On June 2th, a "panda" from the United States landed on the big screen of China movies. This naive lazy guy named "Po" took away 38 million box office in just three days, which made 1.3 million audiences of different ages crazy, and made "animated movies unable to attract China audiences" with his fat and tough body. So, what is the trick of "Po"? What is the secret of panda's success?
unique skill 1 culture
28 is the year of China, and the focus of the whole world is still the Beijing Olympic Games. Kung Fu belongs to China, and Panda belongs to China. Kung Fu and Panda emphasize that this is a film about China. In the year of China, a film about China was shown, and Kung Fu Panda seized the business opportunity of the Beijing Olympic Games.
When watching Kung Fu Panda dubbed in Chinese, many people may have the illusion that it is an authentic China film made by China people. The producers of Kung Fu Panda didn't define China's Kung Fu and Panda with their self-righteous inherent thinking, but after studying China's culture assiduously, they showed the world the basic authentic Kung Fu and Panda, which surprised European and American audiences and amazed China audiences. It is understood that the director is a complete China fan, who not only likes the traditional culture of China, but also has seen China animated films such as "Making a scene in Heaven" and "What a scene".
Chinese flavor permeates every corner of the film, and the strong China cultural flavor reaches its extreme from the beginning. In addition to the two China elements of Kung Fu and Panda, the traditional trolleys and noodle shops of Abao's family, the four-person sedan chair, firecrackers, acupuncture and traditional temple fairs in Heping Village, the costumes of various characters, the ubiquitous Chinese characters, and the living habits of villagers are also in line with the ancient characteristics of China. Writing in Chinese calligraphy, eating steamed buns and noodles with chopsticks, and even praying mantis like to drink noodle soup, all of which have brought strong visual impact and fatal attraction to the audience. In terms of architectural style, cornices and arches, red walls and green tiles, and temples are decorated with many landscape paintings and porcelain, and indoor walls, columns, tables and chairs are drawn with great care. The natural beauty of China and Sichuan has also been vividly displayed in the film, which is full of clouds, beautiful mountains and rivers and quite artistic conception.
not only that, the names of the characters also retain the pronunciation of China. The pronunciation of the leading panda "Po" is similar to that of "Bao" of "national treasure", the kung fu master "ShiFu" is "Master", and the turtle master "oogway" is "Turtle", while the snow leopard "TaiLung" spoiled by the kung fu master has become a negative character, and some of them are transliterated as "Tang". In terms of music, almost all Chinese folk music lineups play the leading role, such as suona, flute, erhu, guzheng, wooden flute, gongs and drums, xylophone, etc., and China has a strong national flavor.
No matter Kung Fu Panda, The Egyptian Prince and Mulan, there is a strong national flavor in the films, and the global box office of the three films has also become the best among animated films. The truth that "what is national is the world" has been reflected in the theme selection of commercial films.
unique skill 2 Kung Fu
Why can Kung Fu Panda get a higher box office than Mulan, which is also based on China culture? Kung fu is probably the biggest factor. China's martial arts films are not only loved by people in China, but also by people all over the world. When Europeans and Americans talk about "KungFu", they always like to add "Chinese" to the front. This form of China culture, brought to the world by Bruce Lee, is the first sign for foreigners to know China culture through movies, and it is also a stepping stone for China commercial films to go global.
The overall atmosphere of Kung Fu Panda is exactly the same as that depicted in China's martial arts novels, with flying over the eaves, magical acupuncture, common moves, schools, martial arts spirit and loyalty in various martial arts novels, the structure of Jin Yong's and Gu Long's novels, and even Buddhist thoughts reflected in the film. It is more appropriate to say "Kung Fu Panda" than "Kung Fu Panda", but westerners are too obsessed with the word "Kung Fu". The China Kung Fu involved is dazzling, and 18 kinds of martial arts all come in handy: among the "Five Wulin Masters", the tigress uses tiger fist, and her arms and claws are the main weapons, making good use of running and being fierce; Green snake uses snake fist, is good at surprise attack, slides fast and quietly, and is proud and elegant; Golden monkey uses monkey fist, jumps up and down, is flexible and free, and can also play with sticks and smirk; Red-crowned crane is the only animal that can fly. It can dodge freely with crane fist, and it can be used as logistical aid, peaceful and friendly. Mantis is small and easy to hide. With mantis boxing, it can move and shoot quickly, and two "broadswords" can accurately hit the point. As for Kung Fu master Panda, the film doesn't explain the characteristics of his moves, but it can be inferred that he is a master of all kinds of martial arts just because he can teach the "Five Wulin Masters" and Snow Leopard.
Kung Fu Panda draws lessons from the shadows of Bruce Lee, Jackie Chan, Jet Li and others: Po confronts Snow Leopard Taro, and Po's moves and cries imitate Bruce Lee; The humor in the fighting process is borrowed from Jackie Chan's movies. The "grabbing buns" segment of kung fu master when training Po has become the most wonderful fighting segment in the film. The use of props such as chopsticks and bowls around him, as well as the deductive form of playing and eating at the same time, are all common routines in Jackie Chan's movies. The Shaolin Stick Rule in Jet Li's classic film Shaolin Temple was moved to the golden monkey, one of the "Five Wulin Masters". The most surprising plot is the emergence of the magical power of acupuncturing. When the "Five Wulin Masters" and Snow Leopard were defeated in a showdown on the suspension bridge, Snow Leopard did not kill them all, but ordered their acupoints to make them unable to move.
trick 3 humor
although the story content of the film is simple, the funny bridge is not simple at all, which can always make the audience laugh. At the beginning of the film, Po tried his best to watch the tournament. When he finally conquered the 1888 steps with a suit of fat, the tournament just passed the admission time, and Po was shut out of the gate with a bang. Po tried every means to enter the tournament site, peeping through the door, climbing the wall, using branches as springs, etc., and all failed. Finally, Po just "flew" to the middle of the stadium through the self-made "fireworks bench". When Po was stunned by fireworks, he woke up and saw Master Tortoise pointing at him, announcing that he was the "Dragon Warrior". The clumsy Po makes people laugh at the beginning of the film.
The most interesting plots are "Po steals cookies" and "Po gets acupuncture". The rich expressions and antics of panda Po when he sees food are used as the biggest joke by the director, which runs through the whole film. Whenever he makes all kinds of strange expressions with his mouth full of food, it will make the audience laugh. When Po received acupuncture from the red-crowned crane, the tigress was talking to him seriously. At this time, Po made an extremely funny face and quickly fainted. It turned out that the red-crowned crane had wrong acupuncture points and caused Po's facial paralysis. Stephen Chow's ridiculous way was reproduced in Kung Fu Panda.
A fat, lazy panda is very funny in itself, but he also has a father duck who is n times smaller than him and walks unsteadily, and a skinny little master. Father Duck is bent on letting the panda son inherit his noodle restaurant. He thinks that his son dreams of noodles and will become a noodle chef with excellent cooking skills. Whenever the duck father looks at his son confidently with such an expression, but the panda son shows a guilty expression, the huge contrast brings a lot of humorous effect. His little master is a unsmiling person, but at the end of the film, he is also arranged to have a silence. When Po hugged the dying Kung Fu master who was beaten by Taro and cried, "Master, don't die", the Kung Fu master suddenly opened his eyes and shouted, "I'm not dead!"
trick 4 Zen
The film tells the audience with stories: dream, believe in yourself and work hard to realize your dreams. Panda Po has always had a dream, and he is even more obsessed with martial arts. When he was chosen as the "Dragon Warrior" for no reason, he did not flinch and bravely accepted the task. Finally, Po, who has no foundation in kung fu, finally became a hero in the world with unremitting efforts. Of course, Po was also timid. When Kung Fu master finally realized what Master Oogway said "never had an accident" and admitted Po's identity as "Dragon Warrior", Po was afraid. "What hurts me most is that I practice hard every day, but I am still the same." When the kung fu master was struggling to persuade Po, he suddenly found that eating was Po's greatest motivation. After discovering this, the Kung Fu master taught Po in accordance with his aptitude, trained him by competing for food with him, and instilled in him the idea that "as long as you believe in yourself, you are the Dragon Warrior".
There are often positive and healthy classic lines in movies, such as "Nothing is impossible", "Yesterday is history, tomorrow is mystery, and only today is a godsend", "If you think you can do it, you can really do it" and so on. There are still a lot of China's traditional theories and ideas. For example, when Po got the "Dragon Secret Book", he found that the "secret book" was blank. When Dad Duck taught Po the "secret book" for making noodles, he said, "The top secret ingredient of my private soup is ... nothing." Master Tortoise also said, "No matter what you do, that seed will still grow into a peach tree. You may want apples or oranges, but you can only get peaches, and that seed will still grow into a peach tree." These points are similar to Laozi's "Tao is natural"; Master Oogway anticipated that Taro would escape from prison and sent a flying bird messenger to inform the warden to strengthen his defense, but the hair falling from the messenger became a tool for Taro to open the shackles, which was in line with China's philosophical thinking and a combination of Confucian thought of "nothing is something" and Zhouyi's "cat's chance" and "fate". Another famous saying of Master Oogway, "Your mind is like water, my friend, when the water waves are swaying, it's hard to see clearly, but when it calms down, the answer will be crystal clear" and the "peace of mind" that Kung Fu masters have been pursuing have a strong Zen meaning.
trick 5 colors
DreamWorks, which has produced animated films such as The Prince of Egypt, Shrek, Madagascar, etc., has a strong behind-the-scenes production team. Kung Fu Panda uses advanced 3D animation technology to present a unique visual effect through the wide screen of the film. The most amazing thing in the film is the beautiful scenery of mountains and rivers and the ancient architecture with meticulous description. They are like realistic China landscape paintings and architectural art paintings, and the exquisite painters make the audience marvel.
"Jade Palace" is one of the important places of the film, and a large number of jade bamboos decorate it, making it poetic and elegant without losing its majesty. Another important place in the film, Heping Village, is based on the valley of Lijiang and Guilin. The exaggerated and spectacular Guilin stone pillars have a shocking aesthetic feeling, while the Heping Village, which is based on the circular design, has a joyful and pleasing effect.
The overall color of The Prince of Egypt is mainly bright golden yellow, which is closely related to Egypt's geographical location and Egyptian culture. The desert, the Pharaoh's palace and the pyramids are all golden yellow, and a blue Nile makes the audience do a visual Spa, which eases the visual stimulation of bright colors. Mulan, on the other hand, is dominated by soft tones, which sets off the introverted temperament of China people. It can be seen that the artist in commercial animation is not only skilled, but also can reflect the cultural atmosphere of the film.
Unique 6 stars
The super-strong dubbing lineup is another highlight of the film. Jack Black, a new generation of comedian, has taken on the great responsibility of dubbing A Bao, and dustin hoffman, a winner of several Oscars who voiced Kung Fu masters, is another pillar in the dubbing lineup. In addition, the joining of big-name stars such as Angelina Jolie, Jackie Chan and Liu Yuling has made the film Starlight Glimmer. Hoffman, an old actor, said: "Jack is the best choice for Po. This is the first time that we have collaborated in dubbing. His attitude is very serious. The best comedians take his role very seriously, which is why he plays so well." Blake said: "The little panda is a kung fu master in the film, and Dustin is an acting master. He interprets the kung fu master with great care and reads his lines in a real way. He is simply the embodiment of Master."
Although the Chinese version is not as powerful as the English version, the superb skills of the voice actors Liu Feng, Wang Xiaobing, Di Feifei, etc. are also highly praised. In particular, some dialogues skillfully use the popular words of young people, and the ingenious voice-over method adds a humorous way to the film that is different from the English version.
The joining of big-name stars will undoubtedly add icing on the cake to a commercial cartoon, and successful commercial films will make good use of the "star effect". For example, Mulan's dubbing lineup is also very strong. The English version is dubbed by stars such as eddie murphy, Ming-Na and Michael Phil, and the Chinese version is supported by Jackie Chan, Peisi Chen, Summer Xu, Kelly Chen, CoCo Lee and Wu Zongxian. In addition to the dubbing by val kilmer, Ralph Fiennes, Michelle pfeiffer and other stars, The Prince of Egypt's theme song "When You Believe" sung by Whitney Houston and Maria Kelly has become a classic hit.