epunes is a natural brand for clothing.

There is a famous saying in the marketing world: "If a company loses all its product-related assets in a natural disaster, the company will have no difficulty raising enough funds to rebuild the factory. On the contrary, if all consumers If you suddenly lose your memory and forget everything related to Coca-Cola, the company will cease operations."

This sentence reveals the truth that the value of the Coca-Cola brand comes from everything consumers remember about Coca-Cola, not anything else. In other words, it is what consumers remember about Coca-Cola and what consumers already know about Coca-Cola that makes Coca-Cola one of the most famous brands in the world. It can be seen that creating a famous brand is essentially building everything about the brand in consumers' memories.