Eton, a Swiss painter who once taught at Bauhaus College in Germany, once said, "Color is power". Color is a very important factor in all artistic behaviors, and book binding design is no exception. Book cover design belongs to creation, it is an organic combination of science and art, innovation is the key, it shows the artistic style of book cover design, and the formation of cover design style depends largely on the personality of cover color. Color is the expression element of beauty in human life. With the high development of modernization of material life, people's aesthetic taste of book color is getting higher and higher. Therefore, designers should master the color personality of book covers and create book covers with distinctive characteristics and styles of the times. There are many types of book cover design styles, such as simplicity, simplicity, free and easy, gorgeous, dignified and elegant, national tradition and so on. Let's explain the color personality and their relationship: 1. The influence of color personality on the design style of simple and elegant book cover Goethe once said: "Simplicity and genius are twin sisters." Indeed, simplicity requires designers to have high aesthetic ability and visual language expression. Simple and elegant design language is equivalent to "amazing words" in literature, which is the highest realm of binding design concepts. This type of design style is mainly used for literary books. In the cover design of literary books, colors should be concise and clear, and less colors with similar hue, lightness and purity can make the works have higher grade, such as some white, gray and green with gold and white. There is a famous saying in Buffon, France: "Style is people." China has always said that "writing is like a man" and "poetry is like a man". Lu Zhichang is such a bookbinding machine with personal style. He has his own unique language, unique expression and simple and elegant style. For example, the binding design of his novel Lolita (Shanghai Translation Publishing House, 2006) is unique in the use of color. The main color of the book is goose yellow, the flowers and English signatures are white, the straws and coke bottles are orange, and the rest of the text is black. The title of the book is written in white English letter Lian Bi, which looks elegant. Goose yellow highlights youthful vitality, lively and playful, and orange highlights straws and coke bottles, which also reflects youthful vitality. White flowers symbolize innocence. Nine Leaves Collection, published in 198 1, is a collection of works by nine poets in the early days of the New Culture Movement in China. Designer Cao Xinzhi compares nine poets to nine leaves of a big tree, which is profound and enlightening. The composition of the book is smooth, the leaves are scattered, and the colors are simple and elegant. The connotation of the book is presented to the readers implicitly and poetically, which reflects the skill of a generation of masters. The cover design style of ancient literature books is generally simple and elegant, and the covers are often in Chinese-flavored colors, such as Huaqing, Sophora flower green, sapphire blue, jade fat white, carmine and so on. The cover of modern literature books often combines ancient elements with modern elements to express the particularity of the period. For example, Essays on Modern Literature in China (novel volume) published by China Social Sciences Publishing House uses China traditional totem pattern elements and light sapphire blue in the cover design, and cooperates with modern printed imitation Song characters to express this transitional period. Some literary works that reflect the people's miserable life and rebellious thoughts in modern China have dim book binding colors and few cover patterns. For example, Lu Xun's book Night Autumn published by China Women's Publishing House in 2007? 6? The cover of a book 1 is mainly gray-blue, with only a small portrait of Lu Xun. The white text is more prominent against the gray background, expressing the author's urgent spirit of fighting against the social system at that time. With the coexistence of contemporary multi-cultures, the cover design elements of contemporary literature books tend to be diversified, and the design style tends to be concise, lively and atmospheric. For example, Huang Yonglin's book "China Folk Culture and Novels in the New Era" published by People's Publishing House in 2007, the cover of this book is set in white, giving people the impression that the whole book is relatively bright, and a small number of folk paper-cut patterns and facial color pictures are used to prompt the contents of the book. Most novels are beautifully bound, while classical novels pay more attention to "literati temperament", and their design style is elegant, plain and not vulgar. For example, in 2009, China Pictorial Publishing House published the classic novel "Four Classic Novels Collected in Hardcover Edition" (four books). The covers of the four books are mainly gray, and the four auxiliary colors of red, blue, green and yellow represent A Dream of Red, Water Margin, The Journey to the West and Romance of the Three Kingdoms respectively. Second, the influence of color personality on the design style of ancient book covers. Such books mainly include history and social sciences. The colors are mostly black, white and gray. Books are not static decorations. Readers communicate and interact with books in the process of browsing. Books become dynamic life bodies that control time and space. Readers can experience profound thinking, the pulse of life, the enlightenment of wisdom and the induction of fantasy, the expression of emotions, the law of visual communication and the beauty of images and words, so as to enjoy reading. While completing the content communication, book designers still do not forget to create a book design from the whole to the details, from disorder to order, from space to time, from abstraction to materialization, from logical thinking to illusion, from book form to conveying context. In the design of The Truth of Marx's Manuscripts, Lv Jingren deduces a brand-new book form through technologies such as paper, wood, cowhide, metal and printing and carving, especially carving exquisite words and images with different textures of wood boards and belts on the cover, which is even more ingenious, interesting and simple and elegant. Zhu Qian Zi Biao is his masterpiece. When conceiving the form of this book, I think that Zhu's big characters are elegant and free, and the original copy can not only maintain the original flavor, but also create a refreshing form. In the text design, he takes the civil and military lines as the framework, strengthens the traditional format, and injects characters with different sizes and thicknesses, as well as lines with completely different thicknesses. The thick lines up and down stabilize the scattered pen and ink, and the thin lines on the left and right are in contrast with the unrestrained calligraphy, achieving balance and harmony between expansion and introversion, and between movement and static. The cover design takes the basic strokes, strokes, strokes, strokes and strokes of China's calligraphy as the basic symbol features of the first, middle and second volumes, and has a unified format and personality. This letter is engraved with 1000 words on the paulownia jigsaw puzzle, imitating the woodcarving version printed in Song Dynasty. The whole letter tape is connected in series and fastened with wishful wood, which constitutes a unique book form and forms a quaint design style. Another example is Lv Jingren's works Mei Lanfang and Manifesto of Producers' Party, which are also successful works. Thirdly, the influence of color personality on the cover design style of free-flowing books. Books of this style mainly include art books, and their colors should be rich in connotation and depth, and should not be frivolous and kitsch (the color series of women's books and periodicals can be selected according to women's characteristics; The color of sports magazines emphasizes stimulation and contrast, and pursues the impact of color); In addition to coordination, we should also pay attention to color contrast, including hue, purity and lightness. If there is no contrast between cold and warm colors on the cover, you will feel lifeless; If there is no contrast between lightness and depth on the cover, you will feel bored and suffocated; There is no clear contrast on the cover, and you will feel old-fashioned and vulgar. In the design of cover color, we should control the relationship between lightness, purity and hue, and at the same time use the relationship between the three to understand and find out the reasons for the disadvantages on the cover, so as to improve the color preservation. It is very important to choose the cover color of this kind of books, because when readers enter the bookstore to browse books, the first thing they see is the color. Red, yellow, blue, gray, black, gold, silver and other colors constitute the colorful world of art book covers. For example, using gray as the background can set off harsh words and graphics, which are harmonious and bright, and the colors with high purity are arranged together, which is particularly exciting and active. Harmonious and unified colors make people feel warm and comfortable. Use the primary color of paper as the keynote, giving people a natural and fresh feeling, and so on. Fourth, the influence of color personality on the design style of gorgeous book cover. Books with this design style are mainly children's books, and color plays an important role in children's growth and enlightenment. A successful children's book binding design is inseparable from color decoration. Without color, children can't know and feel the colorful world. Generally speaking, when designing the colors of children's books, we should choose high-profile colors, weaken the contrast and emphasize the softness according to the characteristics of children's simplicity and innocence. This is because children's understanding of the world often begins with color, and their preference for color is their nature. Living in a gorgeous color world for a long time gives them a certain perception of color. Children are curious and like bright colors, and children of different ages have different perceptions of colors. Children in early childhood can recognize basic colors such as red, yellow and blue, but they can't distinguish chromaticity and can't correspond to the names of colors one by one. Middle-class children can recognize purple, orange, black and white, and gradually distinguish between lightness and purity of colors, preferring various color systems; The children in the big class have strong color discrimination ability, rich expression ability in using colors, great interest in mixed colors, and prefer bright contrast colors. Children have a strong sense of color, and colorful colors will help children feel happy. Children like strong, gorgeous and bright colors, and prefer works of art that depict familiar objects and bright colors. The content and color of artistic works are the two main criteria for them to judge the quality of their works. As can be seen from the above description, the cover design of children's books should focus on bright colors. Because children's books are knowledgeable and interesting, the color expression of the cover design of such books pursues vividness. Excellent children's book cover color design can not only make them feel the enjoyment of beauty, but also cultivate their ability to appreciate beauty, appreciate beauty and create beauty. Because the cover design of children's books has a wide range of contents and diverse themes, whether it is using abstract and exaggerated painting techniques or meticulous and exquisite decorative paintings, the similarity lies in that most of the colors used are bright and eye-catching colors such as red, yellow and blue, and the overall picture is bright and lively, giving people a lively and jumping feeling. This is determined by children's nature, and it is also the difference between children's book cover design and adult book cover design. Children's preferences become the key to design. It is considered that multi-color and high brightness have the greatest visual appeal to children. Therefore, in the design, bold use of strong colors such as red, orange, yellow, blue and green will get good results. With the progress of the times, the cover design of children's books has shown the trend of graphic interaction. The choice of color, the collocation of different lightness and purity, and the change of color level will be more loved by children and parents. Fifth, the influence of color personality on the design style of dignified and elegant book cover. This kind of books are mainly about science and technology and economic management books. The color should be dignified, serious and elegant, reflecting the sense of authority. It is not appropriate to emphasize high-purity hue contrast, such as red and black. The colors of science and technology books should emphasize the sense of science and technology and mystery, such as blue and green. Because color not only attracts readers visually, but more importantly, it can affect readers' psychological identity and cognition of the content through psychological suggestion, so it is very important to use color correctly. The cover of this kind of book forms a visual whole through a single form and color. Readers of this kind of books are relatively young, have a good background in mathematics and physics, have strong logical thinking, are more rational, and have a good understanding and imagination of abstract art forms. Therefore, the design style of such books should be concise, abstract and elegant, and the patterns and colors should be concise, lively and iconic. For example, the design of "Mastery" series books: the background color is a single light yellow, and several thick black parallel decorative lines are drawn above the cover, which pass through the cover, spine and back cover and bleed at the front and back ends of the book. The titles of this series are embedded in the decorative lines with large bold characters with hooked edges, forming a typical symbolic feature. Since the reform and opening-up, management books, as an economic city that directly faces and studies economic problems, first embodies the surging and magnificent wave of "economic reform" in its binding design, which seems to be even more duty-bound. Coupled with the application of modern computer design, it opens up a novel and broad desktop creation space for binding design, making the cover design of economic management books a cover group with visual impact. For example, in the Classic Textbook Series of Public Administration and Public Management published by Renmin University of China Press, the cover is monochrome black, white and gray, and several irregular color blocks are randomly arranged to form an abstract pattern of points, lines and surfaces, plus some arcs and straight lines, which is more in line with the current emphasis on the formation of points, lines and surfaces through rich changes. For economic management books, we need to be innovative but not grotesque, introduce fashion but not too impetuous, and face the public without grandstanding. Doing so means improving the design style and grade. So far, the overall level of book design in recent years has been further improved compared with that of 10 years ago. "Noisy" designs are decreasing. A large number of designs with novel ideas, exquisite pictures and good taste have appeared. As a university press, capital university of economics and business Publishing House mainly publishes teaching materials and academic monographs. In cover design, to grasp the scientific and academic nature of teaching materials and monographs, we must pay attention to the content of the book and its solemn and elegant side. Generally speaking, to have the beauty of "bookish spirit", we should prompt the content and personality temperament of the book through implicit and meaningful pictures. For example, a set of classic series textbooks for core courses of economics and management in colleges and universities recently launched by capital university of economics and business Publishing House are mostly written by first-class experts and professors. In order to show its authority, the cover uses a black background; In order to reflect the richness of its content, several color stripes are added to the black paper, which breaks the dull feeling easily caused by large area of black; The name of this book is bold and white, which makes it solemn and prominent. The whole picture is solemn and generous, with great weight, which fully embodies the nature and connotation of the series. At the same time, the simple composition and bright color contrast also reflect a certain dignified and elegant style. The influence of color personality on the cover design style of national traditional books. In the cover design of national traditional books, the sources of color matching materials are very extensive and the color personality is also very unique. We can find inspiration from ancient national cultural heritage and some primitive, classical, traditional, folk and minority arts, such as simple, simple and strong colors in primitive rock paintings, strong and gorgeous colors in meticulous painting, and objects used by the court and upper class to symbolize rights. Or the subtle, elegant and fresh color "bronze" symbolizing the spiritual realm of China literati. Although color itself is difficult to form an independent image, the atmosphere it creates can leave a deep impression on people, and at the same time make book binding and design works more expressive. Specifically, the application and expression of national traditional visual elements in modern book design are mainly embodied in Chinese painting, Chinese characters, calligraphy, seal cutting, seals, totems, auspicious clouds, Chinese knots, Ji Qin Hanwa, Peking Opera masks, shadow play, China lacquerware, China bamboo slips, Four Treasures of the Study, kites, wishful patterns, Chinese embroidery, Cheng 'an, painted pottery, teapots and so on. In fact, in modern book design, we can easily see that when using traditional ink painting art, we also attach importance to the integration of classical emotions and modern design concepts, which reflects the harmonious dialogue between China traditional culture and modern business and culture. The most representative factors of the national traditional style of book cover design are pen (brush) and ink (water and ink), which conforms to the spirit of "emptiness" and "spirit" of national aesthetics. The temperament of a nation is always the most internal and superficial. There is a well-known connotation inside, but the surface is full of dazzling brilliance. Tao is good at Chinese painting, and his innate oriental feelings are naturally revealed in his works. Sun Fuxi is especially good at ink painting, and his first edition of Little John is an example. Situqiao's composition is not only novel and bold, but also bold and unrestrained, with the taste of brush sketch. Hunger is an example. Although Feng Zikai's expression techniques are mostly cartoons, his brushwork is mainly ink painting. Qian Jun is proficient in epigraphy calligraphy, and his cover works for Ye Wan Bookstore are eye-catching. Zheng Shenzhai and Pang Xundi, Chinese paintings and patterns are very cultivated; He is also proficient in calligraphy, and his family is an example. These binding artists carry forward the most representative aesthetic spirit of our nation. This is the essence and simple expression of China's traditional national style of book binding. Modern book cover design is inseparable from national traditional culture, which is subject to its own national culture. Book binding design, whether formal elements, design elements or text elements are all contained in culture, which also determines that its design must be branded with national culture. So no matter what design you make now, you can't be divorced from your own national things. This is the most mysterious inspiration we designed. When readers come into contact with books for the first time, the first thing that catches their attention is often the color of the book cover.