At eight o'clock last night, I was in the Tik Tok studio with millions of people, waiting for Lao Luo to appear with great expectation.

Although I was a primary school student when Lao Luo cultivated the core of idealism in New Oriental, I was also a junior high school student when Lao Luo toured colleges and universities all over the country to perform Mein Kampf. But the overwhelming news search has prompted me to re-establish my understanding of Luo Yonghao.

I admit that Fan Luo's apotheosis of Lao Luo's "model figure" and his exposition that "a gentleman's entrepreneurship can't defeat the enemy" are really enough to arouse human curiosity.

I just want to see if Luo Yonghao, who is known as the first generation internet celebrity in China, is worthy of the name.

"If Lao Luo sells it cheaply enough, I will place an order tonight." I told my friends that although I never buy anything in the live broadcast room, in a sense, I actually want to participate in this historic moment.

Later, I found that those who placed orders in a circle of friends were no different from me. Later, after watching the three-hour live broadcast, I was even more convinced of this.

1

I don't know what Mr. Luo can make people follow him, but just looking at his cargo capacity, some of them ruined the prestige of those years.

According to his average speed of putting a product on the shelves in ten minutes, by 8: 40, he had only talked about two and a half products, and I was already sleepy. The speed of netizens' comments is almost beyond the acceptable range of the naked eye. Without exception: don't be wordy, upload the link!

I don't know if Chairman Jimmy is black when he described "Extreme Meter Projector" as his own brand "Nut", but we really didn't feel the "self-contained language logic and excellent expression talent" in Lao Luo's legend.

When his partner Zhu described the fingerprint reader of Philips smart door lock as a fingerprint collector and the 5G package as a 5G package, the dissatisfaction in the live broadcast room began to overflow uncontrollably.

At this moment, Mr. Luo, who has nowhere to put the bowl of spicy fish in his hand, is completely different from the puffed-up Mr. Luo before.

Maybe it's because he didn't do his homework in advance, or maybe it's because the intelligent sweeping robot he sold was more expensive than JD.COM 100 yuan, and he hit the face of "the lowest price in the whole network" from the beginning, or maybe he was worried that he would become a tuyere killer for the nth time. After all, there will be trillions of live e-commerce companies in the future, and Li Jiaqi still needs to live on them.

In order to make some redemption, at the end of the live broadcast, Lao Luo opened his arms and shaved off his signature beard with the last product Gillette razor. I was inexplicably sad in the applause of BGM in Kanon and the staff in the live broadcast room.

This not only does not conform to his own personality setting. The number of fans in the live broadcast room dropped from nearly 3 million to more than 800,000, exposing the fact that the packed scene at the hammer mobile phone conference is gone forever. Those "Luo Fen" who "want to participate in this historical moment" are not paying for Lao Luo, but paying for the "idealism" they once believed in.

To be honest, Lao Luo's live broadcast of Farewell to the Past surprised us, Tik Tok and the brand. Perhaps by accident, Lao Luo chose to sell these things live.

His leisurely storytelling style doesn't seem to be suitable for the always vigorous live broadcast, and his truth and famous sayings are not suitable for the shopping crowd who just want to watch the live broadcast and buy something to meet the needs of their families.

In fact, Lao Luo's strength lies not in Li Jiaqi and Victoria's extremely fast speech speed and powerful incitement, but in his deep-rooted "idealism" feelings.

This society will always be dragged forward by the extravagant ideals in my heart. Maybe Lao Luocan can can't make some industries by himself, but the spiritual belief derived from idealism can really attract some people. What is important is that this group of people is not a minority.

I remember it was reported that Lao Luo once opened an online shop to sell books. At the beginning, he only printed 5,000 copies of the unpopular A Brief History of American Race, and once sold 200,000 copies after his recommendation.

It is easy to convince yourself, but difficult to convince others. This is Lao Luo's ability.

2

The marketing of "brain occupation" is often talked about in the automobile circle. This word can be further visualized by Lao Luo's argument of the first show of live broadcast with goods: even if his business fails n times, even if his live broadcast with goods is not brilliant, he can still win the sales record of 1. 1 billion.

The loyalty of fans proves two things. Lao Luo's idealism is valuable, and e-commerce live broadcast may be a general trend in which all industries will participate in the future.

But in this precious debut, Lao Luo should not rashly choose snacks and home appliances that anyone can sell. If he chooses to sell cars, he may become famous in World War I. ..

As a commodity, cars should not be traded online, but this year's epidemic has made it impossible for everything to develop in a possible direction. Not only dealers started the live broadcast business early, but also automobile manufacturers appeared in the live broadcast room more and more frequently, hoping to use people like "general manager" and "director" to increase the added value of products.

Unfortunately, little has been achieved.

In addition to media people and peers, I am afraid consumers don't like to bring goods to see "reading manuscripts". In other words, in words, this kind of unprepared and emotionless narrative will not output any brand value and highlights to consumers, and it is lucky not to reduce the score.

The year 2020 is coming, and the traditional competition of "hard core technology" among automobile brands has long been divided by brand content. It's a pity that Lao Luo didn't come to participate in the increasingly fierce automobile brand marketing war. His advantage can be brought into full play in the automobile circle, that is, a mental career. ?

In the process of China automobile brands constantly searching for their own way of life, some people always ignore that brand value is far more important than the automobile products themselves.

User experience is indispensable, but it is more important to give the brand human courage, self-confidence, kindness and other beautiful qualities, which is exactly what consumers want to perceive from a car product, inestimable but precious.

Imagine those people who desperately paid for hammer mobile phones, including those who paid for live broadcast last night. The place where they pay for the products is obviously for Lao Luocai and the idealism they crave.

Perhaps, Lao Luo's slow narrative style and strong ability to export ideas can really provide some new ideas or new strategies and tactics for the marketing war of automobile brands, and also let the automobile circle feel a strong "spiritual occupation" and "carrying goods" ability.

Again, it is not easy to realize online trading of cars as commodities, but this does not affect the online trading of brand value. Automobile manufacturers are merchants, audiences are users, commodities are brands, and the media is Lao Luo.

Lao Luo sells cars on the spot. Why not?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.