suddenly broke out. Just when many IT companies were at a loss, Zhang Mingzheng's "legendary story" was born, and his "antidote" was widely used. At present, the market value of the Trend Micro company he founded has exceeded10 billion US dollars, and Zhang himself has been elected as Businessweek twice.
In business, vision plays a decisive role. Many small entrepreneurs with little money have dug up the "first bucket of gold" by accurately grasping some obscure information. In the early days of market economy, there are many opportunities, as if you can make money by doing anything, as long as you have enough courage and ability. But now people in every industry and field are doing it. Fierce market competition declared the end of "profiteering era" and replaced it with "meager profit era". Therefore, entrepreneurial opportunities must be explored by entrepreneurs themselves.