For Chinese entrepreneurs, "The Art of War" must be a must-read. It is not an ordinary military book, but a highly abstract work of military philosophy. Professor Gong Yuzhen's book "The Good Fighter", through an exquisite interpretation of "The Art of War" by Sun Tzu, quotes from other sources, draws parallels, penetrates the appearance, and explores the essence of strategy, which can be used to provide reference for the business world.

Military warfare has many similarities with business warfare. Business is the most common form of competition, and war is the strongest form of competition. What Sun Tzu's Art of War reveals is the basic law of victory in competition, and it provides the basic competition methodology.

The author of this book uses Sun Tzu's "Five Things" to point out the five basic elements that determine the success or failure of an enterprise and its longevity. From these five dimensions, the "Seven Strategies" are extended to construct a basic model of how to win.

Sun Tzu believed that the advantages and disadvantages of both sides should be compared from seven dimensions to judge the outcome of the war

(1) Complete victory: "Advance troops to attack, then attack second." After handing over the troops, the next step is to attack the city." The highest level of competition is to defeat others without fighting, that is, "to overcome strength with wisdom." If you dare to fight, it is best to win without fighting. If you must fight, you must be able to fight, and you must use wisdom to fight skillfully. Achieve maximum victory with minimum cost.

(2) Win first: "Be invincible first, then wait for the enemy to be victorious." Be invincible first, then seek victory. Don’t fight uncertain battles, seize the opportunity to fight.

(3) Let the situation prevail: Use the general trend to do great things, learn to take advantage of the situation to build momentum, and maximize resource efficiency.

(4) Attacking the void: When choosing the direction of breakthrough, we should avoid attacking the opponent's advantage and start from the weak point. Attacking the mind is the highest level of attacking the void.

(5) Deception: Find out the opponent’s strategy, hide your own strategy, and use strategies to reduce the cost of winning channels.

(6) Parallel force: Accept losses in local and secondary directions, highly concentrate strategic resources, form penetration force and breakthrough force, and do not consume force at non-strategic points.

(7) Initiative: The essence of competition is the fight for the initiative. "Always control the enemy" is a wise saying in military affairs. Competitors must control the dominance of the confrontation in their own hands, mobilize their opponents without being mobilized by their opponents, shape their opponents without being shaped by their opponents, and manipulate their opponents without being manipulated by their opponents. In Mao Zedong's words, "You hit yours, and I'll hit mine."

(8) Change: "The law has a final conclusion, but the army is unpredictable." The style of play must be flexible and flexible. In a dynamic environment, only by maintaining strategic and organizational flexibility can we adapt to changes in conditions and environment. Build an organization like water and learn to dance with uncertainty.

(9) Prophet: It is to understand the entire competitive situation and battlefield environment in advance. "Information advantage is the greatest competitive advantage." Only by entering into the mind and heart of the other person and understanding the other person can we understand ourselves.

War is the best leadership classroom. In a complex, cruel, dangerous, and tense war environment, a general must show excellent leadership in order to lead his soldiers to victory.

Sun Tzu believes that a general needs to possess the "Five Virtues", namely wisdom, faith, benevolence, courage and strictness.

Good superiors need structure, good subordinates need to take responsibility, and form an organizational culture of "advancing without seeking fame, retreating without avoiding crime", so that they can always do what they do in a dynamic and uncertain environment. The wisest strategic choice.

What does the team rely on to win the battle? The same desires and pursuits. A good leader shares the joys and sorrows with the team, lives and dies together, fights and bleeds together, and charges into battle together. This experience will form a deep sense of the team's shared destiny and have a strong appeal to all members. and soul cleansing.

The Chinese people usually talk about the demeanor of a general, which is tranquility, seclusion, uprightness and governance. Sun Tzu said, "The general's affairs must be quiet and secluded, and governed by integrity." That is, he must be calm and calm so that his psychology will not be disturbed by his opponents; he must be thoughtful and his intentions will not be discovered by his opponents; he must be fair and strict, so that his subordinates will not disobey orders; and he must be methodical and orderly. There will be no confusion in scheduling.

The strategy of total victory and subduing the enemy without fighting as described in "The Art of War" reflects ancient Chinese humanistic thought and also shows the wisdom of our ancestors. This is what makes it very different from other military books.

Winning = strength × strategy. Strength is an objective factor and is difficult to change in the short term. Strategy can amplify the effectiveness of strength, distance yourself from opponents, and expand your chances of winning. We must learn strategic thinking and practice strategic thinking in practice.

The book "The Good Fighter" can help us establish an overall and long-term perspective and improve strategic thinking. Let us unite knowledge and action, be diligent in practice, constantly review and iterate, and understand the wisdom and rules of winning over the years.