The higher the status and prestige of a person, the more credible and easier it is for what he says to be recognized and valued. This is the so-called "a person's small words are light, but a person's words are important". The recently popular "Shanghai Socialite" incident has an authoritative effect in it. Looking at the high-end life, clothes, food, wine, luxury watches, cars, and some words, people who don't know the truth will easily believe in them. These lives are real, but in fact they are Pinduoduo

Authority Effect

As mentioned earlier, the higher a person’s status, the more credible what he says. High, but when fake authorities appear in our daily lives, we will also be gullible. That is to find a foreigner to pretend to be an expert in a certain field to advertise, and then people will be suspicious of the foreigner's role. I believe that most people have seen similar advertisements that attract experts to buy some items. Another example: a young man tells an old investor which stocks to buy. He will definitely sneer at it, but if it is a If the so-called stock expert tells him which stock will rise, he will immediately pay attention or buy it. This is the authority effect.

So why should we believe in the "authority effect"? The general reason is that people have a "safety mentality". The judgments of authoritative figures in a certain field are often accurate to a certain extent. If we follow their suggestions, we will increase the insurance factor of our judgment and make ourselves feel more secure. , and another thing is that we often think that authority figures are recognized and praised by everyone. Their behavior is often consistent with social norms. If we follow their instructions, we will get more approval from people. This is authority. The psychological basis of the effect.

Therefore, if you want to make good use of the authority effect, you must start from two aspects. First, you must exercise your own judgment. What you say must withstand verification, so that you can influence the people around you. To produce an authority effect, the second step is to correct your behavior pattern and conform to social norms so that more people recognize and praise you. In this case, your suggestions will gradually be taken seriously and your words will be more convincing. That is to say, the more people like what you say, the higher the credibility of your words will be. For example: So-and-so is an expert in the field of emotions with millions of fans. If this expert posts a poisonous chicken soup It is easy for people to believe it as truth if it is written in literature, which is why many people now believe in poisonous chicken soup.