Eight blind spots in corporate strategic management
No matter what stage of the process all entrepreneurs are in, the thinking points they always have to think about will definitely revolve around four elements: Where does the money come from? The arrival of the goods. Where to go? How to use talents? How to divide profits? Entrepreneurs are essentially capable of fulfilling the main responsibility of capital appreciation. Below are some relevant information I shared for your reference.
One of the blind spots: replacing strategic thinking with business thinking
He has started a business with tens of thousands of yuan and now has assets of 300 million. He is a master of business management. , but because the company's system has been unable to determine the ownership of property rights, and the current enthusiasm of senior management is deteriorating, the business-oriented CEO has to stop the pace of business expansion and carry out major institutional innovations and property rights assessments again. The company's people are in turmoil, and twenty years of hard work have been wiped out overnight. Entering confusion. Strategic thinking awareness and ability are an important core quality in an entrepreneur's career. It is a worrying misunderstanding to think that doing business well equals success.
When the captain of a shipping company was instructing the crew to maintain the engine room equipment at sea, a key screw was tightened three times less, causing oil leakage from the machine and the engine room bursting. The direct loss after repairs was 3 million yuan. Failure lies in the details, success lies in the system. Chinese people have long been accustomed to praising fire-fighting heroes but ignoring fire prevention personnel. Strategic issues refer to a way of thinking that requires a company to reflect only when it cannot move forward, has made a mistake, or is in a major crisis. It is very painful to grow during the review. Strategic thinking is the ability to master systems theory. Entrepreneurs must predict various changes in corporate trends and layouts, make the best plans, make the greatest efforts, and prepare for the worst. Confucius said that everything will be done in advance, and failure in advance will lead to failure. . Strategic thinking is an important quality for entrepreneurs. If you don’t think about the future today, you will live in the past in the future.
Blind Spot No. 2: Paying more attention to the market than focusing on management
During the policy and economic transformation period of the past two decades, entrepreneurs have struggled to seize business opportunities and find markets. This instinctive trait now makes most entrepreneurs talk about the market, marketing, and relationships with familiarity and clarity. Even every journey of entering the market and starting a business is a moving story full of twists and turns and philosophy. As a student of corporate business regulations, I have been a loyal listener of these bosses’ stories almost all year round, savoring and experiencing their stories of success and failure in competition that they look back on with sincerity. But I can hardly find a few bosses who can confidently tell me: The greatest success of the multi-billion-dollar enterprises created in recent years is that I attach great importance to management. On the contrary, as long as management is mentioned, he will avoid it, have a headache, and even complain bitterly, or blame his manager for his incompetence. The early stage of entrepreneurship is to conquer the market, the middle stage of entrepreneurship is to manage the enterprise, and the later stage of entrepreneurship is to manage corporate culture. When I go to any company with more than 30 management cadres, I ask the boss: The biggest problem in your company's management is poor communication, right? There are almost no bosses who don't nod. When an enterprise solves the problem of market viability and does not go back and reorganize its own management and internal control processes, the operation of the enterprise will inevitably collapse due to internal imbalances.
Blind spot three: Entrepreneurs lack an effective summary of their own entrepreneurial experience
Most of an entrepreneur’s decision-making habits after the mid-term development of the enterprise are formed by good habits, and These good habits were all tempered in the early stages of entrepreneurship. Therefore, I never agree that failure is the mother of success, but I admire success as the mother of success. How successful is it for a person who is climbing a mountain to ask someone who is rolling down the mountain for advice on how to go up the mountain? Whether you are studying for an MBA or studying business management knowledge by yourself, entrepreneurs must not get carried away or become frustrated, let alone completely deny themselves. It takes courage to lower one's head and confidence to raise one's head. It is necessary for struggling entrepreneurs to make a rational inventory of their own industry history and summarize their past successes and failures to create innovations that are beneficial to the development of entrepreneurs.
Every fruit in the world is bitter before it is ripe. When successful entrepreneurs think with a normal mind, they find that starting a business is hard, memories are sweet, and yearning is moving.
Blind Spot No. 4: Neglecting the Management of Talent and Knowledge
The famous thief Uncle Li in "A World Without Thieves": Do you know what is the most expensive thing in the 21st century? Talent!? Talent can change jobs, but bosses who don’t do well can only jump off the building. An enterprise cannot talk about its future without talents. Most small and medium-sized enterprises have a shrewd boss who leads a group of subordinates who are often called donkeys. The strong generals are subordinated to weak soldiers. It is difficult for an enterprise with this kind of "horse-donkey culture" to go far because the boss lacks talent selection standards and has no talent selection standards. There is no talent planning awareness when it comes to retaining people. Of course, the lack of talent is a pain in the heart. Excellent entrepreneurs can turn mediocre people into talents, and bad entrepreneurs can turn talented people into mediocre people. Why? Mechanisms are more important than talents! Without a mechanism for managing human resources, it would be impossible for Kong Ming to devote himself to his boss Liu Bei and die for him.
Most people have a sense of dependence and it is difficult to have a sense of belonging. There is a company that requires managers to keep work diaries every day. If there is no record, nothing happens. When he pays wages every month, his boss must check the work diaries of his subordinates. When a manager resigns, he must leave his work diary, and the next new manager must read the previous manager's business history in detail.
This allows talents to leave and leave knowledge behind. The boss will not be sad for those who leave, but will only bless those who stay! Methods are more important than knowledge. Enterprises can manage fixed assets, but the idea of ??managing talents cannot be that simple. Don't pay attention to it.
Blind Spot 5: Inability to transform individual wisdom into team wisdom decision-making
? Our company’s decision-making costs are very low and very primitive and simple. ?A manager of a large company told me: ?The rule of corporate decision-making is that the boss slaps the head, the senior management slaps the chest, and the manager slaps the butt (leaves). ?This kind of "three-shot decision" can make you rich overnight in the early pure economic market. In the current era of knowledge economy, this kind of thing will lead to bankruptcy overnight. The responsibility of an enterprise to expand its scale will definitely shift from the entrepreneur's personal ability and energy to the top management to jointly take risks and ultimately share the results. There are no perfect individuals in the world, only perfect teams. Bill Gates said: We at Microsoft are fighting in groups. ?A good dog cannot resist a pack of wolves. When looking at the future of a company, first look at its current team. Tips for entrepreneurs: As the enterprise scales up, individual decision-making will be replaced by the team, everyone will bear the heavy burden, and everyone will have a target. Such an enterprise will not let go of a talent, and at the same time, it will not leave a mediocre person.
Blind spot No. 6: Lack of corporate culture configured to achieve strategic goals
China’s economy and society, which has evolved from an agricultural society, has not yet completed the evolution process of industrialization. Therefore, corporate culture has not yet completed the evolution process of industrialization. How much functional value does it have for enterprises in the industrial process? How deep is the impact? When will it be effective? This new thing transplanted from the West has often been misunderstood by us in the past ten years. Corporate culture has become boss culture and corporate dog-skin plaster. Corporate strategy is to solve the problem of where the company will go, while corporate culture refers to what kind of people the entrepreneur will take there. ?What kind of army fights what kind of war? An army without culture is a stupid army, and a stupid army cannot defeat the enemy. ?Corporate culture is not corporate words. Just write the words "unity, pragmatism, and dedication" to represent corporate culture. Haier, which has been sincere for twenty years, is actually a culture of corporate commitment. All corporate actions must be based on words and actions to fulfill their promises. The market is cruel and human beings are affectionate. Enterprise competition is ultimately a cultural competition. The same product compares with quality, the same quality compares with brand, and the same brand compares with culture. Entrepreneurs who have long-lasting businesses but unfulfilled dreams must consider corporate culture as an important strategic content. Leading one person only requires a wish, leading a group of people relies on interests, and starting with a strong business team. Without a firm ideological inspiration and cultural model, it will be difficult to move forward. The four people who learned scriptures from the West needed the same wishes; the 108 people in the Liangshan Uprising needed the same interests; the Romance of the Gods required the same cultural inspiration.
Blind Spot No. 7: Only focusing on strategy and ignoring tactics
Strategy and tactics already have a strong ideological structure in entrepreneurs’ operations. With the deepening of Western management science, Influencing, setting direction and being able to take action is a key maturity mark in the evolution of corporate careers. But there is no way to act, and the method used is not taken seriously. Execution after strategic selection requires decision-making to decompose strategic intentions and form execution methods. This process is the strategy selection process. Entrepreneurs are disgusted with the slave-type top management who blindly executes, while they are frightened and worried about subordinates who execute randomly without understanding the boss's intentions.
A monk with a crooked mouth reads the wrong sutras, and a bad job leads to a lifelong wandering. Three cobblers killed one Zhuge Liang. Entrepreneurial strategic decision-making is an art with investment as the core focus of thinking, because enterprises are profit-oriented, and strategy is about choosing the best methods and means to achieve strategic goals, and what is important is technology. Entrepreneurial focus on strategy is a sane focus when corporate executives have not done enough to allow entrepreneurs to sleep peacefully or play golf.
Blind Spot No. 8: Lack of a systematic long-term strategy for corporate reputation planning
A person can be famous for eternity, but also can be infamous for eternity. When a tiger dies, it retains its skin; when a human dies, it retains its name. Entrepreneurs should have a positive self-shaping awareness and planning ability for their personal reputation and corporate integrity. Business competition in a market economy society Reputation is the most expensive intangible asset. ?The essence of a market economy society is a reputation society. Entrepreneurs mostly rely on physical entrepreneurship to build a corporate kingdom. Ultimately, how to make employees and society recognize it, plan, create and effectively communicate their reputation is the realization of personal career and corporate strategic goals. An important subject.
The professional characteristics and work mission of entrepreneurs who cherish time like gold must be to go out with goals and come back with results. Then, entrepreneurs with strategic thinking ability will definitely use three methods to verify whether their results are precious: don't do things without goals, don't do things without plans, and don't do things without benefits. An outstanding American entrepreneur said that the highest level of an entrepreneur's career is to constantly explore and ultimately create a company without me.
;