I think it is driven by software such as Taopiaopiao. Generally speaking, audiences are still more willing to pay for heroism with faith and more exciting plots, such as "Wolf Warrior 2" and "Blood War of Steel". "Saw Ridge" and so on, this type of film is more likely to stimulate the audience's perception and cause spontaneous emotional transmission; as for the relatively subtle drama "Billy Lynn's Long Halftime Walk" with the director's strong personal characteristics and cloaked in war. " and "Dunkirk" are likely to face greater risks. After all, there is still a huge gap between the niche and the mainstream.

After the premiere of "Dunkirk" after its release, the film schedule accounted for 32%, with 88,000 screenings; "Billy Lynn's Midfield War" premiered on November 11 last year. The film schedule accounted for 28.2%, with 61,000 screenings. The starting points of the two movies are very close, and the user ratings and box office curve trends after their release are almost the same.

Taking advantage of Alibaba Entertainment, Taopiaopiao laid out the core battlefield through big data and other means to accurately reach users and win the largest audience for "Dunkirk". As there is more and more information on the Internet, users' attention is constantly being distracted, and it is difficult for the overwhelming exposure method to have a lasting effect on film promotion. It is reported that during the publicity and promotion process before and after the release, Taopiaopiao did not fully cover all cities with resources. Instead, it understood the characteristics of the target group and invested its main efforts in first- and second-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen.

The results show that from the ticket purchase data of Taopiaopiao Professional Edition, the proportion of ticket purchases for "Dunkirk" in first- and second-tier cities is 32.2% and 42% respectively, and in cities below third-tier The box office contribution only accounts for a quarter of the market; the box office output of the nearly 1,100 selected theaters accounts for 57% of the total box office, and the box office output of these theaters accounts for 38% of the national average box office. It can be seen that it is precisely because of Taopiaopiao's correct analysis of precise audiences and precise allocation of resources that it has achieved a box office growth of nearly 20%. In the future, film promotion and distribution will pay more and more attention to precision and conversion: the more accurate the positioning of theaters and crowds, the more reasonable and efficient the resource investment will be; the higher the conversion rate, the better the effectiveness of the budget invested by the film studio in promotion and distribution.