If you think about the most popular short video social APP, it is of course Douyin. Douyin is a music and creative short video social software incubated by Toutiao. Here, whether you are a celebrity, Internet celebrity or amateur, you can shoot short videos and upload them, and you can also watch other short videos that interest you. . When you upload a video, there will be copy next to it to express your mood at the moment or briefly describe the video content. So today, Copywriter Xiaomantou will teach you how to use Douyin copywriting to give your video the "finishing finishing touch" effect.

1. Interactive copywriting

This type of copywriting can often bring a sense of participation to users, increase the distance with them through interaction, and also arouse users' interest. Interactive copywriting is usually based on question sentences, such as: "The Internet celebrity store is crowded, will you queue up?" "If it were you, what would you do?" "Today's dinner is turkey noodles, let's have dinner tonight. Have you thought about something to eat?" Wait. This kind of open-ended question can easily guide users to answer, express their opinions in the comment area and give likes. The higher the number of comments and likes, the easier it will be for your video to become popular. This shows that choosing appropriate copywriting will have an impact on the video. Great effect.

2. Literary and emotional copywriting

This type of copywriting can bring excitement to some users who are in a certain state, allowing them to be in it and enhance their feelings. The sense of immersion attracts them to taste it again and again. For example: "Life is so lovely, you must love it well, and stand shining in the world you love." "There are thousands of kinds of sadness, but silence is the saddest." etc. In addition, you can also quote quotes from books or some famous people for copywriting.

3. Paragraph-type copywriting

This type of copywriting generally contains small things happening around you, but it can bring great joy to users, such as this article, "Caochang The instructor was training a group of recruits. The instructor suddenly shouted: "Lie down!" A recruit asked: "Where are you lying down? In the grass?" If you want to write this type of copywriting well, first of all, you must have a certain accumulation of jokes. Secondly, you must have an interesting soul, so that you can combine the things around you to write a complete joke-type copywriting.

Through the above study, do you feel enlightened? Although it is important to produce high-quality videos, high-quality copywriting is also indispensable. With high-quality videos and high-quality copywriting, you can attract more users. I hope my answer can help you.