Lack of timely feedback on product sales-related information and inaccurate forecasts lead to unreasonable inventory structures and cycles, causing a large amount of redundant logistics costs to enterprises.

Inventory management is highly arbitrary. The technical level of inventory management in most supermarkets is low, and the quality of personnel is low, lacking unified work standards and job responsibilities.

The understanding of inventory management is not adequate. Many supermarket people think that the warehouse is just a place for inventory. They only need to put excess goods together. They focus on the sales and purchase of goods but ignore the importance of goods inventory. impact on overall operating performance. The full utilization of the resources in the reservoir area has been ignored and wasted. For example, the circulation, processing, packaging and modification of many commodities are not carried out in empty yards in the reservoir area but in stores, which greatly increases operating costs. Expanded information

Operating and Management refers to the operations carried out within an enterprise to enable various operations such as production, sales, labor, and finance to be smoothly executed and effectively adjusted according to business purposes. A series of management and operation activities.

Supermarket management strategies:

(1) As many products as possible and clearly marked with prices as eye-catching as possible;

(2) Special promotions;

(3) Strengthen display effects, plan communication strategies, enhance brand image, increase product added value, and make consumers feel value for money;

(4) Reasonably reduce operating expenses and strengthen costs Advantages.

Feature 2: Self-selected shopping, large venue and large display area.

Countermeasures:

(1) Many consumers consume impulsively, so vividness (display, store advertising) is a key point of business;

( 2) As large as possible, as numerous as possible, as beautiful as possible and with the same style as pile headers, end shelves and shelf displays;

(3) Display model store;

(4) Vivid competition (between salesmen, between supermarkets).

Feature 3: Supermarket management is formal, and warehousing, finance, store operations, and product pricing are all implemented in departments and with decentralized authority. Moreover, most supermarkets implement a monthly settlement policy for suppliers. Hypermarkets are very domineering and can find reasons (such as festivals, store celebrations, etc.) to request sponsorship from suppliers at any time.

Countermeasures:

(1) Warehouse managers, sales managers, financial managers, counter team leaders, warehouse managers, and financial cashiers are key figures in supermarket operations. Business representatives running supermarkets should Have considerable public relations and interpersonal coordination skills, have been trained in professional business knowledge, and have good skills;

(2) Engage in joint SP with supermarkets to enhance the cooperative relationship between both parties (promotions should take into account the interests of both parties);

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(3) Select the champion store with the largest sales volume or the highest sales excess rate in a chain supermarket, and reward the store manager and employees;

(4) Special holidays (Christmas, Easter, Valentine's Day) provide supermarkets with Christmas trees, lighthouses, arches and other decorations with the company's logo;

(5) Consumers who spend ￥′ or more in the supermarket will receive a gift from the company;

(6) Supermarket celebrations (such as store celebrations) provide special offers, free products, etc.;

(7) Do your part as a supplier and provide good after-sales service;

(8) Contract signing must be professional and rigorous;

(9) Attract professionals in supermarket operations and conduct special training for existing business personnel;

(10) Educate and require supermarket business personnel (including Tally clerks, promoters, business agents) must consider the interests of the supermarket during their work to avoid causing trouble to the store, such as: A. Promotion and tally personnel must dress uniformly, pay attention to their appearance, and standardize their behavior; B. Products, The promotional items should be stacked neatly and orderly, and the hand-painted POP should be neat and beautiful; C. Avoid carrying out large-scale animation tasks (such as stacking) during the peak period of the supermarket. If necessary, night animation work can be performed.

(11) On the premise of not affecting your own work, try your best to help store employees do what they can.

Feature 4: Supermarkets often have relatively large inventory areas, with many varieties and large quantities of inventory, which are prone to confusion. Supermarket delivery and receipt are very time-sensitive, and the warehousing procedures are more formal and complicated.

Reference materials: Baidu Encyclopedia ?Business Management