When spreading, many specific details will be missed and a lot of information will be lost, which will make the content more concise and more pertinent. Some contents attract the listener's attention and leave a deep impression, thus becoming more prominent. The receiver of gossip understands the content of gossip according to his own subjective factors such as experience, knowledge, habits, attitudes, interests, needs and emotions. Anyone who meets his subjective conditions will accept it, and at the same time summarize and sort out all kinds of contents according to his own logical system, further process them, and even add details, and then spread them. So the initial rumors may have changed beyond recognition in the end. According to the motivation of gossip, it can be divided into four types:

②? A strong rumor reflecting the public's desire for someone or something.

(2) Rumors arising from curiosity about something.

(3) Rumors arising from anxiety and fear.

(4) spreading rumors to vent jealousy, hatred and even hostility towards someone or something.