Look at the title first: celebrity effect and curiosity. "Li Xueqin" is a talk show master. Everyone has never heard of the "plastic bag theory", right? What does it have to do with reading? Arouse curiosity.
Look at the structure of the article again: progressive structure. Starting from the story of Dong, the anchor of New Oriental and the former anchor of CCTV, this paper demonstrates the influence of reading on life. As Li Xueqin said, "Life is a process of saving plastic bags, and I don't know which day it will be useful."
Finally, look at the material: at the beginning, Li Xueqin said on the variety show that the northeast people have the habit of saving plastic bags, and the end of the golden sentence is "all the knowledge and skills you have learned will come in handy one day." After Dong He's story, use the words or examples of Dong Qing, Bai He to prove that "the books you have read, like the plastic bags you keep, will invisibly shape you better."
The title of this article arouses curiosity and has a clear structure (there is no subtitle point of view for the shortcomings). The materials are all famous sayings or examples, which end with golden sentences, arousing readers' * *, attracting people with the same frequency to comment, collect or forward.