The first step of "obtaining resources" is to discover customer resources. The sources of customer resources can be summarized as F: Friends (surrounding relatives and friends); I: Influence (influential media advertisements) ); N: Neighborhood (the crowd around the club); D: Directly (direct visits and invitations); S: Society (societies and companies). The first word of these English words together is FINDS (find). Generally speaking, the following methods are used to obtain customer resources in the fitness industry.

1. The fate method

The fate method is to find your classmates, fellow villagers, relatives, etc. around you to sell as customers. The most commonly used fate methods in clubs include renewal or upgrade of old members.

2. Introduction method

(1) The definition of introduction method is to establish a word-of-mouth effect through good services and use the influence of others to introduce more people to join. There is a famous saying in the sales industry - "Behind every customer, there are 49 customers hidden." This method of obtaining resources through members informing friends of their contact information or directly bringing relatives and friends to visit the fitness club is called "member referrals" ".

(2) Steps to proactively ask members

The first step - approaching the member: When it does not interrupt or affect the member's fitness, approach the member and ask if he or she has done anything recently Conduct physical tests or recent training.

Step 2 - Ask for recommendations: Ask members for help, ask members if they can recommend someone to enjoy the services provided by the fitness club and give them a free trial opportunity, and explain that their friends do not necessarily need to join the fitness club.

Step 3 - Obtain information: Obtain the member's contact information; ask the member to go to the office to fill in the name and phone number of the recommended friend.

3. Unfamiliar method

Unfamiliar method is also called out-of-field work, which is a pre-sale method for fitness clubs (a new way of promoting membership cards in advance before the official opening of a new fitness club). The most important method used is also an important promotion method after the fitness club officially opens.

The other thing is to go out to sweep the building (customer visit)

1) First plan a large business real estate area to be developed, with the fitness club as the center, and the bus line is 10- Areas within a 15-minute drive are beneficial.

2) After demarcating the area, preparations and visit plans should be made in advance. For example, if you are going to develop a property that day, you should know its basic situation and bring all the necessary sales items.

3) Every time after visiting a company, no matter whether it is successful or not, you should take the initiative to leave your business card, and you should try to get the other party's business card (contact information) for future follow-up.

4) Keep records of the talks and establish a daily work report system.