Consumers are a new business entity identity created when the market enters the new economy. Before consumers, there were classic traditional dealers. Later, the direct sales model appeared and direct sellers emerged, entering the era of e-commerce. The emergence of online businesses and the emergence of new identities in each era are suitable for the development of different groups of people, and they also achieve the achievements of people at different levels.

Dealers are obviously people who run the market and need large funds to operate.

Consumers only need to invest time to learn new business concepts and use the products (consumer goods) they already need, and at the same time share the feelings, experiences, effects of using the products and the resulting business opportunities with them. More people don’t need operating capital.

However, not all operators of direct selling companies are consumers. Most of the operators of direct selling companies are direct sellers oriented to product sales (retail). Only the operators of e-commerce companies (including direct selling companies) that introduce the consumer model to produce and consumer-oriented are true consumers. Consumers are both consumers and operators.

At 2:00 pm on June 19, 2012, the book launch conference of "New Thinking of Wealth Creation-Consumer Business" written by Pang Bofu and Liu Maocai was grandly held in the International Conference Hall on the fifth floor of Chengdu Kempinski Hotel , news media and guests from all walks of life *** more than 1,200 people attended the event. It is reported that Liu Maocai is a famous economist in my country and the former president of the Sichuan Academy of Social Sciences; Pang Bofu is a visiting professor at Tsinghua University and the founder of the International Consumer Federation. The new book "Consumer Business" released this time was co-authored by two ***. At the press conference, both authors received enthusiastic support from readers. At the scene, Mr. Pangbov elaborated on the difference between consumerism and tradition, laying an academic foundation for consumerism theory.