John Davidson Rockefeller (1839-1937), American oil tycoon, founder of the Rockefeller Foundation. He created a business myth from scratch and wrote a song of success for the common people's struggle to rise. He was known as "the man who glimpsed the secret of God." He is shrewd and far-sighted, calm and courageous. His success is no accident. As he himself said: "If you strip me to nothing and leave me in the desert, I can rebuild as long as a camel caravan passes by." The entire dynasty.

"One of the tenets: A person's starting point does not determine the end point

Everyone's starting point in life is different, but this does not mean that the end of their life will be different. As a result, they are stereotyped by their birth. In this world, there will never be hereditary inheritance of rich or poor, nor will there be any replacement of success or failure. There is only the truth of "I strive and I succeed." Rockefeller firmly believed that our destiny is determined by our own actions and never entirely by our origins. Rockefeller's starting point was very low and his family was very poor. His father was a hawker and his mother was a housewife. When he was at his lowest, he couldn't even afford books and had to borrow money to go to school. His life was very difficult when he was a child. When he was 7 years old, he went to sell candy on the street to support his family. When he was 16 years old, he went to work as an apprentice in a grain and oil shop. However, such an inconspicuous little man was able to start from scratch. After unremitting efforts, he accumulated a lot of wealth and finally became the founder of Standard Oil Company. He counterattacked and became a top rich man. With a net worth of 336.9 billion, he became the first American in the 19th century. Billionaire. On the contrary, there are many children of wealthy families who were born with golden keys in their mouths. They have no ambitions, no ambition, and do nothing. They lose thousands of their family fortunes and end up in poverty and depression for the rest of their lives.

Creed 2: Unwavering confidence can shake mountains

Rockefeller believed that the size of your confidence determines the size of your achievements. People who are mediocre and muddle along think that they can't accomplish anything big, so they can only get very little reward. They believe they can't accomplish great feats, and they really can't. They think they are insignificant and everything they do seems insignificant. Over time, even their words and deeds will show a lack of confidence. If they cannot raise their self-confidence, they will shrink in their self-evaluation and become smaller and smaller. Moreover, how they view themselves will also affect how others view them, so such people will become even smaller in the eyes of everyone. The first and indispensable step for everyone to achieve success is to believe in yourself and that you will be able to succeed. Let the key thought "I will succeed" dominate our thinking processes. The belief in success inspires people's minds and courage to create plans for success. The idea of ??failure is just the opposite. It often drives people to think thoughts that lead to failure. The economic crisis came in 1893 and in the face of the Great Depression, many of Rockefeller's investments failed. However, he was full of confidence in the future. On the one hand, he pursued a conservative business model and on the other hand, he reserved a large amount of cash to avoid more serious consequences. Soon he Recovered from the hard times.

Creed No. 3: Wealth is the by-product of hard work

When Rockefeller was still a child, his mother implanted virtues such as frugality, self-reliance, diligence, trustworthiness and unremitting entrepreneurial spirit into Rockefeller’s childhood. His bone marrow. He believed sincerely in these virtues as the great creed of success, and these great beliefs always flowed in his blood. And all of this formed a ladder for him to climb upward, sending him to the top of wealth. Rockefeller has firmly believed since his childhood that there will be no fruitful harvest without hard work. As a son of a poor man, there is no other way to achieve success, wealth and dignity except through hard work. When he was in school, he was not a student who knew how to teach well, but he was unwilling to be inferior to others and prepared his homework diligently and persevered. When he was 10 years old, he knew that he should work as much as possible, chopping wood, milking cows, fetching water, farming, everything, and never sparing any effort. It was the hard and toiling years in the countryside that tempered his will and enabled Rockefeller to withstand the hardships of starting a business in the future. It also made him more perseverant and built strong self-confidence.

Creed No. 4: Only those who dare to take risks can make use of opportunities to make a difference

Looking at Rockefeller’s life trajectory, it is a rich adventure. If we want to find out which adventure is the most meaningful to him, The most significant thing about the future is entering the oil industry. You can't maintain the status quo forever in anything. If you don't advance, you will retreat. It's that simple. He firmly believes that caution is not a perfect recipe for success. No matter what you do, even important decisions in life, you must choose between risk and caution. And sometimes, you have a much better chance of winning by taking risks than by being cautious. Businessmen are all pursuers of profits and wealth. They rely on creating resources, acquiring the resources of others, and even forcing others to give up resources to make themselves rich. Therefore, taking risks is an indispensable means for businessmen to conquer the market. Before investing in the oil industry, Rockefeller's business was in the consignment sales of agricultural products, and he did so well. But Rockefeller was keenly aware that the oil refining industry would have a larger market. Although the oil industry at that time made many millionaires, it also reduced more people to paupers. He plunged into the oil refining industry, planned boldly, implemented it carefully, and worked hard. In less than a year, the oil refining work earned them more profits than agricultural products.

It was courage and adventurous spirit that opened up a new way to make money for Rockefeller.

Creed No. 5: Only by enduring everything can you achieve great things

For a person with great ambitions, maintaining the necessary submission and patience is precisely a tried and tested successful strategy. Looking back on the past, Rockefeller has endured a lot and gained a lot because of his patience. At the beginning of the business, due to lack of funds, Rockefeller's partner Clark asked his former colleague Mr. Gardner to join the business. Rockefeller wholeheartedly agreed, because the joining of this rich man meant that there would be enough funds to do it. Things that can be done. However, unexpectedly, when Clark brought a wallet, he also gave Rockefeller a humiliation. They wanted to change the name of Clark-Rockefeller Company to Clark-Gardner Company, and they changed Rockefeller's surname. The only reason to remove it from the company's name was that Gardner was from a good family and that his surname would attract more customers. This greatly hurt Rockefeller's dignity! He was furious at that time! As a partner, Gardner only brought his share of capital. Can he deprive me of my due status just because he was born into a noble family? However, Rockefeller endured it. He told himself that he had to control himself and keep a calm mind. This was just the beginning. There was still a long way to go. We'd see. Rockefeller used reason to extinguish the burning anger in his heart. Patience is not blind tolerance. You need to calmly consider the situation and know whether your decision will deviate from or hinder your goals. And unity can form a synergy, making the cause bigger and bigger, and his personal strength and interests will also grow accordingly. After this, Rockefeller continued to work tirelessly and enthusiastically. Rockefeller told himself over and over again: If you surpass him, your strength is the best humiliation to him and the loudest slap in his face. In the third year, the extravagant Mr. Gardner was successfully invited out of the company, and the Clark-Rockefeller brand was re-erected! In Rockefeller's eyes, patience is not about swallowing one's anger, nor is it groveling. Patience is a strategy and a tempering of character. What it breeds is a competitive spirit. Rockefeller believed that only by being able to tolerate what others cannot tolerate, can one do what others cannot. Impulse is your worst enemy at any time. If patience can resolve conflicts that should not occur, such patience is always worthwhile. However, if you act impulsively, not only will you not be able to resolve the crisis, it will also bring about greater disasters.