Tracing back to the long history of automobiles in the past century, August Horsey, the father of Audi brand, made an enterprising declaration that "I am determined to produce only high-quality luxury cars under any circumstances" at the beginning of the brand establishment. It is this enterprising spirit that guides the Audi brand to recover perfectly after its initial glory and a series of difficulties and twists, from the "elegant but not elegant" Horsey 853 sports convertible in the 1930s to the most elegant sports charm Audi coupe in modern times.

In Munich, Germany, the famous "Audi Design Department" is the center for Audi to explore the future fashion trends and constantly lead the latest trends in automobile design. Audi's iconic "integrated single-frame grille", Audi TT, A5, A8, RSQ concept sports car, Le Mans quattro concept car and many other classic models were born here. Audi designers inherit Audi's enterprising and innovative brand genes and create one "moving sculpture artwork" after another.

The unified design language and clear brand recognition performance make Audi stand out.

Audi has a set of "design criteria" that has been deposited for a hundred years-a unique design language belonging to the Audi family. Integrated air intake grille, LED headlights, whirlwind waist line, unique top line and tail shape, these unique design elements have made the pure blood of Audi family. Write smoothly with lines, deduce movement with modeling, interpret passion with colors, and give life to materials. The charm of Sihuan is constantly accumulated, precipitated and sublimated in the process of innovation and classic unchanged, creating a brand impression with endless charm and easy identification.

Design comes from the ultimate emotion. Audi makes driving a dream experience.

Inject life into steel, show dreams and feel the beauty of realizing dreams through intelligent design. This ultimate emotional experience has been perfectly expressed on all Audi models-A series cars that believe in elegant philosophy, each model exudes the noble temperament of everyone's demeanor, which is undoubtedly attributed to those smooth and full lines; The powerful Q-series SUV, with its tall and spacious body, can accommodate a heart that pursues freedom, not to mention the difficulties and obstacles of wading through mountains and rivers; R series sports cars, full of passion and dynamic, agile and explosive, crawl on the ground, ready to start strong power at any time, and roared away. Wolfgang Eiger, chief designer of Audi, once said: "Audi designers realize their dreams by turning cars into an extreme emotional experience."

Passionate enterprising and innovation, rich and clear brand design language and extreme emotional experience are undoubtedly the source of Audi's eternal design and constant trend-leading.