In 2019, the dynamics of the e-commerce industry have undergone earth-shaking changes. From the original marketing of product value to focusing on marketing customers, the brand vision has been comprehensively reformed, and more attention has been paid to the development of brand personalization. "In order to meet the disruption and challenges, Julian has implemented a comprehensive 2.0 upgrade, taking digital marketing as the premise, upgrading the original way of thinking and marketing links, and truly achieving "new consumer-centered marketing." Only disruption can There is a future. Julian uses refined hierarchical big data as its core to continuously gain insights into consumer psychology, influence consumer behavior, and measure consumer changes to empower merchants across the board and help merchants achieve new online changes. Product-effect synergy in the last mile of traffic, precise reach “The essence of marketing is to understand consumer psychology and influence consumer behavior. The essence of marketing has not changed, but consumers have changed, and so have the consumption decision-making links. “We found that the consumer decision-making process is no longer linear, nor is it just dynamic, but a winding process. New marketing touch points may occur at any time, affecting decision-making behavior. There are no rules to follow in this process. Because of this, marketing should be about thousands of people and thousands of wishes. "In order to help merchants build a marketing matrix with shorter links, Julian realizes the integration of data in global marketing, so that target customer groups can truly settle on the merchant platform. . And in terms of product services, we are more detailed, personalized and three-dimensional. From all-round store operations, brand marketing, digital marketing, visual design, customer service hosting, mini program services and new retail to one-stop full-link operations, we help more merchants accurately reach target customer groups. Currently, we have successfully created 40 stores with monthly sales of over RMB 100 million, trusted by over 5,00 brand companies. The service areas include well-known Chinese e-commerce platforms Taobao, Tmall, JD.com, Pinduoduo, social malls, and new retail. In recent years, with the development of digitalization, Julian has continued to advance and change. With more than ten years of big data operation capabilities, it has continuously helped and witnessed the growth of millions of small and medium-sized e-commerce companies, and has gradually driven global brands to achieve digitalization. transformation. New ways to play traffic create demand. How can multi-touch reach more traffic highlands in the traditional traffic position? Julian chose to establish a full-link marketing closed-loop link, through a variety of marketing combination marketing, four major closed-loop links: natural traffic + paid traffic + event traffic + content marketing. Carry out global user operations and value mining and construction of the store brand cycle, which means that product definition, product operation methods, and service system construction methods will all be comprehensively reformed. "From multiple data insights such as customer group positioning, visual display, product browsing, product collection, store search, etc., we can intuitively formulate a consumer operation model for merchants; making the store's entire brand image and marketing decisions more in line with consumers' minds, and more relevant to consumers." Compared with previous long-distance marketing, Julian’s new traffic gameplay can measure every touch point that affects consumers; at the same time, it also adjusts more applicable weights based on the attributes and characteristics of different industries. Marketing helps us make decisions very quickly. In fact, in the wave of digital marketing, marketing is no longer just a single link. It is a marketing component that provides a set of digital solutions for brands to help achieve data-enabled operational effects. Relying on combined marketing, during this year’s Double Eleven, Julian helped thousands of users quickly break through the bottleneck of traffic increase through combined marketing. In the future, Julian will achieve more precise marketing reach and allow e-commerce companies to achieve success. Operations have become simpler and more efficient, not only to meet the needs of merchants, but also to predict and create needs for merchants' target customer groups. Only in this way can we achieve personalized communication with a large number of merchants' target customer groups and cope with the constant changes. Changing market demands. Penetrate into multiple dimensions to expand channels and improve efficiency. In the era of fierce competition for traffic dividends, Julian penetrates into multiple dimensions to provide merchants with multi-channel marketing and distribution, penetrating all consumption scenarios of target customer groups, and personalizing Marketing directly reaches the customer base, accumulating more traffic inside and outside the site for the store, and at the same time building a closed loop of link marketing that is beneficial to the development of the store, changing the logic of linear delivery from traffic as the center to consumer operation as the center, and quickly stimulating target customers. Group consumption behavior is generated. At the same time, through consumer operations, a unified perspective is used to help the company interact better with consumers and improve store marketing effectiveness and efficiency. In the current trend of the times, Julian will continue to use the entire chain of precision and specialization. Lu data marketing continues to subvert tradition, break tradition, upgrade the innovation of operating methods, use novel marketing perspectives to show brand output and reach out to customer groups, achieve comprehensive changes that empower merchants across the board, and help merchants achieve sales increases.