Poor people: it takes too much thinking and risk to be unconventional. It is better to follow others honestly and do what the market needs most.
Wenzhou people: You should have vision and courage. Take a step before becoming a market leader.
What others do, you do nothing; When you do the same thing in different ways, you are creative; The same commodity can only be successful if it is sold in different ways. This is called having market vision and business courage.
The generosity of Wenzhou people is well known. They dare to take risks. As long as there is a one percent chance, they will go all out. They dare to eat crabs and do things that others dare not do; At the same time, they also dare to be unconventional and do some alternative businesses to guide the market.
The first unconventional example is selling accessories.
Maybe you will say, what's the fuss about selling jewelry? Jewelry stores are all over the streets and lanes, and business is booming.
Indeed, women's jewelry stores have always been deeply loved by consumers, and it is not surprising that business is booming. However, not long ago, Fu Xue Lane, known as Wenzhou Men's Street, opened a men's jewelry store "TRUEMAN".
Miss Chen, the shopkeeper, thinks that men's jewelry has more business space. To this end, she specially joined the jewelry store from Hong Kong, mainly engaged in tungsten gold necklaces, rings, bracelets and other men's jewelry, the prices are above 100 yuan.
Although nearly 200,000 people invested in opening the store, in just one and a half months, the store has attracted some regular customers, mainly men aged 20 to 40. In addition, many women often come to the store to buy men's jewelry as gifts. Miss Chen said that now she is full of confidence and plans to find a suitable shopping mall and open another counter. After all, not many people do it now.
As we all know, children and women earn the most money, and most people do business from these two kinds of people. However, with the saturation of the market, too many people do business with these customers. With more operators, profits will naturally decline, so savvy Wenzhou people thought of looking for new cheese. Male consumer groups become the focus of their attention, because men are the main source of family economy. Although men are very rational when choosing goods, they often adhere to the principle of few but fine, which just provides a starting point for smart businesses, that is, to provide goods with high quality and good price. In this way, although the base of male consumers is not as good as that of female consumers, the profit per unit commodity is much higher. This reflects the different thinking of Wenzhou people.
Another unconventional example is selling fish.
Selling fish is even more ridiculous. Where are there no fish? However, the price of this kind of fish is beyond the reach of ordinary people.
Not long ago, a new Arowana restaurant was opened in downtown Wenzhou. The owner, Miss He, invested nearly one million yuan, specializing in selling arowana originated in Indonesia. The price of each fish is also high, ranging from several thousand yuan to tens of thousands of yuan.
Why would anyone buy such expensive fish?
It turned out that this Indonesian arowana was once on the verge of extinction. Now, in Guangdong, Hongkong, Taiwan Province, Singapore and other places, arowana is regarded as a "feng shui fish" and comes to Wang Jiazhen House. Miss He, the owner, said that because of her special preference for fish, it is a pleasure to watch a dragon fish dance leisurely in the water. Later, she came up with the idea of managing arowana.
In the Arowana store, the reporter saw that every fish had a CITES certificate to prove its identity. Miss He said that because these fish cannot be farmed in China, they need to be imported directly from Indonesia. In addition to the CITES certificate, each fish has a chip, and the instrument can see the serial number, which proves that the fish is legally imported.
Miss He is full of confidence in the future market development.
What kind of products to sell must have its own characteristics, and the same is true for selling fish. Different uses naturally lead to different prices. Edible fish is a price, ornamental fish is a price, and the identity of fish to ward off evil spirits and protect the family is even different. This is the expression of Wenzhou people's alternative thinking.
The huge investment in opening a fish shop shows the courage, innovation and adventure of Wenzhou people. This is because Wenzhou people are good at grasping people's consumption demand and grasping market trends.
It can be seen that it is not difficult to make money, mainly because you have a suitable plan. Hard work will always make money. The question is whether you can make money on the one hand, be creative on the other, and make a career different from others. If you can constantly be unconventional in business, come up with new ideas and apply these ideas and concepts to practical business, your business will be different and attract more consumers.
Wenzhou people's quotations:
"Chong" is innovation, which is the combination of innovative ideas, innovative thinking and innovative ability. System innovation is the soil, method innovation is the rain and dew, and technological innovation is the achievement, all of which can not be separated from the excellent genetic seed of "creation".
—— Zhou Xingzeng, Chairman of Shanghai Jianqiao Group