1In the winter of 994, 24-year-old Gong chose Guangzhou as the starting point of his career. In this city with some chaotic development space, he often wanders from one media to another, and his writing is amazing. Later, a friend mentioned this cowardly young man: his articles are always shocking and paranoid, and he feels like the kind of person who wants to mix things up.
1In the autumn of 997, Gong Gang settled in Southern Metropolis Daily. He said that the most correct decision before he was 20 years old was to join the army. Before the age of 27, he made a beautiful book "China doesn't play football" for New Weekly, and then went to Southern Metropolis Daily, saying that he had a hunch that this was a place to do things. Entertainment and sports begin with doing things.
In the spring of 2000, Nanfang Daily newspaper group saw the market prospect of professional media with great foresight, and prepared to launch three different professional newspapers, one of which was Southern Sports. Appoint the executive deputy editor of Gong Wei newspaper. During that time, he and his predecessor, Cheng Yizhong, who has always been the soul of Southern Metropolis Daily, worked overtime all night, but friends couldn't find him. He said: when the opportunity comes, we must seize it.
Sports newspapers are blooming everywhere, which is doomed to the difficult fate of the new southern sports, but in Gong's view, it also means the possibility of reshuffle. Gong, who is bent on running a cutting-edge sports newspaper that can compete with internationally renowned media teams, went to war this spring. Gong said in his publication: Today is "inappropriate" and not a good day in the Gregorian calendar ..... These seven or eight people, with more than a dozen guns, are roughly equivalent to France and France, and often appear in the top ten of FIFA's monthly rankings. He quoted Napoleon's famous saying in the image advertisement of Southern Sports: behind the gun; Ahead, there are roses.
Almost two years ago, Gong decided that it was time to subvert the old order of sports media and rebuild a reading system. The reconstruction of this system began with the so-called "happiness principle". He said: Everything starts with fun. Let the boring people die. Therefore, he has a mantra: we must persist in "doing things"-
The magazine "Stimulating the 2000 European War" published by Southern Sports in the 2000 European Cup was called "media textbook" by people in the industry. Gong and his colleagues used their own unique knife method, and the blade was as blue as the sky. The first issue of 200 1 shouted the slogan of the crazy generation, which stunned the "flash generation" who claimed to be a fashion pioneer; March, 200 1 year, naked A planned, and the young and lovely model Jin put on the A team uniform, which greatly entertained the football. At that time, Luoyang paper was everywhere, and A became football baby's A-the dull air of domestic media was punctured overnight. Within a year, the circulation soared from 30,000 to 700,000, and Gong regarded this leap as a necessary USP (selling point) for advertising in Southern Sports.
During the operation of Southern Sports for more than a year, Gong and his colleagues stumbled in applause and cheers like Diego Maradona. In the brutal market competition, Southern Sports won the first step.