Jobs was inspired by simple ideas and constant disruption of products.

Jobs’ greatest contribution to Apple was to boldly change Apple’s main product line: from IMAC in 1998 to IPOD in 2001, and then to IPHONE in 2007. In this process, Apple's main business revenue model has also changed, from traditional selling hardware to selling software.

Jobs once said that it is very important for us to make such a transformation. As Christensen called the "innovator's dilemma", the person who invented something is often the last one to see it. until it becomes obsolete. Regarding the changes in the personal computer industry, Steve Jobs also sensed the crisis and discovered the opportunity very early. He said this: The current personal computer industry is based on incremental improvements based on existing products. The performance of existing products has become better, but I think that if the computer industry wants to maintain healthy development, it still needs big moves and changes, which is beneficial to those deviant innovators.

For Jobs, the simple concept of products is integrated in every detail, and endless iteration of products is the direction he pursues in his work. In his eyes, the lack of this generation of products released The point is the direction of efforts for the next generation of products. Looking at the unfinished semi-finished products in front of him, the idea of ??new products will automatically appear in his mind, and his work will never be completed.

In Jobs’ philosophy of life, he has always been obsessed with the philosophy of discontinuity and is always self-subverting. For him, one little thing triggers another, one success sparks the soul of another product, or an iteration of an existing product, or a whole new revenue stream. The whole process was natural, and every step he took was the inevitable result of the previous step.

Zuma opens the door: Get up at 4 a.m., read a book every day, open a door for you, and create your own wonderful planet.

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