In turbulent times, the turmoil itself is not scary, but the continuation of the logic of the past is scary.
Peter Drucker once said: The greatest danger in turbulent times is not the turmoil itself, but still doing things with the logic of the past. As the digital age accelerates, organizational management logic has undergone many changes, and the logic of the old era can no longer be used. All management theories in the past were based on the logic of the old era. When the digital age comes, we can no longer use the logic of the old era, we have to use a new concept.
Nokia, the former mobile phone dominance and king of single-machine sales, fell into decline due to the short-sightedness of its CEO. Since then, it has become a legend and an object of remembrance in people's mouths. A clear example of disappearing from the world without being prepared for the future. So what exactly is the new concept of the new era? As a boss in the new era, how can we shape a future-oriented thinking?
First, the boss must learn the concepts that are in line with the times.
In line with the times, we must form a team for this era. The smart restaurant launched by Haidilao is five or six years behind the times and is not in line with the times. However, what Haidilao cares about is not profits, but gimmicks. Haidilao has the capital to do this. The boss must focus on the future, and the future development of the company must keep pace with the times. The core key to whether you can accurately step on the pace of the times is the dimension of thinking. Don't think in the dimension of a few years ago. Ask yourself what will the industry look like in 2020 and 2021? This is a reflection on the times, and the boss’s thinking is a reflection on the future.
Second, learn craftsmanship that is in line with the times.
Craftsmanship is to be a professional boss in the digital era, allowing customers to focus on your products and services. Nokia, the former mobile phone overlord, failed to update its mobile phone industry chain in time due to CEO Elop's incompetence and shortsightedness. As a result, it was overtaken by Apple at the point of alternation between button phones and touch screen phones, and its market share was eroded by Apple and other Android manufacturers. After all, it ended up being acquired by Microsoft. What will business be like in the next two to three years? You cannot blindly follow the public. Print all your products with your own IP and create products from the heart. You can naturally impress people. The boss wants to block two key nodes. The first node is the node of the times, which is the business opportunity in the next two to three years. Any products made at the second node must meet the needs of customers in 2020.
If the boss still thinks in the old times and does business and invests in the old way of thinking, the final result will be that he will be abandoned by the times. The core of a boss lies in how to think and how to make decisions. Successful thinking brings successful results, and failed thinking brings failed results.
Third, enlightenment, understanding one’s own track, business path.
Understand a set of basic rules for doing business and establish a corporate firewall. What is imitated by peers is always the surface. Design the company's profit model based on actual situation needs. At that time, Jack Ma took a trip to the United States and discovered the potential of shopping on the eBay website. When he returned to China, he also started a Taobao, which became today's Alibaba business empire. We can make money from products, make money from brand, make money from supply chain and make money from model. Heytea is everywhere in the south, but there is no Heytea in Xi'an. Luckin Coffee is very popular in the South, and every company has a strategic choice behind Ruixing Coffee to expand its territory across the country. Behind the opening of Heytea and Luckin Coffee stores are big data analysis and customer group analysis.
Most bosses today only see the one month or two in front of them and lack long-term vision and thinking. Whether they are making steamed buns, hotels or any other projects, they must find the right opportunity. If you change tracks, just change tracks, don’t squeeze in and out on the same track.
Once you have a track, you must understand your own business philosophy, do something different from your peers, and base yourself on differentiation. Pinduoduo can develop into a unicorn in the e-commerce industry monopolized by Taobao and JD.com because Pinduoduo has found its own business path and does not compete with Taobao and JD.com for white-collar workers and elites in first-tier cities, but instead focuses on third- and fourth-tier cities. Aunt housewives. The most powerful strategy is the oppositional strategy. You do something and I don’t do it. You support me and I oppose it. If you oppose it, I firmly support it.
The progress of the times has provided wider space and opportunities for business reform and development, but it has also put forward requirements for entrepreneurs to adapt to the times. Those who cannot adapt to the changes of the times in a timely manner will eventually be ruthlessly eliminated. Therefore, embrace the times, face the future, update your thinking, and then seize the development opportunities of the 5G era.