Japan.

ASICS (ASICS) is a Japanese track and field sports equipment manufacturer. The company was founded in 1949. The founder, Kihachiro Onitsuka, who was 31 years old at the time, was making sports shoes at his home in Kobe, Japan. The name of the company was Onitsuka, plus "one of the most agile animals in Asia who travels thousands of miles a day." King – Tiger” became the brand of “Onitsuka Tiger”.

In 1977, it merged with GTO and Jelenk to form ASICS. ASICS in English is composed of the first letters of each word in the Latin famous saying "Anima Sana in Corpore Sano", which means "a sound mind in a sound body."

Extended information:

Brand Technology:

1. FlyteFoam

ASICS’ patented lightweight and responsive cushioning technology FlyteFoam was first trialled on MetaRun in November 2015, 2016 In June 2016, DynaFlyte, a running shoe that applied FlyteFoam technology in an extremely pure way, was released. Its full-length midsole reduces the weight of the shoe body and provides excellent cushioning performance. FlyteFoam is the result of more than 300 prototype tests conducted over three years by the ASICS Institute of Sport Science. This material, which ensures cushioning performance through reinforced fibers, is 55% lighter than the industry standard, creating the ultimate lightweight midsole in ASICS history. With a full-foot FlyteFoam midsole, DynaFlyte's cushioning performance reaches a breakthrough level in ASICS running shoes.

2. GEL

GEL is the representative technical material that ASICS is proud of. It is a jelly-like gel material based on silicone resin. It has super shock-absorbing power and can prevent eggs falling from a height of 20 meters from breaking. ASICS built GEL with high impact resistance into the midsole. According to the occasion of use, they are installed on the corresponding parts of the forefoot and rear heel. Protects the runner's feet from ground impact.

Reference: Baidu Encyclopedia-ASICS