Later Us, Behind-the-scenes Players, Furious Beast, Huang Jinhua ... What are we going to watch this May Day holiday? See if the milk tea is refunded, or Xu Zheng keeps his hair?
Although the May Day holiday lasts only three days, it is also a golden period for the film market in China. First, according to the practice of previous years, after the cruel killing of the Spring Festival stalls, the world was exhausted in April, and the film market was cold in spring, and the May 1 ST stall was the time to pick up; Secondly, the spring scenery is crowded with people, and entering the cinema, a dream machine, has become a just-needed holiday pastime for the people. As the first big schedule for domestic films to make collective efforts after the Spring Festival, all film companies are gearing up, and no one wants to miss the opportunity at this moment.
As a result, with the improvement of the domestic film market, the box office of the May Day period has also shown a steady and rising trend year by year: the total box office in 215 was 624 million yuan, the total box office in 216 was 657 million yuan and the total box office in 217 was 735 million yuan.
May Day in p>218 is somewhat fantastic. Youth romantic films swept the schedule by crushing, and the pre-sale box office exceeded 1 million, taking advantage of public opinion; Xu Zheng, who once created the word-of-mouth work "Hypnotism Master" during the May Day period, returned with the criminal suspect film "Behind the scenes" starring and supervising, but the miracle is hard to repeat; Although she won both the best actress and the best new actress at the 37th Hong Kong Film Awards, this Hong Kong film, which reflects the warmth of the world, only took 717, yuan at the box office after three days of release ...
This May 1st file is really embarrassing!
Later, the ticket was refunded, and the cat's eye went back to the pot
"Later, I finally learned how to love, but it's a pity that you have already gone away and disappeared into the sea of people." In the 17th year after the release of Later, milk tea finally maximized the IP of a song and put it on the screen.
since March 28th, when The Later Us released related materials, the want-to-see index and pre-sale box office on many platforms began to rise continuously. Among them, the cat's eye index once reached 91,, ranking first in history, while the pre-sale exceeded 1 million and even crushed many Hollywood blockbusters, which almost matched the volume of Speed ? ? and Passion 8. A single-day box office of over 28 million is also the best achievement of its kind.
So, there are many discussions about how high the ceiling of youth films is and how big Rene Liu's box office appeal is, and the film circle is full of congratulations, but after a day's effort, the plot is reversed.
On the first night of its release, it was reported by the media that "Later Us" had a large-scale refund. Many cinemas had a refund rate of more than 1% in a single day, and the total number of returned cinemas was close to 4,, with the estimated refund amount ranging from 15 million to 2 million.
At one time, there were many speculations, and most cinema managers pointed their finger at the platform cat's eye with the most refunds. In addition, various speculations have emerged, such as competing products, scalpers and ground deduction. Some analysts believe that Cat's Eye's move is tantamount to self-destruction of the Great Wall. In addition to the only ticketing platform in China, Cat's Eye is also the producer and publisher of Later Us, which is both an athlete and a referee.
Some media even stand out from others, and draw a picture of refund operation: first, use fake data to enter the venue, and strengthen the film arrangement with super-high pre-sale results. When a large-scale cinema film arrangement has been formed, the refund will be made at zero commission on the day of release, leaving room for real customers to purchase tickets, thus occupying cinema space. After this series of operations, what hurts most is the cinema and other films in the same period.
all kinds of questions are surging, and the cat's eye responds quickly. In the early morning of April 29, Cat's Eye issued a statement saying that there had never been such behavior that interfered with the market order. As of 23: on April 28, Cat's Eye was suspected of being maliciously swiped and the number of tickets was 38,, involving about 13 million at the box office. It is cooperating with the competent authorities to make a detailed investigation.
why should the box office be faked? ABS Learn about
It is reported that the competent authorities have interviewed all parties in the past two days, and the Film Bureau initially determined that the refund of the film was indeed abnormal, and it is still inconclusive where the incident came from. However, there was a box office scandal in ip man 3 before, and then there were box office blunders in Catch the Demon 2 and Detective Chinatown 2. It is not the first time that the events of buying box office, stealing box office and ghost market have appeared in the China film market.
There is a well-known saying in Das Kapital, "If there is a 1% profit, capitalists will take risks; If there are 2% profits, capitalists will despise the law; If there is a 3% profit, then the capitalists will trample on everything in the world. "So for a movie, a good box office can not only bring a good reputation to the creative team, but also win a place in the market. What's more, it can be packaged as a wealth management product to attract capital injection. Borrowing the famous saying of Wall Street, as long as there is a stable cash flow, you can securitize assets.
Asset securitization is mainly supported by cash flow generated in the future, and financing is carried out through structured design to realize the early realization of future assets, so as to effectively solve the problem of rapid capital recovery.
so what is the relationship between ABS (asset securitization) and box office water injection? Review the time of "ip man 3" in 216.
At that time, the publisher of ip man 3 paid the producer's principal and expected income in advance, and then launched a wealth management product with a total price of 2 million yuan with the guarantee of future box office income through box office securitization, and initiated financing from retail investors; Then, Kuailu Group, the largest investor of ip man 3, launched the crowdfunding of ip man 3 on Suning financial platform, with the amount ranging from 1 yuan to 5, yuan. The return is the subscribed principal, the expected annualized value-added income of 8%, and the floating income linked to the movie box office. The highest annualized income is 11%; On the same day, Kuailu Group's partner Fortune also launched a wealth management product with a product scale of 2 million yuan, with an expected annualized income of 1%. And when the box office exceeds 8 million, there will be a corresponding floating annualized income from 1% to 6% ... < P > I won't talk about a series of operations such as Kuailu Group and Shifang Holdings. In the end, it was revealed that these operations were nothing more than the production, distribution and management of ip man 3, and they had to choose box office fraud for the rapid recovery of capital.
why didn't the player behind the scenes become a big player?
where is the tide of refunding tickets for "Later Us"? Rashomon is still going on. At present, the proportion of the films is still 64.6%. After three days of release, the box office has broken 6 million. However, in the Douban film, the word-of-mouth was as high as 8.5 points, and it fell to 6.1 points the next day, which was different from the expectation of 91, before the screening. Among the films of the same period, Furious Beast, Mary and the Flower of the Witch and Huang Jinhua all scored higher than Later Us. Under the goal, can "Behind the scenes player" counterattack and become a winner?
Compared with May 1st this year, although seven films were released together, they didn't hit the genre when they hit the file. Youth love dramas, suspense movies, action dramas and suspense movies were all involved, which was expected to meet the market focus on the basis of collectively boosting the market. However, under the overwhelming crush, it is difficult for other films to stand out from the crowd.
on April 29th, the producers of "Behind the scenes players", including Hairun Film Industry and Zhenledao Culture Communication Co., Ltd., issued a joint statement, encouraging all domestic film practitioners to abide by the market order and make rational use of the announcement action, and suggesting that all parties consult relevant platforms and producers to explore the real reasons for the large number of refunds of individual films.
The statement is very polite, but it is hard to hide the desire to cry over the current chaos in the movie market. As soon as the statement was made, the people who ate melons picked up melons again. Some people say that Xu Zheng plays a lot, and some people say that Xu Zheng is not bad. After all, it is not easy to see him grow a hair!
As the second most popular movie in May 1st, this movie starring Xu Zheng was released on the same day as Later Us, but it was far from the film arrangement or the box office. Under the squeeze of 64.6% of the films of Later Us, the films of Behind the scenes player were only 11.1%, and the box office was only one-sixth of that of Later Us after three days of release.
In p>214, Master Hypnosis, starring and supervised by Xu Zheng, was also released on May 1st. It was also a suspense theme, and it was called a dark horse after finally winning 274 million box office. The movie market is not what it used to be. Now, with the box office of 35 billion movies at every turn, the ceiling of the market is constantly rising, and The Player Behind the Scene is also submerged in this vigorous wave of refund.
After the May 1st, there will be a Hollywood blockbuster bombing before the month of domestic film protection. The most anticipated foreign language film "Avengers 3" on the annual list of Douban movies will also be released soon. Instead of squeezing in your own house, it is better to open your eyes and fight with foreign enemies.
In any case, this trend of remembering my predecessor is embarrassing.
content source investment community