Everyone has such an expression. I think the soul of Apple is the innovative spirit that emerges constantly and the domineering spirit that leads the trend of fashion technology. Nowadays, Apple is more like a big family. Its ancestors were once prominent, but now their family is declining. Although the skinny camel is bigger than the horse, every upstart wants to challenge Apple's authority and is ambitious to prove himself by stepping on the big family in the past. Presumably Apple must be very wronged now. It used to be a response, but now after the release of iPhone 1 1,
Even Lenovo came out to touch porcelain and shouted "Beyond Apple". After all, technology companies still have to rely on technological innovation to lead. Apple is increasingly lacking in innovative spirit, and it is a very sad thing to change from an industry leader to a follower. Think different is Apple's slogan. Different means different from the past, that is, innovation. This is the soul of apple. Looking back on the past, when Jobs was around, no matter whether it was MP3, MP4, smart phone or tablet computer, as long as it was released by Apple, it was bound to be the object of emulation by the industry. Especially for smart phones, the biggest prosperity every year is waiting for the Apple conference.
Look at what black technologies Apple released this time, and then both Samsung and Huawei are competing to learn from Apple in the next version. Now that Apple is living on its laurels, the proportion of R&D investment is getting lower and lower, so low that Xiaomi Leijun takes Apple as an example to prove that R&D is useless. Apple smartphones are overshadowed by Samsung, Huawei, Xiaomi and even OPPO and VIVO in all aspects except IOS and CPU. Apple has not seen any fashion-leading black technology for several years.