FED brand was founded on 1997 by Mr. Yang Jingming, President of Yitai Group. He is engaged in the development and sales of fashionable women's shoes in 1974, and has established a strong reputation and credibility in European countries (Britain, France, Germany, Italy, Switzerland, the Netherlands and Nordic countries ...) with profound cultural connotations, as well as in Japan and Australia. Based on more than 30 years' experience in developing and manufacturing women's shoes, I learned from the admiration and inspiration of countless women and peers that women must start with their feet if they want to become more confident, charming and elegant. Therefore, the idea of developing and manufacturing women's shoes in the new era with popular and exclusive design came into being, and it was named FED, which means fashion, exclusive and design.

Fashion is the leader of fashion trends.

Exclusive claim to exclusive charm

Perfect combination of design and art

The FED brand, which pays equal attention to fashion and quality, has accumulated many years of shoemaking experience and constantly pursues perfection and comfort in details. While adhering to the excellent technology of traditional Italian hand-made shoes, it also introduces scientific computer data, which requires perfection. Adhering to the three elements of quality, comfort and fashion, FED brand immediately leads the new fashion wave in women's shoes industry. Based on the differences between eastern and western cultures and body proportions, the FED brand allows oriental women with different foot types to try on and adjust their comfort more carefully. With such a high-quality and high-tech attitude and persistence in perfection, the FED brand is widely loved by women in China.

Through continuous efforts, the FED brand with high specifications, high quality and high technology has also been highly recognized and affirmed by the world in the most demanding Japanese market. It provided a high degree of willingness to introduce the FED brand and sold it in the best shopping malls in major cities in Japan in autumn and winter of 2003. 30 counters have been set up one after another, which have been highly praised by consumers in department stores and continue to thrive in the stable market with high growth sales performance.

Team of European, American and Japanese designers

Mr. Yang Jingming, President of the Group, cooperated with the team of designers from Europe, America and Japan to create the design style of FED with international atmosphere, which not only led the fashion trend of women's shoes in China, but also became more and more popular in other Asian countries. The design not only shows simple fashion style and unique high-end fashion taste, but also fully shows the beauty of elegant and sexy lines of women, which makes the FED's international design concept integrate the latest information of international fashion shrines and perfectly combine the brand spirit of the FED, that is, fashion, exclusivity and design "exclusive design".

Memorabilia of brand development

1974 established Yimin group in Taiwan Province province to engage in import and export trade of footwear.

From 65438 to 0984, Yimin Group started to create its own brand, and founded the FED brand in Taiwan Province province, which was a great success.

From 65438 to 0986, we invested and set up factories in China, Xiamen, Thailand and other places, and then set up factories in Chinese mainland, Vietnam and other places. The sales volume of women's shoes exceeded10 million pairs, ranking third in the world, second only to Swiss overseas manufacturers.

1988, Yimin Group set up a factory in Ho Chi Minh, Vietnam.

1993, set up a factory in Jiaxing, China.

From 65438 to 0997, the FED brand was founded in China market, which quickly developed into the forefront of China fashion women's shoes market and was fully promoted.

The status of light and heavy.

1999, restoring Yitai (International) headquarters base.

200 1, in view of the small area of the original factory, Jiaxing Yitai No.1 Factory was established in Jiaxing, with a total area of 85 mu.

In 2003, brands were diversified. Besides FED, B.SILLY women's shoes brands of different ages were founded.

In 2006, the Japanese brand Pura Bianca was successfully introduced to China.

In 2007, Wuhu Yide No.2 Factory was designed in Anhui, China, with a total area of 205 mu.

In 20 12, we invested huge efforts to set up an international and professional marketing team and an international team of designers, in order to create international standards.

The FED brand has expanded a broader market and enabled enterprises to move towards international development.