1. Thomas Watson, the founder of IBM, created a world-class company. When summing up his life-long experience, he pointed out with great sincerity: "Everything starts with sales" and "Without sales, there would be no American business."
2. R. Kroc, Chairman of McDonald's Corporation At the end of his arduous 17-year salesman career, he discovered that the McDonald's brothers' drive-in restaurant had ordered 8 units of the product he was selling - milk mixers. He imagined that if there were 100 such fast food restaurants in the United States, 800 machines could be sold. From this, he began to develop the McDonald's chain with a "salesman's way of thinking". The McDonald brothers sold their shares.
3. In order to introduce the company’s new radio product to the United States, Akio Morita, one of the founders of Sony, moved his family to New York in order to understand Americans and develop the United States. Market; Kiyoshi Sagawa, the founder of Japan's "Sagawa Express Company"
learned from his own sweat and sweat experience as a porter and formulated the company's policy of "customers are here
whenever they are called" Principles, thus making this small company become the largest transportation company in Japan.
So, what are the marketing secrets of corporate giants? How did they gradually move towards success?
The seven exciting parts of this book will tell you the secret of success in detail!
4. "Marketing Secrets of Giants in Department A (I) - 4P: Marketing Mix" is introduced through practical examples
It shows how marketing masters combine 4P (prod-uct-product, Place - channel, promotion - promotion,
price (pricing) are combined in the best way to make the product sell well.
"Part A Giant Marketing Secrets (II) - Marketing Planning, Strategies and Techniques" is presented to you
Chairman of McDonald's, founder of Japan's "Sagawa Express", and CEO of IBM The marketing planning experience, wonderful sales strategies and superb skills of the founders and managers of more than 20 companies including Japan Yabaihan and
DuPont.
"Part A Giant Marketing Secrets (Ⅲ) - 99% of chairman have been salesmen for several years"
It is this characteristic that has created many great companies in the world. company. The founder of IBM has been a salesman for 22 years
, the founder of McDonald's has been a salesman for 17 years, and Ford President Iacocca has been a salesman for 30 years. For example, although the founder of Sony did not work as a full-time salesman, he acted as a salesman to promote the company's products from the beginning, as did Li Ka-shing, Wang Yongqing, Zhuang Yongjing, etc.
"Part A: Giant Marketing Secrets (IV) - Marketing Management Skills" describes the experiences of Taiwanese businessman Wang Yongqing, "Toshiba" President Toguang and marketing managers. Marketing management secrets, techniques, methods
etc.
"Department B Marketing Giant: The Secret of New Product Development" tells people that new product development is a major event that affects the survival of
an enterprise. Many successful corporate giants attach great importance to the development of new products and put new product development, marketing and pricing as top agenda items. "HP", IV "Sharp", Sony, IBM,
Coca-Cola Company, Japan's "Kao Company", DuPont Company, "Black Digest" Company, Toyota Company
Company, Japan The directors and presidents of Nisich Company all appear in this section to introduce their experiences, secrets and lessons learned. I believe it will inspire you.
Department C is "the corporate giant's 'service concept' and international marketing trick". Under the roughly same conditions of products, channels, promotions
etc., service is in the fierce competition. For the magic weapon to win, please watch dozens of CEOs
talk about their "service values"; international marketing is one of the businesses that giants value most, and they
strive to expand international The market has accumulated a lot of successful experience and know-how.