The total number of Twitter users worldwide has exceeded 2 million, and even the current US President Barack Obama and Russian President Dmitry Medvedev have opened their own Twitter accounts, and they use more than one million super active users almost every day. It is amazing that more than 4% of users visit from mobile phones. This shows that Weibo has become an indispensable part of modern marketing tools. Weibo is changing our lives. We don't have to play blog, but we don't have to play Weibo!
1. Advantages of Sina Weibo:
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1. Advantages of Sina Weibo:
(1) There are many celebrities Weibo, who are popular and active
Sina blog is famous mainly by celebrity effect, and so is Sina Weibo. Celebrities like to pile up, because many celebrities in the previous Sina blog started blogs on their platforms, and blogs are bound to Weibo, so there are many celebrity blogs in Sina Weibo than Tencent. Everyone likes celebrities. When celebrities send messages, everyone likes to watch and discuss. Therefore, Sina Weibo is very popular and active. Even the information sent by the same star appeared on Sina first. You can verify this!
(2) The users are more advanced and more suitable for socializing
The users of Sina Weibo are mainly white-collar workers. Most of them are people with knowledge and status, or some unknown grassroots. Tencent Weibo's user base has many kinds, which belong to a mixed type, and there may be people born after 7, 8, 9 or even . Everyone knows that Tencent Weibo has not as many active users as Sina Weibo. Of course, this is just the status quo, not forever.
(3) Weibo has higher marketing value
According to some Weibo marketing companies, most of their customers only do Sina Weibo. The advertising value of Sina Weibo is more recognized by these businesses. The same fans and listeners have more opportunities to receive some Weibo marketing business in Sina Weibo, and the advertising value is also higher.
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(1) There are a large number of potential active users
The advantage of Tencent Weibo is that there are many users, hundreds of millions of users, and every Weibo user has a QQ tied behind him, which will definitely not be spared by Tencent. For example, the following points:
Being active in Weibo every day can speed up the QQ level (which is fatal to some users who are keen on QQ level)
Tencent's multi-product information exchange directly synchronizes users' personal signatures, space talk, logs, pictures, photos and other information to Weibo, creating the illusion that users are active in Weibo. So that your friends can find out and interact. At the same time, synchronize your Weibo information to these places to attract users from these places to interact in Weibo.
QQ status bar will prompt your friends for the latest information about Weibo. (Because I am used to the important information that pops up in the status bar, many people will look at it from the inertial point. )
Convenient channels for publishing Weibo information (through QQ group, QQ Pinyin, QQ client and other places, you can easily publish information to Tencent Weibo. )
keep up with the trend. (Seeing that all my friends are playing, can I stop playing? Don't let people say you are out. )
(2) The reprint rate is higher and more interactive
I did an experiment on this. I have the same two fans of about 1, on Sina and Tencent, and I can easily reprint it on Tencent for more than ten times. Sina, on the other hand, was reprinted by only four or five people.
why is this happening? One is because Tencent has many friends, and the other is because there are too many celebrities on Sina, and many of them pay attention to celebrities, and the screen brushing rate is too high. The message you sent is invisible to others. So I can't interact and reprint with you.
(3) Instead of being an ordinary person on Sina, it is better to be a celebrity in Tencent.
In Sina Weibo, even if you are famous in the industry, everyone pays attention to stars and celebrities. How many people will remember you and pay attention to you? Everyone's eyes always focus on the first, and the second is forgotten. Therefore, instead of being an unnoticed person among Sina celebrities, it is better to go to Tencent, a platform with unlimited potential, to be a minor celebrity. This is more conducive to our marketing and promotion. I believe that everyone understands these reasons!
(4) Tencent is a successful and overbearing cottage king
Numerous cases have shown that Tencent, a successful and overbearing cottage king, "copied" what was successful. I believe that Weibo is bound to succeed! Maybe it popped up in your lower right corner that day and said, "Dear users who love QQ, when you read this letter, we have just made a difficult decision: if you don't open Weibo, we will forcibly uninstall the QQ software on your computer and terminate our service to you. . . . . 。” It will be too late to open it again!
hehe. . . Just kidding, actually, there are many benefits of Tencent Weibo, so I'll just say these here. My focus is to teach you how to play Tencent Weibo.
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steps/methods
1. Notes for registering in Weibo:
Being a Weibo is the same as being an online shop, you must first locate it. Find your own direction and target group. Now the most successful marketing in society is precision marketing.
Start registration after identifying the target group. Be sure to pay attention when registering: you can call your own store address from the account number. But you can't use the decimal point, but we can use "_" and "-"to represent it. For example, if your Taobao domain address is baidu.taobao.com, you can register it as baidu-taobao-com or baidu_taobao_com. How's it going? Is it very similar to your store domain name now? As shown below: Be sure to improve your relevant information when registering. Nicknames should be easy to remember, don't use some non-mainstream or Martian names, so no one can remember you. If you want to be famous, try to use your real name, upload your real head portrait and fill in your wonderful personal introduction. And put your home page address in the introduction. If there is a website, put the homepage of the website, and if not, put the blog address. If you are promoting online stores, it is best to use the name of your own online store, pass on the store's LOGO, fill in the contents of your store, and put your own store home address. Because there are a lot of people who want to know you, and they all look at your personal introduction! At the same time, the label should be set, and what kind of label represents what kind of person you are. Therefore, we must set keyword tags according to the direction of our target population.
Share the following successful cases: How? Through the above picture, I'm sure everyone will know how important it is to set up your name, domain name, avatar, personal introduction and label when registering. If it's not set, try it quickly.
after setting the above, you need to set the following options: when all the above are perfect, we will start the most important step of Weibo marketing, which is to increase the audience. Without an audience, no matter how well you do in Weibo, you just show yourself and talk to yourself. This is the same as doing online shop, so is Weibo. Here are some ways to quickly increase fans and promote marketing.
2. Ways to quickly increase audience and Weibo's marketing promotion:
The biggest function of Weibo's real-name authentication is that it can entice users to click on your Weibo homepage and quickly understand what you do. If it is an industry expert interested in the other party, it will take the initiative to listen. If it is a completely unfamiliar industry and topic, the other party will not listen. If you listen to each other with certified users, the efficiency will definitely be higher, and certified users can easily be recommended by Tencent to others. As long as they are recommended, the number of fans will definitely increase exponentially, and the speech is authoritative, and the reprint rate is very high.
But officials generally only certify those enterprises, or celebrities and stars. The average user is unlikely to pass the authentication. Even ordinary enterprises are unlikely to be certified! But you can spend money to find someone to help you authenticate. I saw someone do it.
But it's okay without being certified. There are many other ways! Please look down.
listen to others on your own initiative
this method is very effective, and the new number quickly adds what listeners must do. Each person can only listen to 2 people at most, so we must make good use of these resources. Remember not to listen blindly without looking at each other! It's easy for you to listen to all the zombie listeners in celebrities, and the quality is very poor. Some people don't have an avatar, they haven't sent Weibo, the other party's audience is few, or the other party listens to others a lot, but few people listen back to him. The number of listeners on the web page is limited every day. If you can only listen to one hundred people, you can't listen any more.
The solution to these situations is to listen in the Weibo application module in the QQ space. There is basically no limit to the number of people listening here, and if you are lucky, you can listen to 2, people a day. If you are unlucky, you can listen to more than 1 people before you are restricted. The general restriction is that you can't add or cancel the audience in one day, but you can post, transfer and comment on Weibo, and it doesn't matter.
We should think about our target audience when listening. Then go to search related people. For example, we are novices who have just played in Weibo, and we can search for # Novice on the Road #, # Mutual Listening Brigade #, #V5 Tweet #, etc. If we are Taobao-makers, we can search for # Taobao #, tea-makers, and so on. In this way, after a search, the accuracy is very high!
the specific operation method is shown in the figure: as long as you operate patiently according to the above figure, I'm sure that 6-1 listeners a day are just a piece of cake! I have copied this method for more than ten times! Super practical! If you are not afraid of hard work and want more listeners and high-quality listeners, you can also listen to 15 people on the first day, and then cancel all those who didn't listen to you the next day and add them to 2 people. Wait until the third day and so on. . . . When your audience has 2 people, start to remove all those who have less than 5 people and then add them to 2 people. When the fans are full again, remove those whose audience is less than 1, and so on. After you have done this for many days, make sure that your fans are all high-quality listeners. And it is still highly accurate!
In fact, when you have more than 1, fans, people will naturally join you, and there are still many high-quality listeners! My present Weibo is like this. Basically, many people add me every day, and there are a few people who add me with an audience of more than 15,. Once, another audience reached more than 8, and added me. The effect is really good!
After using the above methods, the number of fans has basically increased, and many people have a bottleneck image, that is, after the number of fans reaches 2, the growth rate will slow down a lot! What we have to do now can be added in other ways. You don't have to work hard to add people to the space every day!
Stay active+share high-quality content to consolidate your audience and win by quality
Weibo, like websites and blogs, is all about content quality! Give your audience a reason. Tell them why they want to listen to your Weibo! Therefore, we should send Weibo regularly every day, and reprint others' good Weibo appropriately.
talk about the skills of sending Weibo. Because everyone has their own different target groups. Then our content must be the most concerned by the public at present. We can check the popular broadcasts and hot topics in the hall, which is the same as SEO. To optimize, we must first look at the number of searchers of these keywords at present. Through the study of popular broadcasts, we can know which topics netizens are cold about, and even change these hot topics or copy them directly for broadcasting. Based on this huge number of users, these hot topics can definitely activate these users and let them participate in my interaction. It is best to have pictures and texts or videos. If you can't find relevant pictures in your content, you can also put a picture of a beautiful woman on it, even if others see it irrelevant, they won't scold you! Besides, everyone likes beautiful things! Besides, you can't send too many original Weibo's every day. If you brush the screen too fast, others will resent you and cancel you. It is best to have about three to five articles, and it should be distributed in different periods. At the same time, we should also reprint others' good Weibo, about three articles.
Introduce several most effective publishing methods that have been successfully verified:
(1) First, send some very practical content to share with everyone, so as to attract everyone's attention, thus increasing the audience of fans. But the content must be suitable for the public. And it is very meaningful! As shown in the figure:
(2) This is a trumpet of mine, and the fans are only about 9. I use funny jokes to attract others' attention, and I will add my own store link address at the back. It's better to send less, or others will think you are cheating them. But there is no doubt that this is also a good way! (3) Send some healthy content to share with you. Because it involves health, there are many people who reprint and pay attention to it. This is my other trumpet, which was sent when the number of fans was only about 15, and the reprint rate was very good. It is a good way to promote gangs. My article is written in a gang, and the article inside is a soft article about health. Look at the pictures: (4) Send some beauty content for everyone to share. Because it involves beauty, what women are most concerned about. Therefore, there are many people who reprint and pay attention to it. The reprint rate is very good. At the same time, it also brings a lot of traffic to your own shop and can also promote the transaction. Look at the picture: 5) Send interesting content, and then add @ own Weibo name at the back. You can let people click on your Weibo homepage, which is a common way to add listeners! And there are many successful cases! As shown in the figure: (6) Weibo, who is making a lively topic. These are all things that everyone is concerned about. There are many people browsing, and it is the easiest to attract public attention. How to operate (7) Use: @ friends to send Weibo when publishing Weibo, so that after you publish successfully, the other party who is prompted will receive a reminder. The other party will think that you are very concerned about him, and will definitely read your Weibo, and will also help you reprint it out of friendship! I suggest that you add more friends when the number of words allows. (8) Send some classic quotes. I have seen that the reprint rate of classic celebrity quotes sent by many people is very high! And it is easy to be included in the "Daily Classic Quotations". The most important thing is that even if it is not true