WeChat is like a wallet, Alipay is like a bank.
My wallet often contains a few pieces of change ranging from 100 to 50 cents, and I only go to the bank counter when I want to deposit a huge sum of 1,000 yuan.
At the beginning of their birth, Alipay and WeChat had completely different positioning.
Different positioning:
〖Jack Ma: "I asked the bank at that time, can you help e-commerce transfer services? Then the bank said, we don't accept this."〗< /p>
Jack Ma hit a wall in the bank, so Alipay was born. It is positioned to serve e-commerce and build a financial bridge guarantee between buyers and sellers. Later, Taobao became larger and larger, and Alipay gradually built up credibility in the minds of customers. Alipay no longer only served e-commerce, but existed independently as a third-party payment institution. Yu'e Bao, Jiebei, Huabei... these bank businesses, Alipay has changed its name.
〖Ma Huateng: "The birth of WeChat stems from Tencent's sense of crisis, because the emergence of Weibo is still from the perspective of social networking, and it is a strong competitor for Tencent."〗
Ma Huateng was in crisis, so WeChat was born, positioned as a social product (which is completely different from Alipay, it is important to note this). Many of Tencent's products follow the model of first grabbing people and making money. At the beginning, not many people used WeChat. A QQ friend recommended WeChat, but I didn’t pay attention until one day I discovered that all my elders were using WeChat.
Today's market share may not have been imagined by Jack Ma and Ma Huateng, or perhaps they have been destined for the future since their birth....
We always like to use Alipay and WeChat now. Comparing them together and comparing them again and again does not make much sense to ordinary people. The people who are most concerned about this issue should be Jack Ma and Ma Huateng, the leaders of Alibaba and Tencent.
In 2017, Alipay made continuous moves, launching blessing collections, circles, adding friends, red envelopes, etc. The most recent method of Alipay is to share red envelopes. Three times out of ten times I open the webpage on my mobile phone, the Alipay mobile app will be automatically launched to grab red envelopes. Although I was very disgusted, I still felt their enthusiasm.
Behind this enthusiasm is Alipay’s anxiety and helplessness. As a social product, WeChat is occupying an increasing share of the wireless payment market, which makes Alipay feel dangerous. It is trying to surpass WeChat on the wireless payment track through various efforts, or at least stay ahead.
From that year’s Jingyefu, friends added each other as friends to ask for sharing and exchange; later on, beauties in the campus circle were criticized for pornography; and later on, adding friends increased their credit points and Loan amount; including red envelope sharing passwords and mobile phone grabbing red envelopes that can be seen everywhere in Weibo comments today. There is always something that everyone likes, but liking it does not mean that you will not receive a good guy card. Male compatriots who have failed to express their love should feel this.
How Alipay and WeChat will be laid out in the future? You might as well wait and see. Those who should eat can eat the melon, and those who should work should work. Anyway, it is convenient to use which one. This problem is really not something we should worry about. It’s over. , my rice is burnt.