10 topics to get closer to customers
10 topics to get closer to customers. Communication is the beginning of cooperation. Communicating with customers in sales is a great test for sales staff. This is a link that not only requires sales staff to have a certain ability to adapt to changes and maintain a relaxed atmosphere during communication, the following are 10 topics to get closer to customers. 10 Topics to Get Closer with Customers 1
The first topic is climate
Topics about climate and four seasons, such as the weather is getting hotter/cooler, etc. It's a very simple and convenient way to gradually lead to more natural and innocuous topics as the conversation about the weather begins.
The second topic, hobbies
Regarding the topic of interests and hobbies, if the other party is a male, you can talk about sports such as ball games. If the other party is a female, you can talk about the following Topics such as beauty, slimming or health care. But since most people don’t know each other’s interests when they first meet, this topic is more difficult to use in practice.
The third topic, news
For topics about news and current affairs, it is best to choose more positive topics, such as the recent "Wolf Warrior 2" movie with a box office of several billion News etc.
The fourth topic, travel
Regarding the topic of travel, you can tell the other party about your recent travels to a certain place, or ask the other party whether he has been to a certain place. . You can also recommend a certain place to the other person, or ask the other person what they think of a certain place. This can lead to discussions about each other's hometowns, etc., making the topic wider.
The fifth topic, family
Regarding topics such as your own children and parents, especially when the other person is older, if you ask him about questions about his children, most of the other people will be happy to do so. answer. Of course, maybe you are not married and have no children. In this case, it depends on the situation whether to bring up this topic. You can also talk about your parents' situation and interesting things that happened at home when you were a child.
The sixth topic, health
You can talk to the other person about your health regimen and the weight loss exercise you have recently started to do. This can lead to a discussion about each other’s daily life. It is said to be a relatively easy topic to apply.
Topic 7: Work
Even if each other’s work has little to do with each other, you can still introduce your work to the other party. However, if the other party has never met you, it would seem a bit inappropriate to start talking about your company and products all at once.
Topic 8, Clothing
If it is the season change, you can say "I have started wearing coats recently" or "I no longer need to wear coats", etc. You can also praise The other person’s clothing and accessories.
Topic 9, Food
You can talk about the meal you just had, or the current vegetables, or something special you have eaten recently, or a certain gourmet, etc. , is a very easy topic to talk about.
The tenth topic, buying a house
This topic is very easy to cause *** nowadays. If the other party is a young customer, you can ask, have you bought a house? Where did you buy it, how much did it cost, etc. You can also complain to the other party that you haven't bought it yet/or where you plan to buy it, etc. 10 Topics to Get Closer with Customers 2
1. Investment and Financial Management
When it comes to financial management, insurance is not far away. If you have worked hard in this area before, this will be your absolute advantage.
How to proceed and share financial management experience with each other → How to control risks (financial and personal) → Views on management by experts → Find opportunities to enter the topic.
Example of speaking skills: The stock market is relatively sluggish during this period, and I am very hesitant... What investment methods do you use to manage your finances?
2. Living environment
If the first meeting is held at the client's home, this is a topic that can be easily entered into naturally.
Method of conduct, compliments (quiet, safe, close to school, added value...) → Rent or buy? Is there a loan? Talk about shopping experience→How will risks and loans be transferred? →Find opportunities to enter the topic.
Examples of speaking skills: The community you live in is really nice. It is close to × university, quiet and green. It is hard to find such a house now...
3. Home (office) Decoration
Trophies, calligraphy and paintings, decoration, furniture, etc. are all very good topics. When talking about this topic, do not forget to praise the customer's taste. It would be great if the host and guest have the same preferences.
Method of conduct, praise, envy → Listen to the customer’s life values ??and listen to the customer’s views on how to accumulate wealth → Find opportunities to enter the topic.
Example of speaking skills, this calligraphy and painting of yours was inscribed by XX, right? You are really tasteful, and I like his words very much, strong...
4. Asking for advice
The average customer will not easily reject someone who asks for advice with an open mind. people.
If you know what the customer is good at, this will be a topic that can attract the customer's attention.
How to proceed: Find the other person’s strengths → Praise and envy first, then ask for advice → Express gratitude and enter the topic in a timely manner.
Examples of speaking skills, I came here because of your reputation. I heard that you are very capable and very good at investment and financial management. Recently, I also want to make some investments. I wonder if you can give me some advice?
5. Service
Policy review, sending insurance reports, etc. are all rare and good services. When you treat customers sincerely, customers will certainly not refuse. If there are complaints, listen patiently, record them and resolve them.
How to proceed and indicate the intention of providing free services → explain the importance of reviewing the policy → talk to the customer while reviewing the policy and introduce it naturally.
Example of speaking skills: This month is customer service month, and the company is conducting an XX activity. I don’t know if your family has purchased a policy. I can help you organize and review the policy for free...
6. Give small gifts
If you know the customer’s interests and hobbies, buy one Small gifts that are not high in price but are in line with the customer's wishes will be a good way to hit the customer's heart.
How to proceed, send gifts and show that they are just thoughtful and not very valuable → discuss the gifts with customers → introduce them in a timely manner.
Examples of speaking skills, I heard that you are very tasteful and like ××, I also like it very much. I brought this small gift today as a meeting gift. It’s not expensive. I hope you like it... 10 Topics to Get Closer with Customers 3
1. Long-lasting Topics and Memories
The women's volleyball team won the Olympic Games with great success, with a ratings of 70% and an empty house in the finals. On the one hand, it is the sportsmanship of winning glory for the country; on the other hand, it is the Chinese women's volleyball team that triggers nostalgic memories for one or two generations. MacArthur once said, "Nostalgia is wonderful, because it has small comforts and the moisture of tears." This is easy to impress people.
In the marketing of memories, it is suitable to embed the marketing of old brands. For example, a bank issues credit cards for Real Madrid and Juventus, and some fund promotions use Super Mario Bros. as the main image, all of which use familiar memories to bring the brand closer. If there is more fresh copywriting,
Do you still remember the last Warcraft battle in the dormitory after college? Do you still remember the melody of "Waiting for you... to love... me" from "Carry Love to the End"? Don't let friendship live in your memory, I have prepared it for you...
2. Long-lasting topics, family love
The topic of family love will never go out of style, whether it is gratitude to parents , or the caring feelings of children, can all be used to convey ideas. Among retail financial products, products such as insurance, trusts, and fixed-term fund investments often focus on family relationships.
For example, "Love - sometimes it is a kind of plainness that flows deep and still. Repeated inadvertently every day, over the years, it can change our lives unconsciously. The same is true for fixed investment"
3. Permanent topic, health
In the rapid development of society, there are many things that affect health, and health is also a topic that can constantly arouse empathy. Maybe when you think of health, you usually think of insurance, but it’s not just that. Low-risk products can make the elderly feel at ease and sleep soundly, which is a selling point of health; with smog, investing in environmental funds is also a topic that can be linked to health.
4. Permanent topics, travel
Happy leisure is a dream after working in the workplace for a long time. Whenever there is "The world is so big, I want to go there" Take a look," or a photo of a young couple going to a paradise to live as a couple, will easily get screams from people in the workplace. Then the product configuration around travel goals or early retirement goals can be brought into such a scenario. For example, some products are target income strategies or life cycle concepts, which can become an accumulation method similar to "traveling around the world in retirement".
5. Long-lasting topic, love
A few days ago, Sales Youdao reprinted an article "Diamonds are a marketing concept". The lack of carbon element can actually be linked to everlasting love. It is really a marketing marvel.
"Love can be so powerful that it is stronger than all obstacles." We cannot market love in a utilitarian way, but we can definitely take advantage of it. Chinese Valentine's Day and Valentine's Day are not about consuming love, but about the need for emotions to be placed on a certain carrier. For example, a silver medal with your name engraved on it must have more friendship than "drink more water".
6. Permanent topics, reading
There is an old Chinese saying that sums it up accurately: "one destiny, two luck, three feng shui, four accumulation of yin virtue and five reading". Reading is an enrichment of experience and a step towards progress. Especially in our fast reading stage, it is not easy to pick up a book and read it steadily. In the planning of customer activities, reading can become a form of activity organization. Including giving a Kindle as a gift is easy for customers to accept.
7. Long-lasting topic, wealth
This topic is closest to us, and it is also the goal that our customers pursue most in their relationship with us. I put it last, on the one hand because of its importance, and on the other hand, you can really think about how to promote the correct view of wealth from the perspective of communication. Sometimes when we are frustrated because of customers’ misunderstanding of a product, can we look at the logic of wealth from a higher level?