Mr. Li Ka-shing's famous saying is widely circulated: building a good reputation of individuals and enterprises is an asset that can't be seen in the balance sheet, but has unlimited value. Just like a thousand readers have a thousand Hamlets in their hearts, different people have different understandings of this sentence of Li Ka-shing. What should we learn from Li Ka-shing? Li Ka-shing's business speech system expounded Li Ka-shing's unique business philosophy and management wisdom, which gave us profound and beneficial enlightenment.
People always complain that the market environment is not good and there are too few opportunities to make money. Even think that Li Ka-shing's success is due to the monopoly of the market and human resources. Li Ka-shing told us with facts that when my career started, I had no advantages compared with other competitors except with my bare hands, including capital, contacts, market and so on.
Many people mistakenly believe that as long as they seize the opportunity, they can become the industry leader. Li Ka-shing told everyone that it is important to seize the opportunity, but it is fundamental to practice internal strength diligently and know how to exert strength. Opportunities don't fall from the sky, and opportunities always favor prepared minds. In the marketing process of Mengniu-China astronauts' special milk event, the outside world thought that Mengniu was lucky to seize the scarce monopoly resource of Shenzhou 5. In fact, Mengniu began in-depth preparation and detailed planning as early as one year before flying in Shenzhou 5. So from the moment Shenzhou 5 was successfully launched, Mengniu's brand communication was launched in all directions. The same is true of Mengniu Yogurt Super Girl, which swept the country in 2005. It's not that opportunity favors Mengniu, but that Mengniu's perfect and flexible brand operation mechanism is at work, which is also the result of Mengniu's long-term attention to brand competitiveness.
There is no formula for success, but there are rules for failure. Reducing all the factors of failure is the foundation of success. From the second child to the boss, from the follower to the leader, there is also no trick, only hard work, which may be the real mystery revealed by Li Ka-shing in this speech.
—— Li Ka-shing, Chairman of Changjiang Industry and Hutchison Whampoa.
First of all, let me review my development milestone with Changhe Department:
1940, because of the war, I went to Hong Kong from the mainland with my family;
1943, my father died of poverty and illness, and assumed the burden of the family;
1950, Changjiang plastics factory was established;
197 1, Changjiang Real Estate Co., Ltd. was established;
1972, listed by Changjiang industrial group;
1979 Acquired 22.4% equity of British Hutchison Whampoa Group from HSBC.
Both myself and the company grew up in competition. When I started my business, I had no advantages compared with other competitors except with my bare hands, including funds, contacts, market and so on.
Many people often have a misunderstanding that the rapid expansion of our company is related to monopolizing the market. In fact, my company and I, like ordinary small companies, all want to grow up in constant competition.