It’s not that you are bad at writing, you just don’t know how to collect materials. 10 types of reliable material collection channels, with the materials at hand, writing articles will be easier.

What materials can be collected?

Hot titles/topics; good words and sentences; wonderful ideas and stories; useful knowledge and cases; daily inspirational thoughts; pictures.

Collection channels:

Film and TV variety shows: When watching variety shows, TV series, and movies, don’t just treat it as a way to kill time. See wonderful sentences, typical stories, and interesting opinions. You can write it down and quote it when writing articles; especially variety shows and documentaries, they are both great sentence generators and are worth recording.

Books: How many people just read a book, but when they think about it after reading it, they have completely forgotten the content? When reading, it is recommended to take some reading notes, record some favorite sentences, useful opinions and knowledge points, etc.; after reading a chapter, try to write a post-reading review using your own understanding, which can not only practice your skills, but also absorb knowledge points and strengthen your memory. .

Subscription account news: various current affairs platforms, including Toutiao, Baidu, official accounts, etc.; when browsing the news, in addition to reading the content, you also pay attention to some highly read articles (more than 100,000 reads), and collect Titles and links of these articles, and analyze two aspects: the keywords in the title, which words attract you to click; the content and structure of the article, why readers are interested in reading it; finally, draw up a title based on the selected topic to practice the ability to write titles .

Posts from accounts of the same type: usually read more articles from bloggers of the same type, observe which articles they usually like to write, and which articles on which topics are more read; use a table to record the same blogger Find out the patterns in the titles, contents, etc. of different articles and use them in your own articles.

Various social platforms: including Weibo, Xiaohongshu, Douban, Zhihu, etc. Presumably most people use social platforms to kill boring time; but on these platforms. In fact, there is a lot of useful information, including stories, practical information, copywriting quotes, opinions, etc. It is also a good writing material to take some notes when browsing your phone.

Life observations and reflections: Keep a small notebook with you or create two special memos on your phone to record inspiration, thoughts and observations that come to you in daily life; this kind of inspiration is very precious and often It will become the finishing touch when writing, but it will be erratic, appearing and disappearing suddenly; therefore, writing it down immediately is the most effective method.

Copywriting APPs/websites: There are many copywriting websites/APPs now, you can focus on two or two according to your own preferences.

The former recommends good sentences every day, and can search for famous quotes, novel excerpts, movie lines, etc. You can save one or two sentences you like when you see them; the latter can provide inspiration for various homophonic memes to enhance the style of the article. Funnier.

Professional websites: including Meihua.com, Guoke.com, etc. Sometimes writing requires professional knowledge. In addition to Baidu, you can also go to professional websites to search for information; Meihua.com has a lot of brand marketing aspects. The cases can be used as a reference when writing copywriting and scripts. You can also find ideas for your own account operations.

Lesson summary.

Title materials: Toutiao, Baidu, Gongzhao, Xiaohongshu, etc.;

Sentence materials: film and television collections, books, sentence control, copywriting dogs, etc.;

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Topic materials: omni-channel;

Opinion materials: Weibo, Zhihu, Bilibili, Toutiao, public accounts, etc.;

Professional materials : Meihua.com, Guoke.com, etc.;

Inspiration category: Bring your own notebook/memo.