Digital media refers to information carriers that record, process, disseminate, and obtain processes in the form of binary numbers. These carriers include digital text, graphics, images, sounds, video images, animations and other sensory media. and the presentation media (encoding) that express these sensory media, etc., are generally called logical media, as well as the physical media that stores, transmits, and displays logical media.

When examining digital media from the perspective of communication, we should not regard it as a purely technical concept, but should regard digital media as a new mode of communication. The emergence of digital media has changed traditional media. It belongs to the attribute of pure mass communication media, which can not only carry out mass communication, but also carry out precise communication on the basis of mass communication.

Extended information

The development of digital media is no longer a matter of the Internet and IT industry, but will become the driving force and indispensable energy for the future development of the entire industry. The development of digital media has profoundly affected the development of various fields by affecting consumer behavior. The consumer industry and manufacturing industry have all been strongly impacted by digital media.

Various digital media forms are developing rapidly and are facing various development bottlenecks. China, a market with the largest Internet user group, has also become a battleground for international digital media giants. China's social networking site (SNS) users have exceeded 150 million, and about 1/3 of Internet users are using SNS;

Major mainstream Internet media have been transforming into social media, and many new SNS platforms and products have been launched. Video websites and social media have become new directions in the development of digital media.

Baidu Encyclopedia-Digital Media