The hero Mo Wen was born. No one expected that street vendors would suddenly become popular in 2020.
Pan Shiyi told the story of his street stall in Weibo the other day: 1978. Before that, he started to street stall and sell peppers and cantaloupes. There are stories almost every day. Children in the city often steal my melons. When I protect them, they will throw mud and dirty water at me. Someone commented: It turns out that this is one of the internal driving forces why Teacher Pan is always so strong.
In addition to Pan Shiyi, Ma Yun, Zhou, Liu Chuanzhi, Liu and other business tycoons who are now all-powerful in the scientific and technological circles have also set up stalls.
When Liu was 26 years old, he rented the cheapest booth in Zhongguancun, selling tape recorders and CDs. After buying the computer, Liu has about 400 yuan left in his pocket.
Liu, who is good at observing and studying the market, found that counterfeit and shoddy goods prevailed after setting up a stall in Zhongguancun for more than a month. He wants to do something. 1998, Liu opened the first clearly marked counter in Zhongguancun, all of which were genuine and licensed. "It's all the same price, and there are no fakes and parallel imports."
Liu has long been aware of the professionalism of service. For the very popular VCD production system at that time, many people just sold goods, regardless of training. However, Liu is not only reasonable in price, but also responsible for training. It quickly accumulated a number of stable customers, and many people often lined up to find Liu to buy goods.
It lasted about half a year, and all the people who bought computers knew the brand "JD". COM multimedia ". In six years, Liu's multimedia has expanded to more than 65,438+00 stores in China.
1980s, Liu Chuanzhi, who was already ignorant, couldn't even stand reading newspapers in his daily life. He started his own business with an investment of 200,000 yuan from the Chinese Academy of Sciences, so Lenovo was born in a 20-square-meter communication room. At the beginning of its establishment, Liu Chuanzhi's biggest headache was not knowing the company's development direction.
Liu Chuanzhi later recalled, "I really didn't know what to do at that time, so I did what I could, even if I earned some money to pay my salary." As a result, all employees, including Liu Chuanzhi, became "profiteers" and "owners", pulling flatbeds in Zhongguancun and selling sportswear, electronic watches, roller skates and refrigerators. Liu Chuanzhi sewed money in his pants to buy things everywhere. The road to profiteering is not smooth. Soon, he was cheated by a woman 1.4 million.
By 1987, Liu Chuanzhi had been cheated out of 3 million by a private import and export company. At that time, Liu Chuanzhi held a brick in the liar's house for a long time before he got the money back. During that time, Liu Chuanzhi called it "a critical moment of life and death".
"There is no odd number of difficulties and never wavers." These experiences made Liu Chuanzhi stand out in the shopping mall, and gradually developed his calm style, which has been running through the business development of Lenovo Group.
From 65438 to 0994, Ma Yun and his friends founded Haibo translation agency, which was Ma Yun's first venture. At the beginning of the business, it was basically in a state of loss. The income of 700 yuan in the first month was not even enough for rent.
Making ends meet made Ma Yun start thinking about other possibilities of making money. In order to maintain the operation of translation agency, Ma Yun carried sacks to Yiwu to wholesale flowers, handicrafts, underwear and socks, and worked during the day and set up stalls at night. "We found that we can earn some money by selling flowers and gifts, and the money we earn can at least pay the rent, so I took a bus from Hangzhou to the voluntary commodity market to purchase goods."
In addition to setting up stalls, Ma Yun decided to sell goods at home, including hospitals and barefoot doctors. Students in English class also helped him distribute leaflets, pull banners and make publicity at the gate of department stores. He is fed up with the eyes of passers-by, and there is no tall translation company at all.
It is these extra money earned from the stalls that maintain the company's expenses and enable Haibo translation agency to survive. Three months later, the company began to balance its operations and no longer faced difficulties.
The experience of this stall has made Ma Yun understand the hardships of small vendors and sales to a certain extent. How to make the world have no hard business? Ma Yun set off again with his vision. Later, it was the familiar story of the birth of the Ali Empire.
1985, 15-year-old Cai Wensheng was arrested in the street of his hometown.
The reason is that there are stalls selling lighters, and there are sexy bikini girls on both sides of the lighters. It is said that this kind of lighter was very popular with young people in the 1980s. Cai Wensheng was arrested on the grounds that it was indecent, and he was released after a week's detention.
This is one of Cai Wensheng's legendary experiences of "selling fried dough sticks, setting up stalls, selling clothes and selling pirated CDs". Cai Wensheng has been worried about this problem for several years, but now he is relieved. He said, "If you don't succeed, all your previous sufferings are painful memories. If successful, these can be ignored. "
Cai Wensheng once recalled: "At that time, there were few singers in China, and everyone listened to Teresa Teng, but it was almost impossible to buy Teresa Teng's genuine tapes in Chinese mainland at that time." Therefore, selling pirated tapes has become one of the channels for Cai Wensheng to earn "huge" income. According to Chutian Gold News, Cai Wensheng can earn more than 100 yuan a day by copying tapes. Statistics from the National Bureau of Statistics show that in 1985, the average monthly income of urban workers in China was less than 100 yuan.
Cai Wensheng, who dares to gamble, doesn't care about rules and regulations. He is good at discovering loopholes and tricks. He finally spelled out the beautiful picture.
Zong Houqing started his business at the age of 42. He scraped together 1.4 million yuan and took over the school-run factory that suffered losses for years. At the beginning of his business, Zong Houqing simply painted the wall, bought several desks and started his business.
His business is mainly to set up stalls on the street by riding a tricycle, selling popsicles, soda, exercise books, manuscript paper and so on. A popsicle costs 4 cents, and selling one only earns a few cents. "Because you are not famous, including their fair, I can only stand at the door."
Get up early and be greedy for the dark every day, and come and go in the rain, just to earn more money. In this way, Zong rode around on a tricycle and earned 65,438+10,000 yuan in the first year.
In the process of setting up a stall and running a business, Zong found that although the difficult period has passed and everyone has enough to eat and wear, many children are sallow and emaciated.
Zong thinks this is a good opportunity: if a nutritional product is developed, it will be very popular with children and parents! Later, Wahaha nutrient solution was born, and it swept the country as soon as it was launched. Wahaha Group also took off and soon became a well-known brand in China.
From setting up stalls and moving bricks to today's achievements, perhaps Zong himself did not expect that this 42-year-old middle-aged man riding a tricycle to deliver goods everywhere became the richest man in China for three times.
At the age of 40, Ren Gang was discharged from the army for two years, and he was burdened with a huge debt loss of 2 million.
Knowing the importance of teamwork, Ren persuaded five friends who had worked together before to join the company and raised 20,000 yuan to set up today's "Huawei". The establishment of Huawei's six-person team was not smooth at first. At first, because there was no main direction, I could only make money and do whatever I wanted.
In Shenzhen in the 1980s, profiteering prevailed. Ren, who had little experience in the market economy, temporarily put aside his ideals, endured a huge psychological gap, and chose pragmatism to make money first. That's what profiteering did.
I have sold health care products, diet pills, fire alarms, etc. As long as you can make money, that is, in the process of "upside down", you have completed the accumulation of "the first bucket of gold" and started to have greater confidence to do some "serious" things.