1, reverse thinking. Reverse thinking is the opposite of positive thinking. It thinks about the development of products from a negative perspective, taking the ultimate goal of the market as the starting point of product research, thinking about the present for realizing the future and grasping the starting point for reaching the end point.
2. Psychological thinking. Grasping people's psychological pursuit to develop and create new products can often receive wonderful market effects.
3. Tracking thinking. It is to find the development and innovation of future products through the follow-up investigation of social consumption signs and comprehensive analysis and thinking.
4. Alternative thinking. A product has been proved to be outdated and backward in consumption practice, and people hope to have something new and better to replace it. Once a new product that is superior to or completely different from this product comes out, the market sales will often be unexpectedly good and the economic benefits will be unexpectedly high.
5. Materialist thinking. There is a phenomenon: a football duster hit the wall and suddenly turned back due to the influence of reaction force, and retreated a certain distance along the original direction. The greater the reaction force, the further the return distance. Physicists call it "the principle of object pole".
6. Divergent thinking. Starting from a research thinking object, we fully spread the wings of imagination, from one point to many points, and involved pigs in the vast field of comparative association, close association and similar association, thus forming a fan-shaped development pattern of products and producing a number of innovative achievements. Wu Hao and Xu Yang cited such an example. After a hundred years of weathering and transformation, the Statue of Liberty in the United States has 200 tons of garbage that is difficult to dispose of. A man named Yan Stark contracted the hard work. He classified the waste materials, made the scrap copper skin into commemorative coins, made the scrap lead and aluminum into commemorative rulers, and put the cement fragments and wood in delicate and transparent boxes as souvenirs for people to choose from. All these drugs are related to the world-famous Statue of Liberty. In this way, Stark developed several very popular commemorative new products with a value of 100 times from those worthless and difficult-to-treat garbage, and benefited a lot from them. This divergent innovative technology, which turned waste into treasure, became a beautiful talk for a while and inspired many entrepreneurs' product development behavior.
7. Negative thinking. "Negation is the mother of innovation. Denying your past means creating a better future. The same is true of product innovation.
8. Multi-channel thinking. It is to let the multi-channel innovative thinking in the mind focus on a certain central point and launch an innovative offensive to a certain focus in product development. Common practice methods of creative thinking
A short story about innovative thinking
Need a pair of scissors
It is said that when basketball was first born, there were real baskets nailed to the backboard. Whenever the ball is thrown, a special person will step on the ladder and take it out. To this end, the game had to be played intermittently, lacking a fierce and tense atmosphere. In order to make the game go smoothly, people tried many ways to get the ball, but none of them were ideal. An inventor even made a machine that can pull the ball down and bounce, but this method still failed to make the basketball game tense and intense.
Finally, one day, a father took his son to watch the ball game. The little boy was puzzled when he saw that the adults took pains to grab the ball again and again: why not remove the bottom of the basket? A word wakes the dreamer, and adults wake up like a dream, so there is the style of the net we see today. Dismantling the bottom of the basket is as simple as that, but so many people of insight did not think of it. It sounds puzzling, but this simple "difficult problem" has puzzled people for many years. It can be seen that the invisible thinking mode imprisons our thinking like that solid basket, which makes our thinking like basketball "imprisoned" in the basket. So, we move ladders blindly and make machines. ...
Many times in life, we need such a pair of scissors to cut off those "baskets" that are wrapped around us. Life is not that complicated.
Famous aphorisms of innovative thinking
1. It's more meaningful to express one's incorrect views than to narrate one truth of others; In the first case, you are a person, in the second case, you are just a parrot.
2. Innovation is the soul of a nation's progress and an inexhaustible motive force for the country's prosperity.
We find that children are creative. When we know that children are creative, we should further emancipate their creativity.
4. knowing what things should be like shows that you are a smart person; Knowing what things actually look like shows that you are an experienced person; Knowing how to make things better shows that you are a talented person.
5. Emancipate children's minds, hands and feet, let them live a free life fully, and get a real education from it.
6. The highest ideal in life is to seek truth.
7. Education is the main base for the dissemination and application of knowledge innovation, and also the cradle for cultivating innovative spirit and innovative talents.
8. Science also needs creativity and fantasy. With fantasy, we can break the shackles of tradition and develop science. —— Guo Moruo
9. Creativity is the most flexible tool for human beings, and there are many opportunities and problems for creativity. The key is whether we can learn to use this tool and find these opportunities and problems.
10. Asking a question is often more important than solving a problem, because solving a problem may be just a mathematical or experimental skill. Putting forward new problems and new possibilities, and looking at old problems from a new perspective require creative imagination, which marks the real progress of science.
1 1. Only by taking the lead, winning by surprise, constantly creating new systems, new products and new markets, and overwhelming competitors, can enterprises be in an invincible position. —— Huang Hanqing
12. A talented person will never follow the normal way of thinking. Stendhal
13. Innovation needs some inspiration. This kind of inspiration is not innate, but comes from long-term accumulation and dedication. There can be no innovation without accumulation. Yening Wang
14. Since everyone likes to eat crabs and things like that, someone must have eaten spiders, but stopped eating them after learning that they were not delicious, but the first person to eat crabs must be a warrior. -Lu Xun
15. Distance has disappeared, either innovate or die. Thomas peters
16. If you want to succeed, you should take a new road instead of following the trampled road. John rockefeller
17. In natural science, creating methods and studying some important experimental conditions are often more valuable than discovering individual facts. -Pavlov
18. Asking the right question often equals solving half the problem.
19. In science, every road must be taken. Finding an impassable road is a great contribution to science. -Einstein
Without some bold and presumptuous guesses, it is generally impossible to make progress in knowledge. -Einstein
2 1. Being able to ask questions correctly is the first step of innovation. Tsung Dao Lee
22. When science reaches its final stage, it encounters imagination. Hugo
23. Based on mental experiment and observation, imagination becomes the designer of natural science theory. -Tindal
24. Imagination is more important than knowledge, because knowledge is limited, and imagination summarizes everything in the world, promotes progress and is the source of knowledge progress. -Einstein
25. The success or failure of an enterprise depends on whether it can innovate, especially at the present stage of the transformation of the old and new systems. This spirit is even more necessary in the particularly difficult period of enterprises. —— Huang Hanqing
Anyone who can work independently will certainly open up a new route for his work. -Wu
27. In scientific research, it is allowed to create any hypothesis. If a large number of independent facts are revealed, it will rise to the level of well-founded theory. -Darwin
28. New concepts must be created for new objects. -Bergson
For an artist, if he can break away from convention and create freely, his achievements will often be amazing. Chaplin
Even if you successfully imitate a talented person, you lack his original spirit.
3 1. Innovation that is not achieved through your own efforts is not real innovation. -Kōnosuke Matsushita
32. The distance has disappeared. Either innovate or die. Thomas peters
33. If you try to change something, you have to accept a lot of things first. -Sartre