When it comes to the history of the Lu dynasty, we can't help but talk about the adventure of a rural teenager. 1837, a boy 16 years old who came to Paris from the countryside, Louis? Louis Vuitton is the founder of this famous brand legend.

He started as an apprentice of a suitcase craftsman, from the royal family to the top craft workshop, from an unknown country boy to a hard box craftsman appointed by the nobility. 182 1 was born in Louis, a small town in eastern France. Vuitton has been determined to develop in Paris since childhood. 14 years old, walked 400 kilometers to Paris. On the way, he worked in a logging factory and learned how to distinguish between good and bad wood.

1854, Louis opened his first shop in downtown Paris. Louis? Vuitton was founded. At that time, social and economic development was very beneficial to him. At that time, with the large-scale development of capitalism, people became keen on consumption. At that time, when preparing for the trip, ladies had to use large suitcases to pack these large clothes, because most of them wore corsets and fluffy skirts every day. Just like today, his design was quickly copied, and flat-topped square suitcases became the trend. Louis Vuitton's suitcase is first lined with gray canvas.

Louis saw the consumption power of princes and nobles and the bourgeoisie, and timely launched large suitcases, which were made of fine wood and decorated with pigskin and silk cloth. At the same time, he also considered that when people in the upper class go out, their luggage is always placed outside the carriage, so the suitcase he produced is specially equipped with the function of preventing rainwater from infiltrating, which is Jeanlouis? The quality of suitcases launched by Vuitton is well-known, and it has become a fashion for a time.

By the time gaston, the grandson of Louis Vuitton, the product had reached the peak of luxury, and a special box was specially built, some with tortoiseshell and ivory combs and mirrors, and some decorated with pure silver, crystals and perfume bottles. Louis Vuitton will also tailor various products for individual customers according to their requirements.

The LV brand, which started as a suitcase, won the reputation of "watertight" because of its exquisite skills and original fabrics, and thus became a high-grade brand that nobles loved to use when traveling.

LV's absolute travel spirit: In order to completely pursue the brand's "travel spirit", Louis Vuitton/Kloc has been ordering services for 0/50 years. Although claiming to meet the requirements of guests as much as possible, it is absolutely impossible to refuse to order items that cannot be carried with you, such as furniture that can only be placed at home; Mahjong, tennis rackets, golf equipment, and even "travel goods" such as playing cards and chopsticks can be used.

In addition to leather goods, the most powerful place of LV lies in the foresight of enterprise management. 1988, Bernard, then president of LV? Under the guidance of bernard arnault, the old LV store merged with three other famous brand stores with a history of 100 years to form the famous brand collection LVMH Group, and christian dior was also included in the group in the same year. Needless to say, we all don't know that many famous brands are also related to LVMH Group, such as LOEWE, Celine, Givenchy, Fendi and so on. LVMH Group not only produces leather goods, but also covers perfume, cosmetics, jewelry, watches, fashion clothes and so on.

Two. brand recognition

1896, George, the son of Louis Vuitton, used the abbreviations L and V in his father's name to match the flower pattern, and designed the MonogranCanvas pattern with interlaced letters, which is famous internationally today.

1.MONOGRAM: the first generation plateau pattern "monogram" LV pattern combines four petals and LV abbreviation. From 1896, it is the symbol of LV leather goods, and it lasts for a long time.

2.DAMIER Plaid: It was first created in 1888, and re-launched in 1996. It is a delicate and elegant tan tone. Now it has become a classic among the classics!

3. Icon lock: 1886 Luggage can't escape the memory of thieves, so Louis Vuitton developed a luggage lock. This kind of lock is simple and easy to use, and it is still in use today.

4.Epi leather: 1985: Louis Vuitton used leather as raw material for the first time. The leather pattern originated in the 1920s is now the most popular leather pattern in the world.

3. The most worthwhile product

Since 1854, Louis Vuitton, which has been handed down from generation to generation, has become a symbol of fashion travel art with its excellent quality, outstanding creativity and exquisite craftsmanship [1]. Products include handbags, travel goods, small leather goods, accessories, shoes, ready-made clothes, watches, high-grade jewelry and personalized customization services.

1.keepalill travel bag: This kind of bag allows you to take all the necessary equipment for traveling at that time, such as typewriter and supporting documents.

2.Speedy bag: A small version of Speedy, a travel bag, came out. It is also the first family daily bag. It is the style of the goddess Audrey Hepburn holding fire.

3. Bag injection: The bucket bag originated from the demand of a champagne manufacturer, which allowed him to carry wine and champagne conveniently. Developed a very large bag, which can hold four bottles of wine and then insert one bottle upside down. The drawstring of the backpack can hold the bottle and prevent it from breaking. This is Noe.

4.Alma bag: It was developed as early as 1925, and it was customized for a legendary woman-coco chanel, founder of Chanel Group. A few years later, Chanel allowed Louis Vuitton to put this bag on the market.

5.Neverfull: Born in 2007, it is made of Damier canvas, Damier leather and other materials, meaning never satisfied. L is suitable for business trip or daily business trip. This design is both fashionable and practical. Neverfull became the best-selling bag in the company's history.

6. Montaigne BB: Montaigne this handbag has always been the favorite and first choice of business ladies with its atmospheric shape, and it is stable and mature.

7.POCHETTE METIS: Postman bag is a very successful product of lv, which lasts for a long time and integrates retro and trend.

6. Dammeyer Graphite: In 2008, in order to commemorate the 20th anniversary of the company's development of Dammeyer canvas120, the company introduced Dammeyer graphite, and used this material in Louis Vuitton men's series products.

7. Little Mahler: When Nick introduced Little Mahler, the whole world went crazy. The design of this small bag is inspired by the luggage originally made by Louis Vuitton.

8.MALLE HAUTE hard box: the kind where local tyrants can customize jewelry, flowers and watches.

New fashion models:

1.Multipochette accessories: handbag-mahjong bag-messenger bag five in one, with various back methods.

2. Cannes handbag: cosmetic box shape, versatile personality

3. Dauphine's handbag: Daphne, modern and fashionable, bourgeois luxury.

4.ONTHEGO handbag

5. Pochette F? LICIE chain bag

Tips, the most difficult LV IV donkey kong is too difficult to buy! ! ! Either the booking time is too long, or the spot price exceeds the public price of domestic counters, so it is not easy to buy! !

If it is not easy to buy, the first place is definitely nano speedy, the second is nano noe, the third is 26 toiletries, and the fourth is metis.

In fact, if you bring a LV, you will feel that there is a kind of historical background in it, so every LV facade store will have an ancient rectangular suitcase. At the same time, you can also find the history of LV on its website or database! You will also feel the same historical background in LV publications! LV believes that the precipitation of this history is very important, and LV also hopes that every user will pay attention not to the price of LV, but to the history inside!

Brand cold knowledge:

The sinking of the Titanic. Isidore Strauss, the founder of Macy's Department Store in the United States, was the second richest man in the world at that time and inherited the fine tradition of giving priority to women. The ship was sinking, and he left his wife alone, but she said that I would go wherever you went for so many years, and now I will go wherever you want. The couple left the position of the lifeboat to the maid at home, and then the old couple held hands with each other and sat on the rattan chair on the deck, quietly waiting for the last moment.

There is also a noble super rich second generation named Benjamin, who is very rich and young. When the disaster came, he helped women and children board the lifeboat, opened the suitcase and put on the most gorgeous dress to meet their death. The last suicide note he left to his wife said that there wouldn't be any women on this boat because I grabbed the position of the lifeboat and stayed on the deck. I won't die like a beast, but like a real man. The true aristocratic spirit remained until the disaster came. In fact, the sacrifice and responsibility in this traditional spirit are the same in China and the West. Money can't buy nobles. So what's left?

The search and rescue team that just arrived at the scene picked up this Louis Vuitton hard-shell suitcase that sank and floated on the sea. When I opened it, there was no water. Quality and noble tradition are Louis Vuitton's greatest beliefs, which will remain unchanged for a hundred years.

Louis Vuitton, life is a journey. What do you want in your suitcase?