Keywords: layout design; Picture typesetting; Visual effect; Exquisite; Key points of typesetting; Picture processing
Entering the 2 1 century, the world publishing industry is facing drastic changes, and fierce competition has prompted all kinds of publishing houses to innovate constantly. Format reform and innovation is naturally an important measure for the publishing industry to cope with competition. The viewpoint of studying publishing from the perspective of social culture reflects the deep social relations of human beings. I think the publishing industry is an important port for modern information. At the same time, publishing industry is also an intuitive visual communication tool. Exquisite layout design can describe "vivid expressions", leave a deep visual impression on us and make layout design full of rhythm. In the construction activities of format design, in the meaning structure of * * * enjoying value, there is a deep social relationship of human beings. Based on the role of image processing in modern publishing design, this paper makes an in-depth and objective analysis and discussion on how to carry out exquisite image typesetting design.
First, the significance of picture typesetting in layout design
People's vision tends to be beautiful. Taking the picture typesetting design in newspaper advertisements as an example, the information dissemination of newspaper advertisements is aimed at promoting products. For example, The New York Times, one of the most famous newspapers in the United States, has set strict standards for advertisements, which reflects the newspaper's emphasis on fine advertisements and its responsible attitude towards readers. These brands complement each other with the brands of the newspaper, and they are also very atmospheric in design and arrangement. Exquisite newspaper photo typesetting design can effectively increase readers' attention to newspaper advertising information, and with the increase of readers' attention, it will have broad market prospects.
Therefore, the unity of content and form is the premise of creating the beauty of layout, and the beauty of layout is felt through vision. All the visual factors in the layout are unified and diverse, making the layout neither monotonous nor chaotic, full of spirituality, poetry and beauty. Exquisite picture layout design can promote people's cognitive ability of information invisibly. Picture typesetting design in layout design has irreplaceable significance. This is an important part of the development of publishing industry. Flexible use of various screen layout elements and scientific and reasonable layout design can enhance the overall competitiveness of layout design.
Secondly, the main points of picture typesetting in layout design are analyzed.
The market of publishing design is huge, and it is also widely concerned in our daily life. Nowadays, the pictures of publishing design tend to be refined and personalized, which is a great challenge to layout design. Therefore, an eye-catching picture layout is very important. A good layout can highlight the overall spirit within the publishing enterprise and show the good working attitude of the enterprise. Therefore, the requirements for the design effect of picture typesetting in the current layout design should follow the following points;
First, the innovative ideology should be unified with the layout style, that is, the layout style is determined by the nature of the picture, which is not only manifested in the uniqueness of the content, but also in the uniqueness of the picture form. The layout design should highlight the overall ideological characteristics of the newspaper. The typesetting of pictures should strive to highlight the design style of the overall layout. When the layout requires liveliness, the picture should be designed as images of children, flowers and small animals, and bright colors should be arranged alternately when typesetting. The collocation of sensitive colors should be consistent with the overall tone of the layout, highlighting the sense of coordination and symmetry.
Second, insist on creating visual impact points, put the pictures and titles with the most visual impact on the upper part of the layout, and lengthen the headlines by increasing the area occupied by the headline manuscript and increasing the column width of the headline text. The core of layout design is to beautify the layout, combine the layout of pictures with the overall aesthetic effect of layout design, and strive to highlight a visual aesthetic enjoyment. In the typesetting design of pictures, we should put the exquisite picture layout in the most conspicuous place, let readers see the beautifully designed pictures first, and strive to create a pleasing feeling, reflect the visual impact on the pictures to the readers' hearts and leave a deep impression on them.
Third, the principle of orderly design, that is, in typesetting design, words and pictures should be placed neatly and uniformly, and words and colors should not be misplaced. Our eyes have visual aesthetic function, and our aesthetic ability tends to be neat. Our vision will unconsciously leave an impression on the uniform design. The design of the picture should be consistent with the overall style of the layout, and the addition of the picture should not be regarded as a decoration. Because decoration is only a foil, it has no overall significance to layout design. The application of pictures should be regarded as an integral part of layout design, giving pictures a specific meaning. Among them, put in a neat design, the collocation of picture and layout is a harmonious combination, which brings a comfortable feeling to readers.
Third, the professional requirements of layout design for picture typesetters in today's era.
There is a famous saying in the media industry that "the version is as good as the text". What kind of format is pursued in format design, there will be what kind of format, and each format design has its own unique format style.
The quality of picture typesetter in layout design has an important influence on the layout itself. In today's layout design, photo typesetters should be good at communication, diligent in communication, willing to cooperate and have good interpersonal relationships, which are necessary conditions for smooth work, happy life and successful career. They should establish the overall concept of keeping pace with the times, blaze new trails, constantly update their concepts, and accept new ideas with an open mind in order to seek their own new progress and transcendence. More importantly, we should have the aesthetic cognitive ability of the picture, and we can combine the layout design with screen design's own style.
Therefore, in the information age of the new century, the picture typesetting in today's layout design is not only a simple technical design requirement, but also an organic part of the publishing industry facing the market and opening up the market. Therefore, it is an important task of picture typesetting in today's layout design to flexibly use picture typesetting elements in various layouts and design layouts scientifically and reasonably to enhance the overall competitiveness.
Fourth, conclusion:
In today's layout design, we should keep up with the pace of the times and strive to keep pace with the times. Due to the characteristics of publishing and design industry, this requires that layout design should not lack systematic management in layout design, and should not focus on the pursuit of sensory stimulation, arbitrarily use layout elements and create visual centers, which is the basic requirement of picture layout in a layout design. Under the requirements of the information age, picture typesetting in layout design plays an increasingly important role in the development of publishing economy. A unique layout picture typesetting can quickly attract readers' attention and focus readers' attention on the layout.
References:
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[3] Wang Yuxiang. Development of Layout and Picture Typesetting Design under the New Situation [J]. Inner Mongolia Science and Technology and Economy, 2009 (10).