The product development process is a value creation process around customer needs and business objectives. In the quality concept of IPD, it is required to "get things right once" instead of constant modification and rework, which is reflected in the product development process design. The planning and project establishment process ensures that product development does the right thing, and IPD ensures that the right method is used to do the right thing. Only in this way can the cost of quality be reduced, and the quality here is actually the quality of management.

The final quality of new products is determined by the R&D process, so quality management is embedded in the whole R&D process. So who is responsible for developing quality? Some enterprises set up a role called PQA, called process quality assurance engineer, so they think PQA is responsible for R&D quality. Is this reasonable?

You can think about it. Drivers who drive on the road can make an analogy with the police. Is it the responsibility of the traffic police or the driver to maintain traffic order? As an old driver, I think the first thing to do is to obey the law. First of all, this is our responsibility and obligation. We should know the law and obey the law, and the traffic police lies in popularizing the law and supervising law enforcement. So everyone can understand who is the main body of R&D quality.

How to carry out quality management in new product development. It's the same sentence I often say: value is the key link, and people are satisfied. What is value? Value is to work around customer needs. What is the definition of quality? Crosby has a famous saying: Quality is the consistency with demand. Therefore, to carry out quality management, we must first find out who the customer is and what the customer's needs are, including explicit needs and implicit needs. What do you mean, talented and incompetent? People are product development teams and process quality assurance engineers PQA, who maintain the effectiveness and applicability of R&D process. Some people say that our company doesn't have PQA, so let me ask you, can you run a red light without a traffic policeman? The so-called thing is to start the routine of quality management. Why a routine? Routine is the solidification of excellent practice and the foundation of continuous improvement. If you don't follow the routine, the probability of success will be very low. Routine is also a rule. What Huawei Ren Zong said was to deal with the uncertainty of the results with the determination of rules. This is a fact.

Taking IPD as an example, this paper briefly introduces how to carry out quality management in product development.

? Corresponding to each stage of IPD main process, its quality management activities can be summarized as follows:

Conceptual stage: this stage mainly completes quality planning, that is, according to the quality policy of the company and product line, the requirements and expectations of target customers, the experience and lessons of historical success or failure, IPD product development process system, enterprise measurement system and the skill status of relevant team members, the process of planning and achieving quality objectives is formed, and the quality objectives of product development process and product development results are formed, as well as the key measures, resources, environment and tools needed to achieve the objectives. The key conclusions of quality planning activities need to be included in the product package business plan as part of the quality field business plan;

Planning stage: the key goal of this stage is to further refine and optimize the quality objectives and measures formed in the concept stage, and form an achievable quality objective and landing quality plan. Quality objectives and quality plans should be included in the final product package business plan as part of the quality business plan;

Development and verification stage: the key activities in the quality field are quality control and quality assurance activities according to the quality plan. Quality control is mainly embodied in the quality control of DCP decision, the quality control of TR and sub-TR review, and the quality assurance of key activities in various fields, such as engineering activities such as design, development, product integration and verification. In addition, at each stage, professional quality management personnel should "nip in the bud" through quality management means such as process guidance and training, measurement and audit, and ensure that the results of product development meet the requirements of quality objectives through process control. Finally, ADCP evaluates the completion of the quality plan;

Release and life cycle stage: the main work of this stage is quality improvement activities, tracking the quality of products after listing, analyzing product quality problems and promoting closed-loop improvement.