1.？ False detection and true eating.
The original intention of the anchor should be to promote the restaurant and evaluate its effect. In the present environment, the catering industry is very difficult. With the rapid rise of short video platforms in recent years, many people have gained some people's attention in some aspects, and also tasted the sweetness, and feel that they are really an "online celebrity", a "celebrity" that everyone can't afford to play. After taking friends to the restaurant for dinner and drinking, these shop anchors filmed low-quality videos, which were perfunctory and didn't play a role in promoting restaurants at all. The hotel invited them to cause losses, so naturally they are no longer willing to find the so-called shop anchor to promote the store.
2.？ confuse right and wrong
The purpose of cooperation between merchants and shop-exploring anchors is to enhance the goodwill and popularity of shops. Some unscrupulous shop anchors will make unreasonable demands on merchants. Once the merchant disagrees, it will maliciously discredit the store in short videos or live broadcasts, and use its own traffic advantage to hurt the reputation of the store. In order to maintain the store image, merchants can only tolerate it again and again. In addition, in order to earn some black-hearted money, some shop-visiting anchors charge some unwarranted fees to increase exposure and traffic. So nowadays, businesses are increasingly resisting store anchors.
3.？ Swing problem
Some shopkeepers have a serious problem of wasting food. Some shop anchors will take friends to the store to eat, drink and even waste, and there is no guilt in their hearts. Some food anchors and the anchor of the big stomach king will choose a lot of food to pose, but only a few of them really eat. Even some shop anchors ate a king's meal when they visited the shop, which was extravagant and wasteful, causing many businesses to dare to be angry and dare not speak!
Finally, network promotion is a good thing, and anchors with questionable values should not destroy the atmosphere of the whole market!