Innovative new thinking, new inventions and new descriptions of the conceptual process of characteristic species originated from the third update of Latin original meaning; Second, create new things; Third, change the category of innovation, special cognitive ability, practical ability, subjective ability and advanced expression to promote the development of a national and progressive society. If a nation wants to stay ahead of the times, it can stop theoretical innovation and innovation in some fields, such as economic, commercial and technical associations and buildings. It is very important to express the conclusion of reform with innovative words and take promoting innovation as the main purpose of economic development.
principle
With a certain degree of market development, the more concentrated the capital, the more brutal the competition, especially if the growth of internal consumption is slower than that of investment, which will lead to the production of surplus products in advance. The so-called Red Sea Strategy describes an enterprise strategy of environmental competition. Its main feature is that bloody capital concentration leads to more differentiated product technology competition, and marketing innovation can save the lives of enterprises. The development of enterprise internal marketing innovation: channel innovation, concept marketing, etc. Make it refreshing and concise. Marketing innovation is faster and faster than pop music, and three scenic spots have become popular overnight with the help of channel marketing innovation, as well as Qin Chi,
In fact, I deeply understand that marketing innovation, marketing innovation, strategy and tactics are still life-saving straws to save the market. I found that marketing innovation is actually the rise and fall of classic songs.
Principles of marketing innovation
Always abandon the foundation of innovation: the realistic thinking of products, just like talking about marketing without advancement. Listening to the theory of non-avant-garde makes Yunhe respected and more popular. The so-called point marketers practice some theories to package pop songs. Even if this name can last for a long time, I deny that the role of avant-garde theory is the key. I should always keep a clear consciousness before marketing: which 100 enterprises rely on the avant-garde theory to develop their reputation, and the secret of the rise and fall of cross-enterprises like Procter & Gamble is whether the products can meet the requirements of consumers, whether they can be marketed as high-quality enterprises and so on. Some excellent enterprises always adhere to the concept of excellent products before marketing, and the basic innovative marketing of products can always maintain a certain strength, and marketing can break innovation.
Principles of marketing innovation II
Channel theory, mass terminal theory, wholesale shrinkage theory, enterprise marketing can never be without channels, and enterprise marketing innovation exhausts its source reality. I saw that the enterprise channel reform achieved the goal of marketing innovation and made unprecedented achievements. In the early 1990s, domestic famous motorcycle enterprises were busy harvesting and selling the market, and marketing innovation basically started. During the 1990s, the motorcycle industry bought the market by demand, and the marketing innovation of the manufacturers played a great role. Especially, the moped market of 1995 was waiting for the enterprises to develop rapidly through its complete channels, and the vehicles were sold quickly through channels.
Principles of marketing innovation 3
In order to make enterprise marketing difficult, it is necessary to use marketing innovation to enhance the strategic height. Outside experts say that national enterprises can become experts in the end, except for the lack of overall strategic marketing innovation strategy. Watching the market and watching the excitement do not look at the internal marketing of enterprises, but few can persist in and carry forward marketing innovation. Replacing the marketing innovation and changing thinking of enterprises will ultimately hurt enterprises. Chinese enterprises can carry out strategic marketing innovation and change their thinking.
Four principles of marketing innovation
Don't copy services forever. The self-service marketing strategy announced by Bao Haier has had a far-reaching impact on me. Case 2: Meiling waiter in the home appliance industry, users must carry a red carpet with them to avoid polluting users' plates. The red carpet service has disappeared for a long time for various reasons; Chunlan, a motorcycle company, once sent a plane to an air transport platform by plane. Wu Wen Haier has always been innovative in service, and its self-marketing strategy has also been implemented. Don't say that Haier's product quality is based on Haier's service characteristics. At least at present, no domestic enterprise can carry out its marketing innovation to the end and fully implement it to a strategic height.
1. Odd
1. odd-the bud of innovation consciousness
Hegel said: If you don't have enthusiasm, any great cause in the world will do its best. You must use your brain to change your wishes in order to put them into practice. As long as you remember a few theorems and formulas, knowledge can be used to discover new problems and solve practical problems. Teachers can talk about knowledge and keep books, and knowledge can far meet the needs of classroom knowledge. Teachers should be brave in exploration and be good at innovation. Teachers should teach and educate people, guide and cultivate whimsy and stimulate innovative consciousness.
English teaches me to create a classroom atmosphere, which leads to a heated discussion on how to express body language stories with stick figures, or to explain English knowledge points in connection with my own subjects. For example, teach lie in, lie on and lie to to distinguish how many geometric figures on the blackboard represent inclusion, tangency and separation, clearly express three phrases with the same meaning, and then draw a picture, a book picture and a world map of Russia to show the exact positions of the three phrases with the same meaning more clearly, master knowledge and gradually produce innovative consciousness.
Step 2: Interest
2. Interest-the nutrition of innovative thinking
Kong Wei, an educator, said: The knower likes to see the important role of interest. Interest The teacher's interest reflects the fact of learning. Only when the interest is conscious and subjective, and you try your best to observe, think and explore, can you give full play to your subjective ability. It is easy to learn new associations or transplant knowledge to make new comparisons and new theories. Strong interest is to take risks, dare to take risks and participate in competition to support innovative thinking and nutrition.
Every time I ask the students on duty to write their mottos (famous sayings) on the right column of the blackboard, and let them start their English class. They can express their famous sayings in English more fluently. After each round, I always say something inspiring: well done! It greatly enhanced my long-term interest in learning English. I always let my homemade English greeting cards be given to my teachers, relatives and friends at Christmas. My poor English scores gave me a Christmas tree made of branches by myself. The front of the card is covered with colored lights and red stars. It says in beautiful English: Merry Christmas. My class highly praised this innovative spirit, and I like the excellent English graduates in my class.
question
3. Ask questions-innovative measures
Query-discover, teach wisdom, learn from each other and question the guiding ideology: cultivate innovative ability through channels, give full play to the main role, actively participate in the learning process as the host, and open the floodgate of innovative thinking.
As our ancient educators mentioned earlier, our predecessors said, doubt will advance, and doubt will advance. In the 20th century, Bruner believed that discovery teaching was beneficial to stimulate the potential of wisdom and cultivate the interest in learning internal knowledge.
A physicist did an experiment with a candle. He stuck a coin on the bottom of the candle and put half a bowl of water. When the candle just touches the water, it is lit, and when it burns, it gradually approaches the water, then goes out and ignites the flame. Put out and rekindle the candle with the same end for three consecutive questions. Stop asking questions, ask each other questions and discuss conclusions. Experiment with oxygen, so that suspense can gain knowledge and knowledge can be deeply remembered.
explore
4. Explore-innovate habits
Innovative learning-inquiry learning includes several aspects:
1. Directly learn to acquire knowledge according to the needs of innovation, engage in complex knowledge preparation and innovation, and directly enter the door of innovation.
2. Imitation habit refers to the imitation habit of setting quality and skills according to the model provided by others. In other words,
3. Explore and learn to master knowledge actively, use innovative thinking to explore and trace a knowledge place or source in detail, and make analysis and comparison, which proves that mastering knowledge as a whole is the benefit of exploring and learning to stimulate self-doubt.
4. Innovative reading can find new problems and put forward new ideas, which can go beyond the author's reading, think creatively and get new answers.
5. Innovate classroom tutors' instruction to gain systematic knowledge shaping ability, preview new knowledge, explore new knowledge to enter a new mental state, cut in with courage, and gain high efficiency in classroom learning.
It can better cultivate the ability to explore knowledge and give full play to the spirit of learning and innovation. Practice has proved that I am going to carefully read a certain paragraph or the whole reading material, analyze the text and explain it to my classmates. () Taking the essence of teachers is often novel, original, humorous and satisfactory.
summary
How to explain the theory that knowledge economy replaces education or not, and how to carry out teaching reform and innovation? Innovative teaching can stimulate interest, stimulate thinking, tap potential, promote development, cultivate operational skills, and cultivate creative spirit, ability and talents that meet the needs of the times.
Enhance the ability of independent innovation and improve the level of management innovation